Let's Do Digital Southern Summit 2012 - Nicolas Cappiello, EMEA Sales Director, Linked In.
With more than 238 million members, LinkedIn is the world's largest professional network on the Internet. These professionals are adding information to their profiles, sharing insights, and building their networks every day on LinkedIn.
This activity not only helps make professionals more productive and successful; it also helps companies to revolutionize the way they Hire, Market and Sell.
Whether it's finding the right talent; engaging the right professional with the right brand message; or making the sale, the needs are the same. This is what LinkedIn enables, better than anyone else.
LDD Southern Summit 2013 - Adido - What's so hard about digital marketingAdido
The document discusses how digital marketing has changed and needs to adapt. It suggests marketers should think more about audiences and people rather than algorithms. Digital marketing is important for all businesses given societal digitalization. Creativity and ideas are also emphasized as keys to success now and in the future.
How well do you know Jask? Check out our SlideShare for an overview of who we are, our history and the team behind the creative marketing in Birmingham
Conscious presentation at Law Firm Services Seminar - April 2013Conscious Solutions
5 Top Online Marketing Ideas you can "Do" by 5pm Tomorrow+
5 Ideas on how to Build Digital Relationships
A presentation delivered by David Gilroy from Conscious Solutions at the Law Firm Services Seminar held in Brighouse, Leeds on 24-Apr-2013.
Take your business to the next level with our website design service in Albury. Tell Media is a renowned Web Design company with a team of creative designers. Visit here: https://bit.ly/2XV6UbD
My recent presentation at Burwood Council for their Tech Wrap. Where i talk about the influence digital technology will have on the way businesses operate.
Stand out among competitors with unique website designs. You can achieve more business profit and customers with eye-catching website design. Visit Webomaze Pty Ltd, official website, and boost your business website design performance today!
We put together this guide to help StayLocal members get the most of their membership. Our goal is to create innovative ways to support the local businesses that make New Orleans, New Orleans.
www.staylocal.org
Leadership 2.0 - Leadership in a Hyper-Connected Multi-generational WorkplaceShane Gibson
With employees, customers and stakeholders equipped with technology that allows for mass collaboration and rapid communication we as leaders need to understand how to harness this technology and the crowds we are connected to.
Today’s workplace is not a homogeneous one. As leaders we have to lead teams that are made up of Baby Boomers, Gen X and Gen Y. This coupled with diverse cultures and values in the workplace make leading both exciting and challenging.
Social media and social communications provide massive opportunities in marketing, sales and people development. It also opens us to major risks and productivity losses. In this fast-paced Shane Gibson author of Sociable! And Guerrilla Social Media Marketing will share with you:
• How to ensure your staff are social networking versus social notworking
• Why a social media policy is vital* and how to implement one that inspires
people to share AND protects your organization
• New rules for engagement in a digitally transparent era.
• How to implement social collaboration and learning tools.
• Tips and approaches for recruiting staff using tools like Facebook, LinkedIn,
Twitter, Pinterest and Instagram
• Using technology to break down silos and create collaboration within your
organization.
• How to apply timeless leadership principles to this new work and business
climate
LDD Southern Summit 2013 - Adido - What's so hard about digital marketingAdido
The document discusses how digital marketing has changed and needs to adapt. It suggests marketers should think more about audiences and people rather than algorithms. Digital marketing is important for all businesses given societal digitalization. Creativity and ideas are also emphasized as keys to success now and in the future.
How well do you know Jask? Check out our SlideShare for an overview of who we are, our history and the team behind the creative marketing in Birmingham
Conscious presentation at Law Firm Services Seminar - April 2013Conscious Solutions
5 Top Online Marketing Ideas you can "Do" by 5pm Tomorrow+
5 Ideas on how to Build Digital Relationships
A presentation delivered by David Gilroy from Conscious Solutions at the Law Firm Services Seminar held in Brighouse, Leeds on 24-Apr-2013.
Take your business to the next level with our website design service in Albury. Tell Media is a renowned Web Design company with a team of creative designers. Visit here: https://bit.ly/2XV6UbD
My recent presentation at Burwood Council for their Tech Wrap. Where i talk about the influence digital technology will have on the way businesses operate.
Stand out among competitors with unique website designs. You can achieve more business profit and customers with eye-catching website design. Visit Webomaze Pty Ltd, official website, and boost your business website design performance today!
We put together this guide to help StayLocal members get the most of their membership. Our goal is to create innovative ways to support the local businesses that make New Orleans, New Orleans.
www.staylocal.org
Leadership 2.0 - Leadership in a Hyper-Connected Multi-generational WorkplaceShane Gibson
With employees, customers and stakeholders equipped with technology that allows for mass collaboration and rapid communication we as leaders need to understand how to harness this technology and the crowds we are connected to.
Today’s workplace is not a homogeneous one. As leaders we have to lead teams that are made up of Baby Boomers, Gen X and Gen Y. This coupled with diverse cultures and values in the workplace make leading both exciting and challenging.
Social media and social communications provide massive opportunities in marketing, sales and people development. It also opens us to major risks and productivity losses. In this fast-paced Shane Gibson author of Sociable! And Guerrilla Social Media Marketing will share with you:
• How to ensure your staff are social networking versus social notworking
• Why a social media policy is vital* and how to implement one that inspires
people to share AND protects your organization
• New rules for engagement in a digitally transparent era.
• How to implement social collaboration and learning tools.
• Tips and approaches for recruiting staff using tools like Facebook, LinkedIn,
Twitter, Pinterest and Instagram
• Using technology to break down silos and create collaboration within your
organization.
• How to apply timeless leadership principles to this new work and business
climate
When Building A Website the ideas around it should not come from you or your designer. The design and user interface should be based around your audience. Join me as I go through the traits that make websites work and are not just another website.
Strategic digital communications at Copenhagen Business SchoolDigitasLBi Nordics
This document discusses how communication and digital platforms have evolved over time. It notes that consumers now share details about their lives, likes, beliefs and feelings online. It also notes that the noise on digital platforms is overwhelming, and content needs to capture attention within seconds. The document then discusses how brands can build relevance by understanding consumer data and insights, sharing content aligned with their values, and using influencer outreach, thought leadership and storytelling to bridge the relevance gap between brands and consumers. It also discusses the importance of trust and influence online.
Only4Agents - One Stop Solution For Web Design NeedsOnly4Agents
Only4Agents is a Brampton Top digital marketing company specializes in SEO, PPC, Web Design & Development and Mobile phone application services. Our main purpose is to get client satisfaction and make them happy with our services.
The document discusses new age digital marketing strategies for green businesses. It covers topics like what marketing is, trends for 2011, the most important things to know about marketing, and networking. Some key trends identified are preparing for economic difficulties, the resurgence of retail, mobile apps becoming more important, an aging workforce, and the growth of social media and digital platforms. The document provides tips for digital marketing, branding, authentic content creation, and networking.
Ex Ignibus provides web design, marketing, and internet services to help businesses increase revenues, cut costs, and gain competitive advantages. As enablers, they help clients benefit from opportunities in the digital age like global markets and faster business. With expertise in areas like web design, hosting, social media, marketing, and web applications, Ex Ignibus works with a diverse range of industries, especially focusing on helping small businesses grow and compete. They promise to translate technical concepts into business benefits and help clients succeed in the digital age.
The document discusses best practices for measuring the effectiveness of social media strategies. It recommends measuring engagement rather than superficial metrics like likes and followers. Engagement metrics provide more meaningful insights and include the number of active community members, comments, shares, clicks and conversations generated. The document also cautions against common mistakes like focusing on metrics that don't correlate to business goals and failing to account for fake or inactive social media accounts when evaluating the size of an audience.
Right SEO practices will be guaranteed your site content gets perfectly indexed to show up when inputting relevant search terms related to your business. SEO Agency Perth does all marketing-related techniques for your business growth.
Through digital marketing, this company promotes products and services online to reach large audiences. They offer SEO, social media optimization, link building, and brand awareness services to help businesses increase online visibility and sales. Their process involves search engine optimization, e-commerce marketing, paid advertising campaigns, website development, and social media management to drive traffic and promote products to new customers.
They Call Us Crazy - How Two Twenty-Something Entrepreneurs Beat the Recessio...Scott Salkin
Entrepreneurs (and husband and wife team) Scott and Rachel Salkin as they take you through their journey from bootstrapped startup to multi-million dollar, nationally recognized lead generation and marketing firm, grown right here in Arizona.
Get ready for an honest look back - and forward - at how Scott and Rachel quit their jobs and launched the company during the height of the recession, hustled to acquire new clients across the country, survived a roller coaster ride of ups and downs, and continue to manage the business with even bigger plans for growth, all while maintaining a growing family and marriage.
Scott and Rachel will cover a variety of business topics relative to any entrepreneur or startup, including hiring (and firing), legal questions and HR, finances and cash flow, sales and marketing, processes, and much more.
Few tips to make your workplace both efficient and exciting!EdGE NetWorks
The document provides tips for making the workplace both efficient and exciting. It suggests focusing on building an exceptional team culture by prioritizing team achievements over individual goals. It also recommends prioritizing fun by offering frequent breaks to boost employee energy. Finally, it advises offering lifestyle perks like flexible work hours to attract millennial talent.
This document outlines the services of a company called 1nspiring that helps entrepreneurs transform their ideas into reality. 1nspiring provides tools and training based on entrepreneurial frameworks to help clients stand up, start up, and scale their businesses. Their services include workshops, digital tools like a business canvas application, and tailored partnerships. They are seeking 150k in funding to further develop their community, application, and expand internationally.
The value of brand in attracting and retaining talent. Brand on the inside, B...CharityComms
Steve Kelly, chief human resources and leadership officer, Avanade
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
GalaBid is fundraising software developed in-house by CrowdComms that facilitates bidding, donations, and payments for fundraising events and activities. It helped make a charity auction successful by providing guidance and support to the auction manager. GalaBid has offices in several countries and has been helping non-profits raise more money through digital solutions and service since 2011.
The document summarizes presentations from a Kin + Carta event on technology trends in 2020. It includes summaries of talks on using inclusive design at LNER, using data to create a sustainable fashion brand, designing data-driven products with empathy at XenZone, and how Elvis & Kresse is creating a circular business model. The document also previews a panel discussion on these topics.
Craig Somerville AIMM, Director of Reload Media and Chair of the AIM Young Manager Advisory Board, presented at Management House in Brisbane on 2 May on determining social media objectives, strategies and tactics, and dispelled the myths of social media.
This document provides an introduction and overview for an upcoming session on websites and advertising. It discusses four main ways that people come to websites, with search engines being critical as 80% of internet traffic begins with a search engine. It emphasizes that Google is dominant in search traffic, handling 92.4% of searches. The document also lists two rules: that sessions should not be about oneself or one's company, but about customers who now have control and can negatively impact companies if angered.
OpenSPARC Community Recruitment - From Mind To MarketPetra Barus
The document discusses the OPENSPARC COMMUNITY business unit and its goals of creating business opportunities to economically and socially support OPENSPARC people. It aims to build a sustainable ecosystem through partnerships and small business groups to undertake projects or startups. The business unit also discusses its initiatives in moving ideas from concept to market, including CSR initiatives, commercialization, seed capital provision, production, marketing, and more. It emphasizes the need to build a local electronics industry to create jobs, educate society, add value to the nation, and reduce electronics imports, which it seeks to do by starting and continually developing opportunities and ecosystems.
For our TrustED Conf 2021 VR World Tour, we heard from EL Phan, a Talent Acquisition Specialist who’s been active in the APAC region for the past 4 years focused on the IT division before switching to digital marketing on how the talent market changed after the pandemic.
My Team Doesn't Work Here: How to Communicate Effectively with Offsite TeamsJon Jones
If you manage remote workers and offsite teams, here are battle-tested best practices for creating effective documentation, clear assignments, and efficient communication for your outsourced teams.
This recipe involves adding ice cream to a jar containing chocolate powder, milk, and warm water. The ingredients are stirred together and then shaken to create a chocolate milkshake that is poured into a glass.
When Building A Website the ideas around it should not come from you or your designer. The design and user interface should be based around your audience. Join me as I go through the traits that make websites work and are not just another website.
Strategic digital communications at Copenhagen Business SchoolDigitasLBi Nordics
This document discusses how communication and digital platforms have evolved over time. It notes that consumers now share details about their lives, likes, beliefs and feelings online. It also notes that the noise on digital platforms is overwhelming, and content needs to capture attention within seconds. The document then discusses how brands can build relevance by understanding consumer data and insights, sharing content aligned with their values, and using influencer outreach, thought leadership and storytelling to bridge the relevance gap between brands and consumers. It also discusses the importance of trust and influence online.
Only4Agents - One Stop Solution For Web Design NeedsOnly4Agents
Only4Agents is a Brampton Top digital marketing company specializes in SEO, PPC, Web Design & Development and Mobile phone application services. Our main purpose is to get client satisfaction and make them happy with our services.
The document discusses new age digital marketing strategies for green businesses. It covers topics like what marketing is, trends for 2011, the most important things to know about marketing, and networking. Some key trends identified are preparing for economic difficulties, the resurgence of retail, mobile apps becoming more important, an aging workforce, and the growth of social media and digital platforms. The document provides tips for digital marketing, branding, authentic content creation, and networking.
Ex Ignibus provides web design, marketing, and internet services to help businesses increase revenues, cut costs, and gain competitive advantages. As enablers, they help clients benefit from opportunities in the digital age like global markets and faster business. With expertise in areas like web design, hosting, social media, marketing, and web applications, Ex Ignibus works with a diverse range of industries, especially focusing on helping small businesses grow and compete. They promise to translate technical concepts into business benefits and help clients succeed in the digital age.
The document discusses best practices for measuring the effectiveness of social media strategies. It recommends measuring engagement rather than superficial metrics like likes and followers. Engagement metrics provide more meaningful insights and include the number of active community members, comments, shares, clicks and conversations generated. The document also cautions against common mistakes like focusing on metrics that don't correlate to business goals and failing to account for fake or inactive social media accounts when evaluating the size of an audience.
Right SEO practices will be guaranteed your site content gets perfectly indexed to show up when inputting relevant search terms related to your business. SEO Agency Perth does all marketing-related techniques for your business growth.
Through digital marketing, this company promotes products and services online to reach large audiences. They offer SEO, social media optimization, link building, and brand awareness services to help businesses increase online visibility and sales. Their process involves search engine optimization, e-commerce marketing, paid advertising campaigns, website development, and social media management to drive traffic and promote products to new customers.
They Call Us Crazy - How Two Twenty-Something Entrepreneurs Beat the Recessio...Scott Salkin
Entrepreneurs (and husband and wife team) Scott and Rachel Salkin as they take you through their journey from bootstrapped startup to multi-million dollar, nationally recognized lead generation and marketing firm, grown right here in Arizona.
Get ready for an honest look back - and forward - at how Scott and Rachel quit their jobs and launched the company during the height of the recession, hustled to acquire new clients across the country, survived a roller coaster ride of ups and downs, and continue to manage the business with even bigger plans for growth, all while maintaining a growing family and marriage.
Scott and Rachel will cover a variety of business topics relative to any entrepreneur or startup, including hiring (and firing), legal questions and HR, finances and cash flow, sales and marketing, processes, and much more.
Few tips to make your workplace both efficient and exciting!EdGE NetWorks
The document provides tips for making the workplace both efficient and exciting. It suggests focusing on building an exceptional team culture by prioritizing team achievements over individual goals. It also recommends prioritizing fun by offering frequent breaks to boost employee energy. Finally, it advises offering lifestyle perks like flexible work hours to attract millennial talent.
This document outlines the services of a company called 1nspiring that helps entrepreneurs transform their ideas into reality. 1nspiring provides tools and training based on entrepreneurial frameworks to help clients stand up, start up, and scale their businesses. Their services include workshops, digital tools like a business canvas application, and tailored partnerships. They are seeking 150k in funding to further develop their community, application, and expand internationally.
The value of brand in attracting and retaining talent. Brand on the inside, B...CharityComms
Steve Kelly, chief human resources and leadership officer, Avanade
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
GalaBid is fundraising software developed in-house by CrowdComms that facilitates bidding, donations, and payments for fundraising events and activities. It helped make a charity auction successful by providing guidance and support to the auction manager. GalaBid has offices in several countries and has been helping non-profits raise more money through digital solutions and service since 2011.
The document summarizes presentations from a Kin + Carta event on technology trends in 2020. It includes summaries of talks on using inclusive design at LNER, using data to create a sustainable fashion brand, designing data-driven products with empathy at XenZone, and how Elvis & Kresse is creating a circular business model. The document also previews a panel discussion on these topics.
Craig Somerville AIMM, Director of Reload Media and Chair of the AIM Young Manager Advisory Board, presented at Management House in Brisbane on 2 May on determining social media objectives, strategies and tactics, and dispelled the myths of social media.
This document provides an introduction and overview for an upcoming session on websites and advertising. It discusses four main ways that people come to websites, with search engines being critical as 80% of internet traffic begins with a search engine. It emphasizes that Google is dominant in search traffic, handling 92.4% of searches. The document also lists two rules: that sessions should not be about oneself or one's company, but about customers who now have control and can negatively impact companies if angered.
OpenSPARC Community Recruitment - From Mind To MarketPetra Barus
The document discusses the OPENSPARC COMMUNITY business unit and its goals of creating business opportunities to economically and socially support OPENSPARC people. It aims to build a sustainable ecosystem through partnerships and small business groups to undertake projects or startups. The business unit also discusses its initiatives in moving ideas from concept to market, including CSR initiatives, commercialization, seed capital provision, production, marketing, and more. It emphasizes the need to build a local electronics industry to create jobs, educate society, add value to the nation, and reduce electronics imports, which it seeks to do by starting and continually developing opportunities and ecosystems.
For our TrustED Conf 2021 VR World Tour, we heard from EL Phan, a Talent Acquisition Specialist who’s been active in the APAC region for the past 4 years focused on the IT division before switching to digital marketing on how the talent market changed after the pandemic.
My Team Doesn't Work Here: How to Communicate Effectively with Offsite TeamsJon Jones
If you manage remote workers and offsite teams, here are battle-tested best practices for creating effective documentation, clear assignments, and efficient communication for your outsourced teams.
This recipe involves adding ice cream to a jar containing chocolate powder, milk, and warm water. The ingredients are stirred together and then shaken to create a chocolate milkshake that is poured into a glass.
It's not all about you. The social workshop at the Attention summit in April defined success in the social maze and how it can be achieved.
Social tribes are made up of people looking to connect to one another, brands need to become the facilitators of online conversations in order to cultivate these audiences and create advocacy.
No one likes push marketing, the "fit in to stand out" message doesn't work any more and brands are better off adopting a "I'm just going to leave this here" mindset when it comes to their tribe in social.
The paid search workshop at this years Attention summit covered intention analysis and how strategy can be used to reach your eureka moment.
Map your consumers journey and target them during the moments that matter the most, provide the opportunity to exchange value and put the right message in front of the right consumers.
Optimising paid search means we can bid smart and offer our audience solutions when they are looking for answers.
Attention: The Title of This Talk is Being A/B TestedAdido
Chris Cherrett presented his keynote from Attention: The Digital Marketing Summit.
Usability and testing are explored so we can question why something works the way it does and create tests to find the answer.
Confirmation bias is the tendency to selectively search for information that confirms our beliefs; the idea being that if you think you already know, you won't test an issue or trend.
The end of the build is the start of the project, build, measure and learn about different and better ways of doing things.
Watch the keynote here: https://www.youtube.com/watch?v=gd5UhPMJ5XE
This workshop from the Attention summit covers moment marketing in action and how to reach your moment in the spotlight.
Moment marketing is the ability to participate in macro moments, spot micro moments and target them to reach people when they are most engaged.
Be visible across all stages of the purchase journey, offer practical information and frame it in a way which clearly answers the question. Be quick and communicate concisely.
We do not remember the days, we remember the moments...
The document outlines an agenda and presentation for a workshop on how top sales teams leverage LinkedIn for social selling. The presentation discusses the evolution of social selling and how it has become critical for success. It introduces LinkedIn's Social Selling Index and shows how teams that score higher on social selling metrics see better sales results. The presentation then covers the five core competencies of social selling: finding the right people to target, gathering insights, engaging your network, developing connections, and building a strong profile. Real examples are given and it is stressed that becoming proficient at social selling takes time.
Social selling in regulated environments; Discover how social selling is gene...LinkedIn Sales Solutions
Social Selling is one of this year’s hottest topics for sales and marketing professionals serious about engaging decision makers in meaningful conversations. From Forbes to Business Insider, people want to know how sales professionals can take advantage of the rise of social to be more productive and successful.
The document discusses how social selling on LinkedIn can help sales teams improve their performance. It provides statistics showing that social sellers who are engaged on LinkedIn perform better by creating more opportunities and being more likely to hit their quotas. It also outlines how social selling has changed the buying process, with more people now involved in decisions and buyers relying on social media and relationships to research vendors. The document advocates building relationships on LinkedIn and provides examples of how social selling on LinkedIn helped one sales rep win a new deal.
The document discusses how search and staffing firms can use LinkedIn for business development. It outlines that LinkedIn provides access to a global pool of over 300 million professionals. It then discusses how firms can build their brand, recruit passively and proactively on LinkedIn, and engage with candidates, clients and followers through content and social media marketing. The goal is to position the firm as a thought leader and generate value for clients through ideal placements.
LinkedIn has over 238 million members globally and is becoming increasingly important for recruitment as 93% of recruiters use or plan to use LinkedIn for finding and engaging talent. LinkedIn offers tools for professionals to establish their personal brand, companies to engage followers and job seekers, and recruiters to source both active and passive candidates. LinkedIn also provides solutions to help companies hire, sell to clients, and market to professionals through an enterprise sales package.
The document is a presentation from LinkedIn highlighting key metrics and capabilities of their professional networking platform. It notes that LinkedIn has over 200 million members and is the 23rd most visited website globally. It promotes LinkedIn's ability to help members promote themselves and their business through features for insights, identity, and content across work, education and interests. The presentation also outlines how LinkedIn allows companies to hire, sell to and market to millions of professionals on its network.
The document outlines an agenda for a LinkedIn talent solutions event. It includes:
- A welcome from the regional sales manager
- An agenda covering making the most of talent acquisition capabilities, a customer panel, and interactive discussion
- Sections on the economic graph, opportunities for members and customers, and 6 key trends for recruitment including focusing on career opportunities not just jobs, treating recruiting like marketing, and leveraging all employees and data.
Neo is a global product innovation company that focuses on creating customer value and business success for its clients through mobile and web products. It was founded by leaders in the Lean Startup movement and practices agile development and Lean principles. Neo helps clients become successful through hands-on projects where Neo apprentices client staff and workshops teaching best practices.
The document discusses LinkedIn's digital transformation and the future of work. It highlights key LinkedIn statistics like having over 200 million members, 1 billion skill endorsements, and 75,000 developer ecosystem. The presentation emphasizes LinkedIn's goal to connect professionals worldwide to make them more productive and successful in their careers through professional profiles, insights, and being found everywhere via mobile.
The document discusses how LinkedIn can be used for effective recruiting. It provides statistics on LinkedIn's large membership base of over 80 million professionals globally. It outlines LinkedIn's three business lines of online marketing solutions, hiring solutions, and its value-added membership. It then gives tips on how to build a professional network and leverage LinkedIn features like groups and introductions for business purposes like recruiting.
The document discusses building the perfect LinkedIn profile. It recommends including a professional photo, headline that clearly communicates your career focus, and contact details. The summary section should highlight your passions, strengths, and how you help others. Additional recommendations include adding details about work experience, groups, recommendations, and engaging with others on LinkedIn through sharing content, commenting, and following companies. The goal is to fully represent yourself professionally and build valuable connections on LinkedIn.
Your Professional Profile & Social SellingLinkedIn
The document discusses best practices for social selling on LinkedIn. It notes that buyers are now more influenced by social interactions and make purchasing decisions with less sales rep involvement. It recommends four actions for social selling: 1) build a strong professional profile on LinkedIn, 2) proactively develop your professional network, 3) gather intelligence by researching contacts and companies, and 4) engage prospects by leveraging insights from your research and relationships. Following these social selling practices can help sales reps connect more effectively with buyers and be more successful in reaching their quotas.
The document discusses LinkedIn Sales Navigator, a tool that helps sales teams leverage their professional networks and information on LinkedIn to more effectively engage with potential customers. It provides an overview of LinkedIn as the world's largest professional network with over 277 million users worldwide. It then discusses how business buyers have changed and are now more influenced by social interactions, and defines social selling as leveraging one's professional brand to generate new business opportunities. The document introduces LinkedIn Sales Navigator as a tool to help frontline sales teams by providing features like lead generation, advanced searching and filtering of profiles, tracking who has viewed a profile, accessing 3rd degree connections, and sending in-mail messages. It also describes the LinkedIn Social Selling Index
Coreworkers LTS Partner Workshop - Stockholm AprilAndy Lea
This document discusses strategies for engaging passive talent on LinkedIn. It emphasizes treating recruiting like marketing and sales in order to target passive candidates, not just active job seekers. The key strategies discussed are developing an authentic talent brand, personalizing job targeting to the right candidates, and strategically sourcing and engaging ideal candidates. The goal is to establish a virtuous cycle of continuous talent engagement and recruitment excellence.
Ricardo Oliveira offers training workshops on using LinkedIn and Facebook for automotive professionals. The workshops provide practical advice on building and improving social media pages, best strategies, and how to maximize engagement. They also identify common mistakes to avoid and discuss new business opportunities through social media. The workshops are 45-30 minutes and focus on hands-on learning for sales, marketing, and communications professionals in the automotive industry.
LinkedIn is transitioning from solely being a professional networking tool to a multi-sided business platform. It has built the largest professional network by focusing on professionals rather than general social users. LinkedIn now attracts recruiters by providing access to qualified professional profiles, and attracts marketers by allowing them to target their messaging to these professionals.
LinkedIn is transitioning from solely being a professional networking tool to a multi-sided business platform. It has built the largest professional network by focusing on professionals rather than general social users. LinkedIn now attracts recruiters by providing access to qualified professional profiles, and attracts marketers by allowing them to target their messaging to these professionals.
LinkedIn is transitioning from solely being a professional networking tool to a multi-sided business platform. It has built the largest professional network by focusing on connecting professionals to make them more productive and successful. LinkedIn now has over 200 million members globally and generates revenue by offering recruiting, marketing and sales solutions that allow recruiters to access qualified professionals, and allow marketers to target their messaging to a professional audience.
This document provides an overview of LinkedIn and tips for using it effectively. It discusses how LinkedIn can help users manage their professional identity, grow their network, and stay relevant in their industry. Key points include completing your profile with a professional photo and summary, getting recommendations, joining relevant groups, following organizations and influencers, and maximizing your membership through mobile access and ongoing engagement. The presentation encourages connecting with a variety of professionals and contributing to discussions.
Similar to LDD Southern Summit 2013 - LinkedIn - Transforming the way the world works (20)
Tracking the ROI from your social media platforms | ABTA 2019Adido
In 2019 Adido were headline sponsors for ABTA's Advanced Social Media Trends in Travel event with members of the team delivering several talks during the course of the day.
Our CEO, Andy Headington, led the penultimate seminar of the day with insights into tracking the ROI from your social media platforms
In 2019 Adido were headline sponsors for ABTA's Advanced Social Media Trends in Travel event with members of the team delivering several talks during the course of the day.
Our CEO, Andy Headington, opened the day with an overview of social media
Social Media Advertising | ABTA Advanced Social Media Trends In Travel 2019Adido
In 2019 Adido were headline sponsors for ABTA's Advanced Social Media Trends in Travel event with members of the team delivering several talks during the course of the day.
Our Paid Social Media Manager, Robin Brooks delivered this talk on Social Media Advertising
Here, we give you a short glimpse at the Adido guide to Automation in PPC and how to be ready for 2020.
To download the full guide copy and paste the web address below into your web browser
https://www.adido-digital.co.uk/ppc-automation-2020-guide/
In our final debate of 2019, Adido explored the fascinating topic of generational marketing, whether or not generational labels matter, and what channels you can utilise when re-positioning your content to different age groups.
Adido was in attendance at VAC 2019 delivering a seminar on marketing with 2020 vision.
This session highlighted marketing strategies to consider over the next 12 months.
Coming from our real-world experience of working with numerous visitor attractions in the UK and over 15 years of experience.
This seminar outlined where you can get more ticket sales and save yourself from making mistakes with your budget.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
This years Attention summit featured many workshops covering areas of digital marketing in the attention age.
Data visualisation is the presentation of data in pictorial or graphical format. Solving problems, providing assets, engaging stories and winning arguments through credibility are all things that visualising data can achieve.
Enabling decision makers to see analytics visually, they can grasp difficult concepts or identify new patterns that can innovate their digital marketing strategies.
Attention: Adjusting to Declining Attention SpansAdido
Brands must adapt to declining consumer attention spans in the digital age. A survey found that only 11% of respondents were likely to switch brands after general messaging, compared to 24% after local, personalized messaging. Additionally, creative such as posters and print headlines have decreased substantially in word count from 2010 to 2015. Only 49% of TV ads are now 30 seconds, showing brands must create more concise messaging to engage consumers with short attention spans.
Attention: Driving Amazing Digital ExperiencesAdido
Trenton Moss from Webcredible presents his keynote from Attention, the south coast's largest free digital marketing summit.
Designing experiences that drive your digital marketing strategy, this talk covers omni-channel targeting that focuses on the needs of consumers to craft attention worthy experiences.
Watch the keynote here: https://www.youtube.com/edit?o=U&video_id=FhF9XoQHPeg
Attention: Brain Response in the Digital WorldAdido
This keynote by Heather Andrews was presented at Adido's annual Attention summit in April.
Neuroscience, a new frontier explored in this presentation through memory coding uses patterns and repetition to change behavior and decision making, as well as emotional intensity to design personal and emotive strategies and experiences.
Watch the keynote here: https://www.youtube.com/edit?video_id=mdaU42UoeGo
LDD Southern Summit 2013 - Adido -A to Z of analyticsAdido
The document provides an overview of an analytics guide covering fundamentals, intermediate, and advanced analytics topics. It includes sections on bounce rate, filters, devices, experiments, trends, attribution, conversion paths, and attribution models. The guide contains over 14,000 words and 73 tips across 8 categories and 3 levels to help users understand and leverage analytics features.
LDD Southern Summit 2013 - Adido - Creating perfect marriage between offline...Adido
The document discusses how to create an effective marriage between offline and online media for a brand. It emphasizes the importance of communication, shared goals, understanding, compromise, and equality between online and offline campaigns. A successful example is given of Coca-Cola's "Share a Coke" campaign which had creativity, strategy, and synergy across its media. Divorces between online and offline occur when there is no communication, connection, or integration between the channels. The key is for all media to work together with the same messaging and tone of voice.
LDD Southern Summit 2013 - Adido - The theatre of the future-friendly websiteAdido
This document discusses the need for websites and applications to be designed in a "future-friendly" way to accommodate unpredictable technological changes and new devices. It notes that the distinction between mobile and desktop is blurring as screens and usages vary widely. Responsive design is presented as an approach that can build sites optimized for all screen sizes through fluid layouts and flexible images. The document emphasizes making content worthwhile and relevant for users across contexts and devices.
LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the an...Adido
The document discusses the opportunities and challenges of using social media for the Royal National Lifeboat Institution (RNLI). It outlines how social media can be used to inform, educate, support, and raise funds for the RNLI's rescue services. However, managing diverse audiences and ensuring immediacy vs. accuracy presents challenges. The document provides recommendations on crowdsourcing content, providing training and support, conducting daily huddles, using analytics to track performance, and ensuring communications are helpful to clients.
LDD Southern Summit 2013 - Santander - An insight on digital innovation in ba...Adido
This document discusses digital innovation in banking driven by the speed of technological change and adoption of mobile devices. It notes that mobile technology is converging various services and that payments initiated via mobile will soon outnumber those using plastic cards. The challenges for banks are providing seamless multi-channel customer experiences across branches, telephone, online, mobile and social media. Opportunities exist in proximity-based services, understanding customer value and building connections through relevant personalized experiences and fast services. The growing influence of mobile will see its use surpass online banking for day-to-day activities. This points banks towards focusing on digital banking, media monitoring and payments innovations using mobile wallets, NFC and faster payment methods.
LDD Summer Seminar 2013 - dotMailer mobile email marketing in the digital ageAdido
90% of smartphone owners access the same email account on mobile and desktop, making the need for mobile responsive templates a must when using email marketing. This talk will empower you with know-how to evolve your strategy and email marketing techniques to increase click-throughs, conversion rates and ultimately ROI.
LDD Summer Seminar 2013 - DC Storm you can't manage what you can't measureAdido
The complexity of the digital marketing mix makes performance measurement difficult, resulting in compromised reporting with a bias towards 'easy' to measure channels. This talk highlights best practice measurement, showing how it can support effective digital marketing and dive action.
LDD Summer Seminar 2013 - Pandas, Penguins and Search Engines - the updateAdido
Back by popular demand, this workshop will aim to provide an update on the latest changes to the Google algorithm and translate them into simple actions on how your search engine strategy needs to adapt to deliver better results for your website.
LDD Summer Seminar 2013 - Social media is no longer a choice but a necessityAdido
Let's Do Digital Summer Seminar 2013 - the social sphere has forced transparency upon brands and business. No longer can it be ignored and needs to be a vital part of your business DNA. The social media workshop explores how to use social media for businesses, looking at the different social platforms available.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
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Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
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Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
18. The most effective place to engage
with professionals
2.3M+
3
Business Travelers
115K€
Average household income
Sources: TGI 2012
2M+
Business Decision Makers
49%
College grad or post grad
19. Maximize reach across LinkedIn
by combining Display, Sponsored Updates, and InMail
inMail
Reach: directly in the LinkedIn inbox
Display
Reach: across desktop pages
Sponsored Updates
Reach: across all devices via the
LinkedIn feed
Earliest Adopter – The first person to sign up and create a profile on LinkedInMost Connected– The person with the most 1st degree connectionsMost Popular– The person whose profile was viewed the most in the past 30 daysMost Endorsed– The person with the most total endorsements
Objectives of this SlideBack up 5 years in history to remind everyone that in a very short time, Social Media has had a profound impact on the worldExplain that this impact is all because of what people can do together, when they’re connected in large numbers in a network------------------------------Mainstream usage of Social media is only 5 years old, and has already demonstrated the revolution that has taken place in consumers’ lives.These Time magazine ‘person of the year’ covers demonstrate how much social media has impacted the world in just these short 5 years
Objectives of this Slide: Contrast the social graph with the economic graph Set the backdrop of European economic troublesExplain what the economic graph is and how it can help solve economic issues, and how LinkedIn is uniquely positioned to develop the economic graph--------------------------If the first five years of social media were about the social graph, then we think the next five are about the power of the Economic Graph Large parts of Europe are facing the toughest economic climate seen since the 1930s. Unemployment is at 27% in Spain, youth unemployment stands at 60% in Greece and even Germany is starting to soften. I think it’s fair to say that here in the UK, the jury is out on austerity.We believe that LinkedIn has the power to help change this. Our ultimate dream is to expand on our professional graph and develop the world's first economic graph. In other words, we want to digitally map the global economy, identifying the connections between people, jobs, skills, companies, and professional knowledge -- and spot in real-time the trends pointing to economic opportunities. Can we illustrate this with tangible examples?
Objectives of this Slide:And how are going to do this? Through our missionState LinkedIn’s missionReinforce the shift in emphasis – we’ve connected the world’s professionals (238 million and counting) and are now really focused on helping them be more productive, and ultimately more successful
This mission has never been more important than now. Back in the 1960s, people could expect to have an average of two employers throughout the course of their working lives. Today, it’s 13. Our founder, Reid Hoffman, wrote a book around the implications of this called The Start-up of You.It explores how this changing nature of work invites everyone to behave as a business owner or entrepreneur. It puts the onus on each individual to take charge of their professional direction, to continually assess and re-assess where they are, how they are meeting their personal objectives, how they can improve themselves and their prospects. In the changing world of work, professional development is not something that happens passively, whereby you remain in one organisation and advance inevitably through the ranks; it’s something that you have actively work to control and pursue.
This is what my network looks like, the InMap. this represents my opportunity - to get insights, to share ideas, to create and collaborateAnd that this is just your first degree connections. When you add in your second & third degree connections, your potential reach, sphere of influence becomes pretty hugeThe Internet has transformed how information is created and accessed, and how people connect and collaborate. The future belongs to networkers. And this is changing people’s mindset when they engage with a professional network.
And what is it that people are looking for when they come to LI? Increasingly, it’s insights. Information to help them be better at what they’re already doing.Our members engage 6x more with content on LI than they do with our jobs propertiesWe’ve just celebrated our 10th anniversary and in that time our members’ relationship with content has changed immeasurably. Greater demand, greater engagement, and an amazing desire to use content to establish and express your professional identity. That’s why LinkedIn has evolved a multifaceted strategy to reflect this and respond to our users.
Identity is your profile on LI
Objectives of this SlideSet up LinkedIn as a professional publishing platformTalk about how we’re aggregating content and individualizing it for our members, every day, with LinkedIn Today----------------------------------------LinkedIn and Content The platform has really evolved in the last 3-5 years. LinkedIn Today is a perfect illustration of this. More and more of the content experienced on social media is being distributed, aggregated, targeted and discussed through LinkedIn.
3rd release of LI mobile app.More content consumption on mobile device vs. desktop.Mobile is at the very center of our content strategy.
Talent is the DNA of an organization.The better the company’s talent, the more effective the organization will be in building, marketing, and selling its products and services. Many organizations and talent professionals believe that the best quality candidates for their jobs are already working and are not proactively looking for their next opportunity. We call these people passive talent.These professional networksenable companies to do passive recruiting at scale, and thus focus recruiters’ valuable time on finding the ideal candidate, regardless of whether or not they are actively looking for a new role.
Passive candidates not only represent potentially high quality for your organization; they are also out there in quantity. Based on LinkedInresearchpassive talent accounts for almost 80% of the fully employed workforce around the world. So if you want to hire people who want to make a difference in the workplace, who are looking for a place where there’s a strong cultural match, and who are hungry for challenging work, you should be opening your search up to passive candidates.
Social selling is about advancingrelationships at the right time with the right individual and the right information.
Our LinkedIn founder – Reid Hoffman talks about I To the power of we in his book, co authored with Ben Casnocha, The Start Up of You.And this notion of I to the power of we is about leveraging your network and the relationships that you already have.And social selling empowers sales professionals to do just that.Social selling enables an organization’s salespeople to eliminate cold calls in favor of warm prospects by leveraging the power of their networks. Now, rather than invest material cycles and investment in identifying cold call prospects and trying to reach them, employees can look up the prospect on LinkedIn, and via the prospects profile page, check for mutual connections up to three degrees and subsequently be introduced in the right context, materially increasing the chance to close deals faster because people buy more from people with whom they have relationships and trust.
From a marketing perspective – we need to think about how you show case your brand presence and help to build trusted consumer relationships with these high quality audiences at scale.
LinkedIn is the most effective place to engage with professionalsLinkedIn enhances a company’s brand presence and helps to build trusted consumer relationships with high quality audiences at scale. LinkedIn enables companies to engage with professionals in unprecedented ways, e.g. seniority, functional area, type of company, size of company, geography, etc. When combined with highly effective tools -- such as the company follower model, i.e. the ability to target a company's followers with status updates, white papers, headlines, new product announcements, etc.; custom groups; and special editions of LinkedIn Today, -- LinkedIn enables companies to deeply engage with one of the most influential, affluent, and highly-educated audiences on the Web. LinkedIn’s audience enables marketers to target at scale the highest composition of influential, affluent and educated decision makersMembers have 2X more buying power than average, more than other top 5 social media sites$83k HHI average for members in US3.9MM CXOs and VPs among our members55% of members are college grads or have post-grad degrees
Hubspotwas one of our first pilot customers and has seen very strong performance. They had a 15% conversion rate from clicks to leads from their Sponsored Updates and their CPL was 50% lower than their target CPL. We recommend that you get started as soon as this product is available, because there will be significant first mover advantages. Since the product is sold through an auction, initial clearing prices will be low but will rise as competition increases. First movers can take advantage of this dynamic to drive very efficient CPLs. Additionally, the auction gives preference to companies who have a history of high CTR updates. By getting in early and building your history, it will continue to pay off for you over the long run even as competition increases. You’ll learn what content converts best for your audience and you will have an edge over late-comers.
Let’s look at how Cathay Pacific leveraged LinkedIn to promote their newly designed business class cabin. They wanted to specifically target business travelers in the US who fly to Asia frequently and often travel business class. They wanted to raise awareness of the new cabin and generate engagement and recommendations among these travelers. We worked with them to help them leverage the sophisticated data on LinkedIn to segment and target business travelers who regularly fly between Asia Pacific and the West Coast. First, we used demographic targeting such as seniority and function to identify professionals who are likely to travel frequently are would be more likely to travel in business class. In order to isolate members who would be likely to travel to Asia, we overlayed the demographic targeting with participation of groups such as the China Network Groups and the connection of members in the US to people in Asia to find those with a high propensity to travel between the two markets. The campaign was highly successful in reaching the right audience with an engaging message in the right context. They currently have over 675 recommendations, which are extremely valuable because of the relevance of the people who are recommending Cathay such as this example here.
Our vision is to create economic opportunity for every professional. Consider for a minute 40 million Brazilians became middle-class in the last decade. That’s a staggering number and it represents a significant economic opportunity. That’s one BRIC economy. There are others coming up. The definition of professional goes beyond the traditional. As I mentioned earlier, we’re seeking to evolve the professional graph into an economic graph by overlaying the professional knowledge of individuals and companies onto a digital manifest of every economic opportunity in the world (full-time and temporary).The skills required to obtain those opportunities; the profiles for every company in the world offering those opportunities; the professional profiles for every one of the roughly 3.3 billion people in the global workforce.Once realized, we then want to get out of the way and allow all of the nodes on this network to connect seamlessly by removing as much friction as possible and allowing all forms of capital, e.g. working capital, intellectual capital, and human capital, to flow to where it can best be leveraged. In doing so, we believe we'll be able to empower individuals and business to spot opportunity and in doing so, help lift the global economy. We’d love to have you with us on this journey.