This lecture was given by Professor June Sung Park at Korea Advanced Institute of Science and Technology in the 2012 Cloud Conference held in August 2012 by Electronic Times in Korea.

2. Prof. June Sung Park
KAIST

3. Agenda
Consumer
Cloud Adoption Process
Standardization
Consumer
Options for
Cloud Migration
Supplier
Competency-Based, Agile / Lean Process for
Cloud Business Development
Supplier
Diversification of
Architecture and Delivery Model
Supplier
Cloud Computing:
Disruptive or Sustaining?
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4. IaaS: Disruptive Business Model / Fusion of State-of-Art
Technologies
Infrastructure Outsourcing Service
 Externalization
 SLA
Infrastructure as a Service
 Web Services
 Automated ITSM over Virtualization
 1 to Global, “Swipe and Start”,
Infrastructure Utility Service “Pay as You Go” Service
 Sharing Virtualized Infrastructure  Built-In Monetization Functions
 Fully-Implemented ITIL
 1 to 1 Contract
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5. SaaS: Disruptive Business Model / Disruptive Technology
Packaged Software
 Single Code Base (Grey-Box)
 Single Tenant
 Upgrade and Distribution
ASP
 Packaged App
Hosted by a 3rd Party
 Usage Fee
Software as a Service
 Single Code Base in Multitenant
Architecture
 Frequent Upgrade
Vendor-Managed Software  Automated ITSM over Virtualization
 Packaged App Hosted by Vendor  Usage Fee
 License Fee +  Built-In Monetization Functions
Maintenance/Hosting Fee  1 to Global
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6. Architectures and Delivery Models – IaaS
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7. Architectures and Delivery Models - SaaS
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8. How to Avoid Cloud Com Crash?
 Extend your Current Capability and Asset
Cloud Service Consumers
C C C
A A A
P
Accenture
Cloud Service Brokerage
Appirio
Cloud Service Managed Cloud
Cloud Consulting Implementation Service
Cloud Service Cloud Service Cloud Service
Aggregation Marketplace Intermediation
Cloud Service/Product Providers
Google
A A A A
Salesforce
P P P P P
IBM SAP
AT&T I I I I I I I
IU IaaS PaaS SaaS VMS
Oracle
Microsoft
Amazon Cloud Service Management Platform CloudFoundry
Rackspace BSS OSS
IBM BMC
eVapt CloudSwitch
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9. How to Avoid Cloud Com Crash?
 Understand the whole Value Chain
 Build the Positive Feedback effect in collaboration with upstream
Platform vendors and downstream Complementors
Cloud Service Value Chain
Cloud Service Cloud Service Cloud Service
Cloud Service
Provider Strategy
Infrastructure & Marketing and Assurance &
Offering Sales Billing
Cloud
Cloud Cloud Cloud
Consumer Requirement Architecture
Acquisition and
Operation
Implementation
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10. How to Avoid Cloud Com Crash?
 Build New Skills
Virtualization Service Packaging/ Monitoring
App Platform Pricing/SLA Metering
Agile Process / XP Web Marketing Billing & Payment
SOA / WOA Self-Service Portal ITIL
Multitenant Architecture Real-Time Provisioning Security
WAN optimization
Cloud Service
Cloud Service Cloud Service Cloud Service
Infrastructure &
Strategy Marketing and Sales Assurance & Billing
Offering
Cloud
Cloud Cloud Cloud
Acquisition and
Requirement Architecture Operation
Implementation
Business/IT Strategy EA Cloud Acquisition Policy ITIL
Planning SOA/WOA Fit/Gap Analysis Performance
BPM MDM Cost/Benefit Analysis Monitoring
App Composition Eng.
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11. How to Avoid Cloud Com Crash?
 Adopt Iterative Customer Development Process
Customer Discovery
Customer Validation
 Founded in April 2004.
Customer Creation  Now has the world’s largest virtual
goods catalog of 100M+ items
created by 50M+ members.
 Followed customer development
process
Company Building  Leveraged cloud services; no press
release at launch; charged from
Day 1.
 Using agile process and XP,
shipped in 6 months and ships 20
times a day.
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12. Cloud Migration Options – Hyper-Hybrid Approach
 An optimal approach is to decide
what apps or user groups are
appropriate for a private cloud, and
what for a public cloud, considering
security, compliance, accountability,
availability, etc.
 Both internal and external cloud
services should support the basic
properties of cloud, i.e., virtualization,
multitenancy, service catalog, service
portal, automated provisioning,
elasticity, metering and billing, etc.
 Cloud-in-a-box, providing
prepackaged Integrated cloud stacks,
available from several vendors.
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13. How to Migrate Apps to Cloud?
Replace Apps by SaaS
Standardize silos, Replace
Adapt to better
functionality
Apps Moved to PaaS
Apps Moved to IaaS Refactor Adapt code
Keep code, Rehost
Re-platform from Unix
to Linux,
Choose an optimal
IaaS architecture
Apps Rebuilt on
Apps Redesigned Rebuild PaaS
for PaaS Revise Abandon code,
EA / SOA Keep functionality,
transformation Standardize silos
followed by Rehost
or Refactor
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14. Cloud Adoption Process
Describe As-Is Select Develop Create Req’t Spec
Enterprise Architectural Business and Test Plan and
Architecture Components Case Move to Cloud
Define business Scan and catalog Define project Develop use cases,
process, data and se cloud services; scope; Estimate test cases and NFQ
rvice models Match candidate cost/benefit of requirements;
components with cloud adoption Construct a pilot
candidate clouds; system; Roll out
Do fit/gap analysis
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15. Questions
june.park@kaist.ac.kr
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