Presentation from Mario Mueller, BMW / ODCA #structureeurope More at http://event.gigaom.com/structureeurope/

1. Tuesday, October 1, 13

2. BMW ACCELERATES CLOUD ADOPTION WITH ODCA
SPEAKER: Mario Mueller
VP, IT Infrastructure, BMW
Chairman, ODCA
Tuesday, October 1, 13

3. SPEEDING THE ENTERPRISE READY CLOUD
Mario Mueller
VP IT Infrastructure, BMW
Chair, Open Data Center Alliance
Tuesday, October 1, 13

4. THE OPEN DATA CENTER ALLIANCE
Drive new levels of IT agility
through delivery of unified
enterprise requirements for
cloud computing
Create
Unified Enterprise Requirements
Through
ODCA Publications
Accelerate
Through SDO and Industry
Collaboration
Adopt
Plan, Purchase and Deploy based
on ODCA Requirements
Tuesday, October 1, 13

5. HUNDREDS OF GLOBAL IT LEADERS
CONTRIBUTING MEMBERS
SOLUTION PROVIDERS
ADOPTER MEMBERS
Intel Corp Serves at the Technical Advisor to the Alliance
Tuesday, October 1, 13

6. LEADERSHIP ACTION
Delivering cloud and big data
services based on ODCA
requirements
Strategy and procurement
decisions anchored on ODCA
requirements.
Building cloud based on
ODCA requirements
Leveraging ODCA as a pragmatic
guild for internal & client cloud-
implementations
UMs used for current clouds
& future planning of new
cloud services
Driving RFPs based on ODCA
requirements
Broad scale integration of UMs into
public, private and hybrid cloud
offerings
Leveraging ODCA for full scale
private cloud build out, big data
and networking strategy
Broad integration of ODCA UMs to
global cloud strategy and
procurements
Tuesday, October 1, 13

7. BMW CONNECTEDDRIVE.
http://www.bmw.com/com/en/insights/technology/connecteddrive
TeleServices
Remote Services
Intelligent Emergency Call
Real Time Traffic Information
ConnectedDrive Services
Internet
Concierge Services
Online Entertainment
Tuesday, October 1, 13

8. BMW CONNECTED DRIVE – IN-VEHICLE CONNECTIVITY.
INCREASED SIGNIFICANCE OF EVERYDAY CONNECTIVITY.
On the move
At home / In the office In the car
Health/Sports
Mobility
Entertainment
Information
Personal data
Social networks
Work
Time to Market
Changing lifestyle New customer requirements
...
−High degree of personalization options.
−More and more localization of services.
−High volatility of customer needs.
−Features available everywhere and fast.
−Seamless integration into the car, simple UI, simple
updating.
Tuesday, October 1, 13

9. WORLDWIDE BACKBONE.
BMW DC Americas
Spartanburg, USA
BMW DC EMEA
Munich, DE
BMW NSC DC China
Beijing, CN
BMW ConnectedDrive will be available in more than 40 markets and
will thus cover more than 90% of total volume (> 2015).
2012
~ 1M vehicles
connected
~ 1M requests/day
~ 600 MB data-
volume/day
2018
> 10M vehicles
connected
> 100M requests/day
> 1TB data-volume/
day
Current (6/13)
~ 2,5M vehicles
connected
~ 12M requests/day
~ 40 GB data-
volume/day
Peak 6,5 MB/s
Tuesday, October 1, 13

10. FUTURE IT INFRASTRUCTURE – TECHNOLOGICAL CHANGE TO
REMAIN FUTURE PROOF.
Page 13
99 ,9... %
(resilience)
Cost
Quality
Zero Downtime
Automated
Self Service
Elastic
„hybrid cloud“
+
Tuesday, October 1, 13

11. Network
Storage
Servers
Hypervisor
Data
Application
Runtime
Middleware
O/S
•Provisioning/Deprovisioning through one customer oriented service portal.
•PaaS Service Pattern: SAP, WEB, Database.
•IaaS Service Pattern: Windows and Linux/Suse VM’s.
•Orchestration 100 % automated / Zero Downtime solutions.
•Separation of business and technical automation layer (structured architecture).
•Defined service operations also through service portal.
•Elasticity are implemented (Capacity Upgrades/Downgrades).
•Highly standardized resource pool (only VM’s).
•Guidelines for application cloud readiness.
Private Cloud
FUTURE IT INFRASTRUCTURE – CLOUD JOURNEY. IT - i
Tuesday, October 1, 13

12. IaaS
PaaS SAP
PaaS
DB
PaaS
Web
Create VM
Delete VM
Change state of VM
Change parameters of VM
Install software package
Create DB on new
instance
Create DB on existing
instance
Delete database
Delete complete
instance
Automated provisioning
Automated
Decommissioning
Admin Self Services
Provisioning SAP
systems
Internal Services for PaaS
Projects
Application Deployment
Decommissioning SAP
systems
IT - i
FUTURE IT INFRASTRUCTURE - CLOUD SERVICE PORTFOLIO.
Private Cloud Release 1 (2013)
Tuesday, October 1, 13

13. • BMW is 100% committed to the goals of ODCA.
• Usage Models are the foundation of BMW’s datacenter/cloud strategy and
design.
• UM’s are also referenced in the procurement process to ensure continued
alignment.
• The models stretch internal perspective to industry thought leadership.
• As an active participant in developing the Usage models, the BMW cloud journey
is driven through the ODCA.
FUTURE IT INFRASTRUCTURE – ODCA.
Tuesday, October 1, 13

14. ODCA USAGE MODEL REQUIREMENTS
14
Member-defined requirements for
most pressing challenges
UM’s Shape Alliance Members’
Planning and Procurement
World’s first requirements for
Information as a Service
1st Customer Requirements for $20B+ IaaS Market
26 Published
Usage Models
Over 563 pages
of content
Tuesday, October 1, 13

15. Scaling Cloud Adoption with
ODCA Accelerate
Visit: www.opendatacenteralliance.org/PEAT15
Leverage Best Practices in
Your Cloud Adoption
Integrate Usage Models
into Corporate RFPs
Up to 50% discount
on 2014 membership
Target
Goal
Reward
Tuesday, October 1, 13

16. ODCA IS ABOUT ENGAGEMENT
22
Engage with the ODCA on Social Media
Accelerate Your Cloud Adoption with PEAT
Join the Open Data Center Alliance
Deepen ODCA Engagement with Continued Action
Tuesday, October 1, 13

17. Thank You
Tuesday, October 1, 13

18. Tuesday, October 1, 13