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GeoIP
Using Location Data to
Deliver Relevant Content
|
WHAT IS GEOLOCATION?
‣ Visitor selects country
‣ Visitor is redirected to relevant content
‣ Unnecessary manual process
WHAT’S PROBLEM DOES GEOIP SOLVE?
Many websites rely on user input to select relevant
data for country, region, location, language.
‣ Find out where a user is
‣ Find if content relevant to location
‣ Deliver relevant content
WHAT IS GEOIP?
A solution for delivering relevant content to users
in order to optimize user journey and improve experience.
‣ Match user’s IP address, find location
‣ Match location ID to pull details
(country, city, region, postcode )
‣ Create rules based on location
‣ Deliver cached relevant content
HOW DOES GEOIP WORK?
✓Redirecting traffic to local country or language site
✓Change currency, tax, shipping info specific for eCommerce
✓Location based marketing campaigns, advertising
✓Onsite/offsite content
✓Legal information or requirements
✓What’s closest to me?
WHAT IS GEOIP USED FOR?
✓Make it easier for visitors to find what they are looking for
✓Keep content at the same URL
✓Deliver content rapidly
WHAT ARE THE BENEFITS OF GEOIP?
✓Pinpointing a user’s exact coordinates
✓Hyper local marketing
✓Tracking a mobile user’s movement while traveling
✓Translating a website’s content for multilingual display
WHAT IS GEOIP NOT INTENDED FOR?
CASE STUDIES
CASE STUDY: VINCENTIUS APPAREL
CASE STUDY: VINCENTIUS APPAREL
Vincentius Apparel, founded in 2012, is a global clothing
company that caters to sporting and fashion enthusiasts with a
unique line of high-fashion football-themed hats and jerseys.
‣ Improve user journey while shopping.
‣ Maximise performance
CASE STUDY: VINCENTIUS APPAREL
How does Vincentius use GeoIP?
‣ Automatically display products for
teams that are local to the user by
country/region.
CASE STUDY: VINCENTIUS APPAREL
What else can Vincentius do with GeoIP?
CASE STUDY: ARNETTE EYEWEAR
CASE STUDY: ARNETTE EYEWEAR
Arnette is an iconic brand that has been building creative
eyewear since 1992. Arnette’s appeal ranges from sports action
stars, celebs, musicians and anyone who wants to look cool.
‣ Improve user journey while shopping.
‣ Maximise performance
‣ Deliver relevant products lines
CASE STUDY: ARNETTE EYEWEAR
How does Arnette use GeoIP?
DEVELOPER RESOURCES
Using GeoIP
Troubleshooting
Download the plugin
‣ https://wordpress.org/plugins/wpengine-geoip/other_notes/
‣ http://wpengine.com/support/geoip-personalizing-content-based-geography/
‣ https://wordpress.org/plugins/wpengine-geoip/
Support
‣ https://my.wpengine.com/support#general-issue

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Arnette Eyewear and Vincentius Apparel GeoIP Case Studies

  • 1. GeoIP Using Location Data to Deliver Relevant Content |
  • 3. ‣ Visitor selects country ‣ Visitor is redirected to relevant content ‣ Unnecessary manual process WHAT’S PROBLEM DOES GEOIP SOLVE? Many websites rely on user input to select relevant data for country, region, location, language.
  • 4. ‣ Find out where a user is ‣ Find if content relevant to location ‣ Deliver relevant content WHAT IS GEOIP? A solution for delivering relevant content to users in order to optimize user journey and improve experience.
  • 5. ‣ Match user’s IP address, find location ‣ Match location ID to pull details (country, city, region, postcode ) ‣ Create rules based on location ‣ Deliver cached relevant content HOW DOES GEOIP WORK?
  • 6. ✓Redirecting traffic to local country or language site ✓Change currency, tax, shipping info specific for eCommerce ✓Location based marketing campaigns, advertising ✓Onsite/offsite content ✓Legal information or requirements ✓What’s closest to me? WHAT IS GEOIP USED FOR?
  • 7. ✓Make it easier for visitors to find what they are looking for ✓Keep content at the same URL ✓Deliver content rapidly WHAT ARE THE BENEFITS OF GEOIP?
  • 8. ✓Pinpointing a user’s exact coordinates ✓Hyper local marketing ✓Tracking a mobile user’s movement while traveling ✓Translating a website’s content for multilingual display WHAT IS GEOIP NOT INTENDED FOR?
  • 11. CASE STUDY: VINCENTIUS APPAREL Vincentius Apparel, founded in 2012, is a global clothing company that caters to sporting and fashion enthusiasts with a unique line of high-fashion football-themed hats and jerseys.
  • 12. ‣ Improve user journey while shopping. ‣ Maximise performance CASE STUDY: VINCENTIUS APPAREL How does Vincentius use GeoIP?
  • 13. ‣ Automatically display products for teams that are local to the user by country/region. CASE STUDY: VINCENTIUS APPAREL What else can Vincentius do with GeoIP?
  • 15. CASE STUDY: ARNETTE EYEWEAR Arnette is an iconic brand that has been building creative eyewear since 1992. Arnette’s appeal ranges from sports action stars, celebs, musicians and anyone who wants to look cool.
  • 16. ‣ Improve user journey while shopping. ‣ Maximise performance ‣ Deliver relevant products lines CASE STUDY: ARNETTE EYEWEAR How does Arnette use GeoIP?
  • 17. DEVELOPER RESOURCES Using GeoIP Troubleshooting Download the plugin ‣ https://wordpress.org/plugins/wpengine-geoip/other_notes/ ‣ http://wpengine.com/support/geoip-personalizing-content-based-geography/ ‣ https://wordpress.org/plugins/wpengine-geoip/ Support ‣ https://my.wpengine.com/support#general-issue