Azure for ISVs
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This document discusses the growing adoption of cloud computing and SaaS applications. Some key points: - Cloud services are projected to reach 12% of overall IT spend within 2 years. 62% of large enterprises and 46% of medium enterprises have serious SaaS apps. - Cloud based solutions will grow 4x faster than traditional software by 2013. 70% of cloud investments are in SaaS currently. - By 2012, 20% of companies will not own any IT assets according to Gartner. - Azure provides an operating system for the cloud to build scalable and available applications and services. Azure offers patterns for ISVs to offer full SaaS or hybrid cloud solutions. - ISVs
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Azure for ISVs
- 2. AGENDA
- 3. CLOUD MOMENTUM 30% of IT budgets are 62% of Large & 46% of Cloud Services to reach going to Cloud based medium enterprises have 12% of overall IT spend in services – IDC 2009 serious SaaS apps 2 years – IDC 2010 - Sandhill Group 2010 Cloud computing is a $17.4 Bil market today increasing to $44.2 Bil by 2013 70% of all Cloud investments - IDC 2009 Cloud based solutions will today are in SaaS ( 18% IaaS, grow 4x faster than 12% Paas ) 20% of Companies won’t own traditional software by 2013 - Ovum 2009 - Forrester 2010 ANY IT assets by 2012 - Gartner Jan 2010
- 4. BUSINESS CASE FOR CLOUD COMPUTING CUSTOMER DEMAND FOR SAAS
- 5. SAAS POISED TO GO MAINSTREAM S51/S52/S57. Claimed SaaS Adoption (Past Implementations and Future Intent) Base: Respondents familiar with adoption of specific solutions. See slide notes for details. 5
- 6. APPLICATION SCENARIOS FOR CLOUD COMPUTE MASSIVELY MULTI MULTI EDGE SURGE SCALABLE ENTERPRISE TENANT High Cross Compute Tenant Mobility , Transaction Company Intensive Isolation Social N/W Volumes Boundaries Massive Departmental Seasonal Apps Federation Customization Throughput Apps
- 7. DETERMINING THE BEST FIT FOR THE CLOUD DATA CENTERS PRIVATE CLOUD PUBLIC CLOUD COMMODITY SOLUTIONS MASSIVE COMPUTE MASSIVE STORAGE VARIABLE DEMAND LEGACY NON STRATEGIC SENSITIVE COMPLIANT
- 8. CLOUD STRATA ERP BI CRM ERP Custom Applications as a Service Platform as a Identity Synchronization Messaging Service Database File Other Storage as a Service Infrastructure as a Service
- 9. WINDOWS A ZURE An operating system for the cloud Reduce the complexity of internet scale applications Designed to be scalable & available A service running in Microsoft datacenters
- 10. A ZURE PATTERNS FOR ISVS Full SaaS offering Zero Enterprise Footprint ALL CLOUD + CUSTOMERS Use Azure for specific parts Leverage AppFabric HYBRID CLOUD Preserve existing investments Cloud for Spillover capacity ± On-Demand Storage or Compute SOMETIMES CLOUD
- 11. A ZURE ISV CONSIDERATIONS TCO of Azure Vs traditional Data center approach Dedicated Vs Shared Public Clouds Single Customer per Instance Multiple Tenants per Instance How do I control access ? Manage Change Does the infrastructure comply ? Can I run my applications in a compliance ? What is the supported SLA ? How can I deliver the SLA to my customer ?
- 13. CLOUDONOMICS CONSUMPTION SUBSCRIPTION VOLUME LICENSING “Pay as you go and grow” “Value for a commitment“ “Coordinated purchasing” • Low barrier to entry and flexibility • Discounts for commitment • Unified purchasing through EA • Optimized for cloud elasticity • Plans for payment predictability • Introduction to volume discounts Compute $0.12 / hour Editions $10 - $500 per month Service Bus $3.99/ connection Storage $0.15 / GB / month Access Control $1.99/100K txns
- 14. BUSINESS CASE FOR CLOUD COMPUTING BUSINESS AGILITY New Service with unknown demand Short time to market Grow Fast Or Fail Fast Heavy Compute needs SaaS version in < 6 months Azure Compute – Algorithms No risk trials for customers AppFabric – Federated Authentication Zero Enterprise footprint SQL/Azure Storage - Massive Cloud Storage Seasonal elasticity Flexible pricing model https://vas.3m.com/
- 15. BUSINESS CASE FOR CLOUD COMPUTING NEW BUSINESS MODELS Contact Center Solutions Changing customer needs Preserve existing investments Massive Storage needs Zero Capex for customers Azure Compute – Transcoding & Merging Premium service offering Azure Storage - Massive Cloud Storage Demand based pricing model SQL Azure – Metadata Store
Editor's Notes
- Why Why Cloud Computing ?Customers are asking for SaaS ( Analysts estimates, CIO Surveys ) versions of ISV apps Increases time to market Enables new innovations ( 3M ) to be tested at a low cost What What is Azure and how does it fit ? Azure – PaaSAzure platform components What are the business considerations for moving to the cloud ? Engineering SLAs and Support Pricing model What are the technical considerations for move to the cloud ? Best workloads for moving to the cloud How How do I determine the best app for cloud ? Cloud Fit Framework Examples How can I preserve my existing investments ? Hybrid Sometimes cloud How can I save $$ by moving to the Cloud Cloudonomics Case Studies