This document discusses human business teams and their role in using social media on behalf of organizations. It defines a human business team as a group that strategically uses social media tools to seed content, listen to customers, and participate in conversations. The document provides tips for building human business teams, such as getting top-level adoption, defining goals and metrics, training employees, and measuring baseline social media presence before growth strategies. The goal of these teams is culture marketing through social media interactions with customers.

1. NATE RIGGS #SMCB
Blogger | Strategist | Speaker
nateriggs.com
THE RISE OF
HUMAN BUSINESS
TEAMS

2. 1. What are Human Business Teams
2. The concept of Social business
3. 8 tips for building a Human
Business Team in YOUR Company

3. 1. What are Human Business Teams
2. The concept of Social Business
3. 8 tips for building a Human
Business Team in YOUR Company

4. 1. What are Human Business Teams
2. The concept of Social Business
3. 8 tips for building a Human
Business Team in YOUR Company

6. 6 humans
48 hour blitz

8. INTERNET CONVERSATION CYCLE

10. HUMAN BUSINESS TEAM
A team of humans who strategically use social
media tools on behalf of an organization, to
seed content, listen and participate in
productive customer conversations

11. human business teams + content + social media
=
CULTURE MARKETING
Tweetable Tip:
human business teams + content + social media = culture
marketing via @nateriggs #smcb

12. SAM FALLETTA
Incept

13. 5 CUSTOMER CONVERSATION TYPES
Tweetable Tip:
5 customer conversation types = appreciation, retention,
conversion, re-activation & acquisition via @nateriggs

14. 8 Tips for Building
Human Business Teams

15. Tip #1
Top level
adoption means
top down buy in

16. Tip #2
Define clear
business goals and
success metrics

17. Tip #3
KNOW and LIVE
your core values

18. Tip #4
Find the digital
natives inside

19. Tip #5
Select tools that
support your
BUSINESS STRATEGY

20. Tip #6
Build guidelines
that encourage
social media use

21. Tip #7
TRAIN for
adoption

22. Tip #8
Measure
presence-building
baselines FIRST

23. What are
presence-building
baselines?

24. 5 Types of Internet
Conversations
๏ 458.3% fan base
growth since March
2010
๏ 15% - 18% average
weekly engagement

25. Where’s the ROI?

26. 100 Employee Contact Center
=
$250,000 annual turn over costs

27. !"#$%&'()*+$,-.$)/0"&123)45,"0+$,)
'%"!!#$
'!"!!#$
&%"!!#$
&!"!!#$ 012)34+2$
%"!!#$
!"!!#$
()*+,-$'!!.$ ()*+,-$'!!/$ ()*+,-$'!&!$

28. 3 new clients
so far...

29. NATE RIGGS
Blogger | Strategist | Speaker
nateriggs.com
ANY QUESTIONS?