The document summarizes data on the impact of education and employment advisors at an institution referred to as RITA. It shows that between 2014-2015 and 2015-2016, the percentage of students who dropped out decreased from 50.5% to 35%. The number of graduates increased from 12 to 18 and degrees completed increased from 12 to 21. There was also an increase in applications and enrollments for IT programs between 2015 and 2016. The document discusses new IT programs at the institution and efforts to increase student engagement and enrollment through activities like a social media hackathon and advertising campaigns.

1. JUNE 2016 UPDATE

2. RITA education & employment advisors
make a difference
Impact on student retention*
2014-15 2015-16
Students Enrolled 95 103
Students Dropped 48 36
% of Students Who Drop 50.5% 35%
*Based on data pulled May 16th, 2016

3. 2015 2016
Graduates 12 18
Degrees Completed 12 21
RITA education & employment advisors
make a difference
Impact on completion

4. Applications & Enrollment
83% increase in the number of applications over this
time last year.
18 applications for IT programs between Jan 11, 2015 and May 13, 2015.
33 applications for IT programs between Jan 11, 2016 and May 13, 2016.
78% increase in the number of students registering
over this time last year
14 students registered for an IT program between Jan 11, 2015 and May 13, 2015.
25 students registered for an IT program between Jan 11, 2016 and May 13, 2016.
RITA’s conversion rate is trending 16% higher than the college as a whole

5. iOSCLC is licensed to participate in the
Apple iOS Developer University
Program
Android™
• Program approved January, 2016
• 7 enrolled majors plus three additional
students enrolled in fall mobile application
development courses as of June 6, 2016
CLC’s newest IT program

6. https://techreadyhack.com
In May, we hosted, and co-sponsored a social
hackathon. The daylong event leveraged development
and design thinking to community-based projects. For
more information see:

7. Student Engagement
Supporting traditional student
pathways to sustain programs
Increasing Visibility
Banner designed by CLC
Graphic Design student, Mike Bean

8. Recent Social Media Advertising
Facebook
Ad campaign 1
Clicks to CLC program pages: 136
Reach: 26,627
Impressions: 55,088
Ad campaign 2
Clicks to CLC program pages: 341
Reach: 15,921
Impressions: 44,101
Google Display Network
Impressions: 484,246
Clicks to corresponding page on CLC site: 1,903

9. Nationally . . .
60% of college students are women
40% are people of color
ENROLLMENT CHALLENGES
IT programs across the country do not
reflect student demographics
We need to implement strategies
to help remedy this imbalance.

10. FORCE FIELD ANALYSIS
Desired Change
More students enrolled in CLC’s IT programs
DRIVING FORCES
Forces favoring change
RESTRAINING FORCES
Forces resisting change
Lack of awareness of programs
Misperception that jobs require 4-yr degree
Perceptions about the nature of the work
Little K-12 pipeline cultivation
Misperception that jobs not in local area
New programs
Local employer demand
RITA-funded improvements
Institutional will
We are currently working on reducing
these barriers to increased enrollment.