Omni-Channel Retailing: Challenges Facing Today’s Retailer

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Edwin Lee, VP of Global Retail at MediaMath, will talk about some of the biggest challenges facing retailers today — attribution, multi-channels, big data, business goals. He will also discuss how Mediamath Retail and its clients attacks these challenges.

Presentations & Public Speaking

v

Omni-‐Channel
Retailing:

Challenges
facing
today’s
retailers

Edwin
Lee,
VP
Global
Retail

Challenges
Facing
Retail
Marketers

Can
you
measure
your
oﬄine
store
sales
back
to
your
online
media
spend?

Are
you
leveraging
all
of
your
CRM
data
to
drive
greater
return
on
your
digital
markeCng?

Do
you
know
how

much
of
your
current

digital
media
dollars

are
actually
spent
in

media?

Are
you
able
to
have

one
view
of
your

audiences
across

channels?

Do
you
know
the

return
for
each

dollar
spent
in

media?

@DWIN1
@MediaMath

#MediaMathRetail

The
Mul=ple
Channels
Challenge
-‐

Giving
Credit
Where
Credit
is
Due

@DWIN1
@MediaMath

#MediaMathRetail

The
Mul=-‐Device
World

@DWIN1
@MediaMath

#MediaMathRetail

Siloed
Data
is
Sad
Data

L
L
L
L

@DWIN1
@MediaMath

#MediaMathRetail

Sequen=al
and
Tailored
Messaging

@DWIN1
@MediaMath

#MediaMathRetail

MediaMath
Retail:

Industry
Leading
Technology

MediaMath
Retail
is
an
on-‐demand
soluCon
that
combines
data
management,

cross-‐channel
media
execuCon,
creaCve
management,
and
decisioning
into
a

single
streamlined
workﬂow

Audiences

Right
Person

Op=miza=on

Right
Outcome

Media

Right
Time,

Right
Place

Messaging

Right
Ad

@DWIN1
@MediaMath

#MediaMathRetail

Connec=ng
All
Touch
Points,

Reaching
Consumers
At
Every
Stage

Full
customer
life-‐cycle,

real-‐=me
audience

building
and
buying

Site
Visitors

(RemarkeCng)

Prospec=ng

(Lookalikes)

Reten=on

(Re-‐engaging)

@DWIN1
@MediaMath

#MediaMathRetail

Vary
creaCve
and

sequence
messaging

based
on:
Goals,

audience,
and
market

Female

Age:
25

Interests:
Fashion

Providing
the
Tools
for
Dynamic

Crea=ve
&
Dynamic
Ad
Serving

@DWIN1
@MediaMath

#MediaMathRetail

Male

Age:
37

Interests:
Technology

@DWIN1
@MediaMath

#MediaMathRetail

Providing
the
Tools
for
Dynamic

Crea=ve
&
Dynamic
Ad
Serving

Vary
creaCve
and

sequence
messaging

based
on:
Goals,

audience,
and
market

Global
Supply
Scale
&
Depth

Access
to
Over

3.6
Trillion
Monthly
Global
Impressions

Real-‐Time
Bidding

Private
Marketplace

Automated
Guaranteed

Top-‐Cer
Inventory
Premium
Publishers

Deal
Discovery

Video

Social
Mobile
&
Tablet

NaCve
Display

Email
Digital
Out-‐of-‐Home

ProgrammaCc
TV

@DWIN1
@MediaMath

#MediaMathRetail

Transparency
into:

Media,
audience,
reach,

transacCons,
on
any
device.

For
Every
Dollar
You
Spend
on
Media,

You
Know
the
Return

Reveal
sales
gaps
and
make

your
markeCng
dollars
smarter

PLACEMENT:
Site
Transparency
Report

ALGORITHM
PREFERENCES:
Brain
Visibility

@DWIN1
@MediaMath

#MediaMathRetail

MediaMath
for
Retail
is
your
simple

soluCon,
connec=ng
all
the
dots
for
you.

@DWIN1
@MediaMath

#MediaMathRetail

Click
to
view
MediaMath
Retail
video

http://youtu.be/M8HdFkZ_HCo

THANK
YOU

elee@mediamath.com

@mediamathAPAC

@dwin1

facebook.com/mediamath

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