The document discusses market research findings for a planned R&B music magazine. Key points include: - The majority of the magazine's content will be about R&B artists like Mary J. Blige rather than focusing solely on Rihanna. - The most popular features will be concert dates, interviews, and small amounts of album reviews. - The magazine should not focus on a single artist to avoid repetitiveness and losing readers' interest. - It will have a casual, friendly tone to make readers comfortable.

1. R’n’B Magazine Market Research

2. When I publish my magazine, the majority
of the content of the magazine will be
articles about R’n’B aritists.

3. The artist that was the most in demand to
be seen was Rihanna; however, I am going
to challenge this and use another artist like
Mary. J Blige as she is bigger in the R’n’B
world.
Bell Bill DeVoe was
suggested to be
used in the
magazine. I have
decided they will
feature in my
magazine

4. The four most popular colours that are
expected to be seen in the magazine are
white, black, red and blue.
Instead of using red I may use blue; or
instead of blue, I may use purple to
challenge what the audience want and see
if they still accept it and like it.

5. The two most important features in the
magazine are going to be Concert dates
and interviews, they will feature an equal
amount in the magazine and there will
be a small amount on reviews of albums
that have been released.

6. The majority of the audience don’t
want the magazine to focus on one
specific artist, as this may make the
magazine seem repetitive and the
reader will become less interested in
the magazine.

7. Majority of the comments say that they
expect to see a main image, mast head,
and sub headings about what is going to
be talked about in the magazine.

8. I will publish my magazine either twice a
month or four times a month. This will
impact the features I put in my magazine
as if it is left for a longer time to be
published, more information on artists is
going to be released

9. From this, I can see that not many
pages of advertisements are wanted in
the magazine. I will only put 8 pages of
advertisements at maximum

10. The magazine is going to be more
informal than formal, to make the reader
feel comfortable reading the magazine;
as if they were talking to a friend is they
way I want them to enjoy the magazine

11. This will affect how often I produce my
magazine and the content of my
magazine; for all the people who don’t
read magazines often, I will try and make
my magazine interesting so that the
customers will start to read magazines
more often