A current look at the continuing education competitive landscape and workforce opportunities in high growth industries in San Diego.

1. Enrollment Growth Opportunities in
San Diego’s Extended Studies Market
San Diego State University College of Extended Studies
Elliott Moses• Frank Quattrocchi • Jennifer Seifert • Cameron Smurthwaite

2.  Industry Opportunities
 Competitive Landscape
 Internal Analysis
 Summary
 Recommendations
Agenda

3. 2016 Top 5 Industries
Bureau of Labor
Statistics
CES or Main Campus
Offering Already?
No Listed in Top
Industries?
Top 10-12 Jobs/Industry
Top 55 Jobs
(5-year job outlook)
YesAdvanced
Degree?
Competitive
Saturation?
No
Primary Research
SecondaryResearch
Research Flow Chart
Workforce/Knowl
edge Gaps?
Yes
CE Curriculum?

4. Industry Opportunities

6. Information and Communication Technologies
Source: http://workforce.org/sites/default/files/pdfs/reports/industry/middle-skill_jobs_gaps_and_opportunities_2015.pdf

7. Information and Communication Technologies
Source: http://workforce.org/sites/default/files/pdfs/reports/industry/middle-skill_jobs_gaps_and_opportunities_2015.pdf

8. Cybersecurity
ICT Ecosystem
Software/
Programming (21.5K)Consulting/
Engineering
Services
(20.4K)
CYBER
Security
(7.6K)
Communications/
Networking/Data
(21.5K)
Electronic
Manufacturing
(7.5K)
Department of
Defense
Uniformed Active Duty
(99.7K)
Civilian DoD
(22.1K)
CYBER
Security
(3.4K)
National
Security
(16.8K)
Source: https://sdccoe.org/wp-content/uploads/2015/01/CCOE-EIS-2016-.pdf

9. Healthcare
Source: http://workforce.org/sites/default/files/sdwp_prioritysector_healthcare_bifold_2017.pdf

10. Percent of Workers in Key HealthCare
Occupations Age 55+ (2014)
Source: http://workforce.org/sites/default/files/pdfs/reports/industry/middle-skill_jobs_gaps_and_opportunities_2015.pdf

11. Clean Energy Job Growth
-18%
-14%
-12%
-8%
-3%
-21%
-16%
-13%
-9%
-7%
-25%
-20%
-15%
-10%
-5%
0%
2012 2013 2014 2015 2016
San Diego County California
Source: http://workforce.org/sites/default/files/sdwp_prioritysector_cleanenergy_bifold_2017.pdf
2006
baseline

12. Clean Energy Growth Comparison
0
1
2
3
4
5
6
7
8
9
10
11
12
2012 2013 2014 2015
San Francisco, CA San Jose, CA
Portland, OR San Diego, CA
Source: U.S. Clean Tech Leadership Index, Clean Edge, Inc.

13. Construction Manager Business Operations Manager Civil Engineer Electrical Engineer
HVAC Electrician Photovoltaic Installer

15. Competitive Landscape

16. Primary Success Factors
Good reputation
Accreditation
Aggressive marketing
& recruiting
Ability to respond to
students’ needs
Accessibility
Ability to change with
market conditions
High success rate
Strong recruiting
networks & industry
relationships
Funding sources
Regulatory compliance
Secondary
Success Factors

17. 8.40
7.68 7.52 7.48 7.48 7.36 7.36 7.28 7.24 7.12
6.44
6.0
6.5
7.0
7.5
8.0
8.5
9.0
Strength Rating

18. Primary Success Factors
Good reputation
Accreditation
Aggressive marketing
& recruiting
Ability to respond to
students’ needs
Accessibility
Ability to change with
market conditions
High success rate
Strong recruiting
networks & industry
relationships
Funding sources
Regulatory compliance
Secondary
Success Factors

19. 25
13
10
6
4 3 3 2 1 0 0
0
5
10
15
20
25
30
ICT Certificates

20. ICT
UCSD Extension
MiraCosta
University of Phoenix
SDSU CES
Focus on:
Online programs
Industry specialization

21. 15 15
10 9
7 7
5 5
3 2 1
0
2
4
6
8
10
12
14
16
18
Healthcare Certificates

22. Healthcare
UCSD Extension
National University
University of Phoenix
MiraCosta
Brightwood
SDSU CES
Focus on:
Health information technology
Leverage current programs

23. 7 7
4
2
0 0 0 0 0 0 0
0
1
2
3
4
5
6
7
8
9
Clean Energy Certificates

24. Clean Energy
MiraCosta
SDSU CES
Focus on:
Hands-on programs
Geographic position

25. Internal Analysis

26. Primary Customer Profile
 Entry level Contract Administrator at General Atomics
 $50,000 salary
 Bachelor’s Degree in Business Administration
 Seeking certificate in Contract Management
 Wants to learn more and climb corporate ladder
 Uses Google search to get answers quickly
Megan

27. Secondary Customer Profile
 Project Manager – Field Operations at McCarthy
Building Co.
 $95,000 salary
 Master’s Degree in Construction Engineering
 Seeking certificate in Construction Supervision
 Lifelong learner with a goal of personal enrichment
Dale

28. 24%
20% 20%
15%
20%
Under $35k $35k - $65k $65k - $100k $100k - $130k Above $130k
Reported Income
Source: Internal CES Survey Data, 2017
N = 281

29. 26%
22%
17%
13%
7%
15%
Google
search
CES website Co-worker CES email Catalog Other
How Consumers Found Out About Courses
Source: Internal CES Survey Data, 2017
N = 360

30. -45% -43% -38% -35%
-13%
4%
22% 29% 37%
80%
2015 – 2017 Enrollment Data
-45% -43% -38% -35%
-13%
4%
22% 29% 37%
80%
2015 – 2017 Enrollment Data
-45% -43% -38% -35%
-13%
4%
22% 29% 37%
80%
2015 – 2017 Enrollment Data
-45% -43% -38% -35%
-13%
4%
22% 29% 37%
80%
2015 – 2017 Enrollment Data
Source: Internal CES Survey Data

31. Opportunities
Curriculum in Growing Industries
Cultivate Partnerships
Offer Vouchers
Threats
Aggressive Competition
Low Brand Awareness

32. Summary

33. ICT
Cybersecurity
Healthcare Information
Technologies
Clean Energy
Online programs
Specialization
Leverage current programs
Geographic position
Customer profiles & enrollment
Industry partnerships
Vouchers
Industry Competition
Internal

34. Recommendations

35. ICT Industry & Cybersecurity

36. Cross-Industry Career Lattice
Source: http://workforce.org/sites/default/files/pdfs/reports/industry/middle-skill_jobs_gaps_and_opportunities_2015.pdf

37. Healthcare Industry

38. Clean Energy Industry

39. Clean Energy Industry
19%
more jobs in 2016
than in 2010
San Diego
committed to
generating
100%
of its electricity
from renewable
sources by 2035
Source: http://workforce.org/sites/default/files/sdwp_prioritysector_cleanenergy_bifold_2017.pdf

40. Explore Educational Partnerships

41. Strengthen & Grow Preferred Partners

42. Reach the Next Generation

43. Capitalize on Geography
137k
20-49
year olds
37%
<$50k
household
income
85%
high school
grad or
higher
30%
Bachelor’s
degree or
higher
Source: https://censusreporter.org

44. Increase Brand Awareness

45. Enrollment Growth Opportunities in
San Diego’s Extended Studies Market
San Diego State University College of Extended Studies
Elliott Moses• Frank Quattrocchi • Jennifer Seifert • Cameron Smurthwaite