Gartner, Forrester, and other analysts predict strong growth in cloud computing adoption over the next few years. Currently, 58% of CIOs say cloud computing will cause a radical IT shift and 47% are already using or researching it. While cloud adoption is accelerating, many established software companies still need to make the transition to the new SaaS and cloud business models which require changes to their revenue structure, marketing, sales, and operations. A survey of Belgian ISVs found that while over 50% expect growing SaaS demand, less than 10% currently host applications and only 33% understand cloud computing, indicating an opportunity for service providers to help ISVs make the transition.