Earned Media is Gold: Mining the Voice of Your Consumer
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Earned Media is Gold: Mining the Voice of Your Consumer Rob Stanley, Regional Director, Asia from bazaarvoice, presented this deck at iMedia Brand Summits, Asia. #imbsummit
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Earned Media is Gold: Mining the Voice of Your Consumer
- 1. Earned Media is Gold: Mining the Voice ofYour Consumer Rob Stanley, Regional Director, Asia April 9, 2014 Confidential and Proprietary. © 2014 Bazaarvoice, Inc.
- 2. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.1 When people talk, People buy.
- 3. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.2 Corporate website Corporate blog Social presence Paid Media Owned Media Converged Media Earned Media Digital Paid, Owned and Earned Media Traditional advertising Banner ads PPC Advertorials Source: “The Converged Media Imperative: How Brands Must Combine Paid, Owned & Earned Media” Altimeter Group (July 19, 2012) User-generated content Consumer word of mouth Ratings & reviews Photos Organic media coverage
- 4. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.3 moisture-wicking shoe casual metatomical oxford leather outsole rubber lace Differences in Language Styles
- 5. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.4 Differences in Language Styles great quality comfortable concrete work walking durable sturdy love comfort moisture-wicking shoe casual metatomical oxford leather outsole rubber lace
- 6. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.5 Differences in Language Styles great quality comfortable concrete work walking durable sturdy love comfort Marketing Voice of the Customer moisture-wicking shoe casual metatomical oxford leather outsole rubber lace
- 7. Confidential and Proprietary. © 2013 Bazaarvoice, Inc.6 Enhance your marketing, media and new product innovation with the voice of your customer Awareness Increase level and quality of awareness-building media Trial Overcome trial barriers and differentiate brand with authentic content Loyalty Build loyalty by engaging and listening to brand advocates
- 8. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.7 Awareness Increase Level & Quality of Media Improve ad effectiveness in paid and owned media with user generated content Television +10% Purchase Intent Higher Believability Digital Ads +13.5% Unaided Awareness +20% Believability Email +39% Click Through Search Up to 163% SEO Up to 87% SEM
- 9. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.8 Trial Overcome Trial Barriers Integrate user generated content at point of sale to differentiate your brand/product
- 10. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.9 Trial Overcome Trial Barriers Increase effectiveness of coupons, FSI and circulars with review content +10% redemption +13% redemption
- 11. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.10 Leverage review insights to improve product, packaging and marketing messaging Loyalty Build loyalty by listening to consumers
- 12. Confidential and Proprietary. © 2012 Bazaarvoice, Inc.11 ½ of Fortune 100 ½ of Internet Retailer 500 40 languages. 80+ countries 16 B impressions served monthly 2,600+ clients Bazaarvoice: The Voice of the Marketplace
- 13. Confidential and Proprietary. © 2013 Bazaarvoice, Inc.12 ThankYou Rob Stanley rob.stanley@bazaarvoice.com +65 9457 5634 Confidential and Proprietary. © 2014 Bazaarvoice, Inc.