Amobee is a digital marketing company that integrates leading advertising technologies to offer comprehensive solutions in real-time brand intelligence and cross-channel advertising. With over 600 employees globally, it analyzes vast amounts of content and social media data to help clients target audiences effectively. The company provides insights into brand performance on platforms like Twitter, exemplified by its analysis of social media mentions for brands like Lego and Budweiser.

1. (n.) the company defining digital marketing
Helping clients to use data and technology to target their audiences
with the right message at the right time on the right platform

2. WhyAmobee?
Amobee
combined
three
of
the
world’s
leading
Adver6sing
Technologies
to
provide
a
comprehensive
digital
marke6ng
pla:orm
that
provides
unparalleled
solu6ons
for
our
clients.
End
to
End.
Real Time Brand Intelligence
Analyzing and targeting the world’s
content consumption.
True Cross Channel Advertising
Cross channel & cross device targeting,
powered by INK.
Leading Mobile and Data
Platform for Operators,
Advertisers and Publishers.
600+
Employees
Offices worldwide
Engineers across the globe
50+1
12

3. What I read
is not
What I share.
Content is Key

4. Of Content
3.5TB
Tweets
1.4B
Places
12,000
Products
350,000+
Celebs
8,000
Of Video
550 Terabytes
Images
500 Million
Pages
450 Million
Topics
27,000
Phrases
300B
Social
500 M
gs
B
Brand Intelligence

6. Media
Coverage
Lego was the leading brand across social
media, mentioned almost 50,000 times, with
45% of positive and 14% negative, according
to digital marketing firm Amobee Brand
Intelligence.
Budweiser, which also ran an ad
celebrating its brewing process, was
mentioned more than 234,000 times on
social media during the game, with nearly
half of the comments expressing a positive
sentiment and many more neutral,
according to Amobee, which tracks digital
response to brands.
Amobee Brand Intelligence delved into the
social media stats and numbers from
600,000 digital publishing sites around
Ferrell's impact on Little Debbie. After his
Fallon performance, viewer consumption of
conversations around the brand quickly
spiked 1,727 percent.

7. Will Ferrell makes brands “kind of a big deal”. Find out how
at #Ferrellvertising & follow us on Twitter @Amobee

8. (n.) the company defining digital marketing