Mobile connects people across screens, places, and moments. Brand experiences should move with consumers and be native to the devices, platforms, and moments they engage with. This document discusses how brands can tap into consumer moments and emotions through mobile features like cameras, touchscreens, and sensors to create interactive experiences that generate awareness and engagement.

3. People moveBetween screens, places, and moments

4. We believe that mobility is in the
heart of all great marketing.
Pin-pointed Audience Breakthrough Creative Open Platform

5. 6
Mobile
connects
moments.
As we move, brand
experiences should be
native to our devices,
platforms and moments.
They should move with us.

7. 8

11. 12

12. 13

13. 14

14. Tapping on the Moments and Emotions of
your consumers
YOUR
BRAND
GPS
Camera, Video Player, Microphone
Touch, Accelerometer
Gyroscope

15. • Tap
• Swipe
• Drag
• Touch & hold
• Pinch/Zoom
• Multi touch
• Gestures*
*Coming soon

16. PHOTO SHOOT RICH MEDIA FEATURE
• Leverage native mobile camera functionality to
create an interactive experience for your
audience
• Photo Shoot can be tailored to how a consumer
is using their camera – connect your brand to
consumers' surroundings, activities or friends
• Generate brand awareness and drive earned
media through multiple social media touch
points

19. VIDEO PLAYER

20. VIDEO PLAYER

21. • YouTube Video links within the ad unit and
dynamically updates every time the
advertiser adds a new YouTube link
• Clicking on thumbnail takes you out to
YouTube where the video automatically
begins to play
HOW IT WORKS
• Increase YouTube views and keep content to
consumers fresh and in real-time
• Allow advertiser to have infinite iterations of
their ad – every time they have new content,
the unit updates to accommodate it
WHY IT MATTERS

22. Coca-Cola
RICH MEDIA
ACCELEROMETER

23. RICH MEDIA
ACCELEROMETERGYROSCOPE