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Part One
       INTRODUCTION TO
      BUSINESS RESEARCH




5-1
Chapter Five
           ETHICS IN
      BUSINESS RESEARCH



5-2
What are Research Ethics?

      • Ethics are norms or standards of behavior
        that guide moral choices about our behavior
        and our relationships with others

      • The goal is to ensure that no one is harmed
        or suffers adverse consequences from
        research activities


5-3
Ethical Treatment of Participants

      • Begin data collection by explaining to the
        participant the benefits expected from the
        research
      • Explain to the participants that their rights
        and well-being will be adequately protected,
        and say how this will be done
      • Be certain that interviewers obtain the
        informed consent of the participant

5-4
Deception

      • The participant is told only part of the truth
        or when the truth is fully compromised
      • To prevent biasing the participants before
        the survey or experiment
      • To protect the confidentiality of a third party




5-5
Issues Related to Protecting Participants

      • Informed consent

      • Debriefing

      • Right to Privacy/Confidentiality

      • Data Collection in Cyberspace

5-6
Ethical Issues related to the Client

      • Sponsor non-disclosure

      • Purpose non-disclosure

      • Findings non-disclosure

      • Right to quality research

5-7
Ethics Related to Sponsor

      • Sometimes researchers will be asked by
        sponsors to participate in unethical behavior.
      • To avoid coercion by sponsor the researcher
        should:
         – Educate sponsor to the purpose of research
         – Explain researcher’s role
         – Explain how distortion of the truth leads to
           future problems
         – If necessary, terminate relationship with
           sponsor
5-8
Ethical Issues related to
          Researchers and Team Members

      • Safety

      • Ethical behavior of assistants

      • Protection of anonymity




5-9

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Rm5 ethics in research

  • 1. Part One INTRODUCTION TO BUSINESS RESEARCH 5-1
  • 2. Chapter Five ETHICS IN BUSINESS RESEARCH 5-2
  • 3. What are Research Ethics? • Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationships with others • The goal is to ensure that no one is harmed or suffers adverse consequences from research activities 5-3
  • 4. Ethical Treatment of Participants • Begin data collection by explaining to the participant the benefits expected from the research • Explain to the participants that their rights and well-being will be adequately protected, and say how this will be done • Be certain that interviewers obtain the informed consent of the participant 5-4
  • 5. Deception • The participant is told only part of the truth or when the truth is fully compromised • To prevent biasing the participants before the survey or experiment • To protect the confidentiality of a third party 5-5
  • 6. Issues Related to Protecting Participants • Informed consent • Debriefing • Right to Privacy/Confidentiality • Data Collection in Cyberspace 5-6
  • 7. Ethical Issues related to the Client • Sponsor non-disclosure • Purpose non-disclosure • Findings non-disclosure • Right to quality research 5-7
  • 8. Ethics Related to Sponsor • Sometimes researchers will be asked by sponsors to participate in unethical behavior. • To avoid coercion by sponsor the researcher should: – Educate sponsor to the purpose of research – Explain researcher’s role – Explain how distortion of the truth leads to future problems – If necessary, terminate relationship with sponsor 5-8
  • 9. Ethical Issues related to Researchers and Team Members • Safety • Ethical behavior of assistants • Protection of anonymity 5-9