1. The document proposes the WatchDawgs app to address rising criminal activity, especially sexual assault, and delayed crime reporting at the University of Washington. 2. The app would allow students to report criminal activity in real time and monitor recent crime activity on a map. It would also provide safety resources and a way to contact campus police. 3. The goals are to have one in four new students download the app, improve crime reporting, and ultimately reduce criminal activity on campus by 15% through increased awareness, reporting, and collaboration between students and police.

1. Group:
Ch’ska Rojas-Böttger
Gabriel Soto
Meg Beck
Nadine Bedford
Sarah McCaffrey

2. Why WatchDawgs?

3. Statement of Need
1. Delayed crime reporting and information

4. Statement of Need
2. Criminal activity, especially sexual assault, is on the rise at
the University of Washington.

5. Statement of Need
2. Criminal activity, especially sexual assault, is on the rise at
the University of Washington.

6. Statement of Need
3. Little safety concerns or awareness on campus

7. About WatchDawgs

8. Assumptions
• Students want access to real time criminal reporting
• They are willing to download a free app for criminal
activity
• They won't abuse the tool to report false activities
• The UWPD will participate
• UW will agree to test the program for a full year

9. Objectives
Two major objectives:
Increase student awareness on criminal activity

10. Objectives
Two major objectives:
1. Increase student awareness of criminal
activity
2. Reduce crimes on campus

11. Goals
Short term:
• One in four new UW
students to download the
WatchDawg App
• Improved student outlook
regarding criminal activity
reporting

12. Goals
Short term: Long term:
• One in four new UW • Behavioral change: Increase
students to download the the criminal activity reports
App by 50%
• Reduce criminal activity in
• Improved student outlook Seattle campus by 15%
regarding criminal activity • One in four students (total
reporting students body) download the
App
• Increased collaboration
between students and
UWPD

13. What are we doing?

14. What are we doing?
The WatchDawgs App
Available only to UW students
(requires student ID and password)
Connected with UWPD backend to
deliver real time info
Easy way to contact UWPD

15. What are we doing?
The WatchDawg App
Map interface to monitor recent
crime activity
App is integrated with Ushahidi
maps.

16. What are we doing?
The WatchDawg App
Includes content on safety
procedures and resources for
support
Quick way to request a safety
escort on the UW campus

17. What are we doing?
Training
Promote the App at new students orientation
Train UWPD on using the App
Educate professor, staff, clubs and organizations about the
App so they can promote it to the students

18. What are we doing?
Marketing Effort
Email marketing to all UW community about the App
Print material on campus
Improve existing marketing efforts by SafeCampus
(facebook, tweeter)

19. What are we doing?
Website

20. How do we measure?

21. Monitoring
• App Development and Completion
• Survey - how students feel about crime on campus
• Number of crime reports from students sent via app
• Number of students utilizing reporting phone number
• Number of first time & existing UW students using
app

22. Budget

23. Budget
Catagory Description Cost
APP Development iOS and Android $44,314.98
Site Development Website and UWPD backend integration $12,740.38
Maintenance Maintenance team and server $32,548.08
Personnel 1 full time member and 2 assistants $71,760.00
Supplies Computers, printer and office supplies $4,850.00
Indirect costs $24,935.10

24. Budget
TOTAL INVESTMENT FOR 2013
$ 191,148.54

25. Thank You