Keynote Presentation: Smarter Social Marketing for the Online Retailer: An Interactive Case Study with Fonterra
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It is clear that Social Media is a channel that delivers value to Retailers. However with the continuing rise of both consumer participation in Social Media and investment from brands into these channels, it is paramount to optimise your activity. - Hear about the social media metrics that you can help with lead generation - Understand the relationship between Social Customer Care and Customer Retention - Explore the benefits of real-time content in Social
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Keynote Presentation: Smarter Social Marketing for the Online Retailer: An Interactive Case Study with Fonterra
- 2. Photo by niallkennedy - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/35034351734@N01 Created with Haiku Deck http://www.facebook.com/imediasummits http://www.imediasummits.asia/onlineretail
- 3. Social is changing all the time June 2014 7.9 % 14.7 % 2.6 % 31.1 % 43.8 % Brands Media Sport Celebrities and Entertainment Others June 2013 10.3 % 4.7 % 1.3 % 14.1 % 69.6 % Brands Media Sport Celebrities and Entertainment Others Facebook Interactions 2013 vs. 2014 http://www.facebook.com/imediasummits http://www.imediasummits.asia/onlineretail
- 4. The job has changed from… Create Content Publish http://www.facebook.com/imediasummits http://www.imediasummits.asia/onlineretail
- 5. To… Optimize Promote ReactRespond Create Content PublishOptimizeAnalyze http://www.facebook.com/imediasummits http://www.imediasummits.asia/onlineretail
- 6. SOCIAL & DIGITAL INTELLIGENCE: Building the infrastructure for success and empower Opcos to develop & implement local insights CUSTOMER INTELLIGENCE: Moving from social listening into CRM, sales and operations data integration, using data mining and analytics to develop real insight that drives business decisions ADVANCED CONSUMER DATA STRATEGY: Data science and experimentation using advanced proprietary algorithmic tools and people. http://www.facebook.com/imediasummits http://www.imediasummits.asia/onlineretail
- 9. Photo by Sturla - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/31831800@N00 Created with Haiku Deck http://www.facebook.com/imediasummits http://www.imediasummits.asia/onlineretail
- 10. Photo by Curtis Gregory Perry - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/33124677@N00 Created with Haiku Deck http://www.facebook.com/imediasummits http://www.imediasummits.asia/onlineretail
- 11. Photo by guilherme-pavan - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/44869649@N06 Created with Haiku Deck http://www.facebook.com/imediasummits http://www.imediasummits.asia/onlineretail
- 16. Photo by Krystal T - Creative Commons Attribution License https://www.flickr.com/photos/54511190@N05 Created with Haiku Deck http://www.facebook.com/imediasummits http://www.imediasummits.asia/onlineretail
- 17. Photo by | Tico| tmf photography. I`m back !!! - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/62744172@N05 Created with Haiku Deck http://www.facebook.com/imediasummits http://www.imediasummits.asia/onlineretail
- 18. Foundation metrics for the Enterprise Metrics for Executives Revenue impact Market Share Customer Satisfaction Metrics for Lawyers Social Liability Social Risk Metrics for HR Policy Infractions Social Recruitment Metrics for Sales Social Referrals Cost per Social Lead Lead to Close Duration Metrics for Customer Service Social Inquiries Resolution Rate Cost savings per Social enquiry http://www.facebook.com/imediasummits http://www.imediasummits.asia/onlineretail
- 19. Photo by 16 Miles of String - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/36378366@N00 Created with Haiku Deck http://www.facebook.com/imediasummits http://www.imediasummits.asia/onlineretail
- 20. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck