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Facebook continues to dominate social net-work
1. The data above is presented for promotional purposes only and
may not be used without the written consent of Gaither
International.
Facebook Continues to Dominate Social-Network
Use in Puerto Rico
2013 2015
Facebook has increased its users
percentage by 5% in two years
81% 86%
The user base of Instagram
and Twitter is dominated by teenagers
Facebook’s daily user base is older on
average than that of other networks
such as Instagram and Twitter
Facebook is still widely used among teens 12 to
17. Among that group, 80% said they used
Facebook during the past 24 hours
They are also heavy users of
other platforms: 29% used
Instagram an 6% Twitter
Instagram has grown among teens, while
Twitter has decreased
25% 10%
Social Network use
among respondents ages
55 and older
29%
2013 2015 20152013
6%
Lanisa Rosado
lanisa@gaitherinternational.com