WP Engine GeoIP allows WordPress site owners to serve different web content to different users depending on their location. You can immediately redirect visitors to content in their language or currency, display geographically-specific content, or hide irrelevant content. GeoIP empowers you to create more relevant, targeted, personalized user experiences. It has been really exciting to see our customers leverage the functionality that GeoIP offers. Check out how Arnette Eyewear and Vincentius Apparel use WP Engine GeoIP to better serve their customers!