Uma publicidade digital eficaz significa fazer valer cada impressão. O Vizury AdAware otimiza o seu inventário de anúncios e ajuda a direcionar por utilização cruzada e a redirecionar impressões. Amplie o dinamismo do redirecionamento de banners para a exibição de todos os seus anúncios. Maximize o ROI com campanhas que experimentam um nível sem precedentes de personalização. Não se preocupe com os gastos de exibição com o modelo de serviços gerenciados orientados por dados da Vizury.

1. We are placed 6th on Deloitte Fast 500
Companies List for APAC 2013

2. WE HELP MARKETERS SECURE
CUSTOMERS-FOR-LIFE THROUGH
PERSONALIZATION
~200 EMPLOYEES
9 OFFICES
HEADQUARTERED IN INDIA
27 COUNTRIES
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+
>400 CUSTOMERS

3. WE THRIVE ON DATA &
ANALYSIS
WORLD CLASS TECH TEAM
ENGINEERS FROM IITS, IISC, US UNIVERSITIES
5 BILLION BID REQUESTS
+
PROCESSED EVERYDAY
200 MIILION UNIQUE VISITS
PRODUCED EVERYDAY
RTB & NON-RTB INTEGRATIONS
DATA SCIENTIST TEAM
LEAD BANGALORE DATA SCIENCE MEETUPS
BIG DATA ANALYTICS INFRA
VIZURY & AMAZON CTOs SHARED STAGE
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4. Travel
Ecommerce
Others
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5. What is the up-the-funnel impact of your display spend?
300%
increase in website
visits
130%
increase in branded
search
* Source: eMarketer, Nov 2012; All data from http://www.business2community.com/online-marketing/5-reasons-to-use-display-ads-0330236
72%
conversions follow
exposure to display ads
64%
increase in brand
favorability
63%
increase in brand
awareness
44%
increase in purchase
intent
So what do you need to create the above results?
Data-driven, dynamic creative display ads
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6. Vizury AdProspect
The
data-driven,
dynamic creative,
display advertising
solution
Creates brand awareness
from every impression
Vizury AdProspect
generates long-term brand affinity
among new users based on data-driven targeting
and messaging, dynamic creatives and campaign optimization.
Forge past your marketing goals with our fully-managed services
model and our intuitive, real-time CMO dashboard.
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7. Data-driven
targeting and messaging
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8. New Vs. Old
Identify new users from
old users
Focus display budgets on
new users
Custom definitions of old
and new
Custom messages for old
and new users
Custom Segments
Based on publisher
parameters like gender
Location (such as city,
country) based segments
Based on the users’
known propensity to click
ads
IP address based
retargeting
Deep Data Integration
Browsing behavior from
website data
User information from
CRM data
Product data from feeds
integration
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9. Data-driven
Dynamic creative & targeting and messaging
campaign optimization
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10. Banner Customization
Multiple ad sizes and
formats
Many templates to choose
from
Create custom banners
on-demand
Complete mobile support:
HTML5, Flash banners;
automatic device detection &
rendering
Dynamic Creatives
Feature any of the
following on banners on-demand
Product of the day
Most seen
Most bought
Product push
Sale
Time of the day vs. deal expiry
Campaign Optimization
Passback ad requests and
enable frequency capping
on display ads
Create banner sequencing
algorithms to places
audience through your
‘brand story’
A/B testing capabilities to
improve campaign results
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11. Data-driven
Dynamic creative & targeting and messaging
campaign optimization
Fully managed with real-time
reporting
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12. Understand Performance
Reports and Insights
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Fully Managed Service
Creating affiliate /
publisher campaigns
Generating ad tags for
campaigns
Feed data configuration
Recommendations of
optimizing media mix
Customizable view-through-
performance
reports:
define days since impression,
conversion and impression
periods
Impression verification
Hover and click analysis
Vizury Central provides access to
updated campaign data
On-demand campaign
performance dashboard
Reports on click volumes,
conversions and spends
Individual reports for new users
and return visitors with detailed
metrics for new users

13. Static ad
The static ads used in
Jabong’s display campaigns
before AdProspect
TEST BANNER GROUP
Average CTR
CONTROL BANNER
GROUP
AdProspect banners
dynamically customized based
on gender, location, and
most-selling products (by
gender)
Average CTR
0.15%
0.30%
2X INCREASE IN NEW USERS VISITING THE WEBSITE
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