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Responsive Marketing - Market Engagement on Steroids

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So how do you optimise your inbound, content and social media marketing to get more leads and make more money?

Your answer could be responsive marketing.

Responsive Marketing is near real time optimisation and engagement of:
- Social Media
- Social and Review Applications
- Business Listings
- Forums
- News / Blogs
- Email / Newsletters
………. more ... where ever your target market is.

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Responsive Marketing - Market Engagement on Steroids

  1. 1. Responsive Marketing Market Engagement on Steroids @MolehillWeb @MaxOnTheHill
  2. 2. Me, marketing, ins, outs. • In 2013 Max celebrates 20 years of website experience. • Background in management, logistics, IT, web & other nerdy things. • Specialises in: – Digital Engagement, – Online Marketing, and – Conversion Rate Optimisation
  3. 3. Me, marketing, ins, outs. The difference Has run bricks & mortar, manufacturing and distribution businesses – running several complex and dynamic e-commerce sites catering to different market segments. We’ve been our own web client. Been successful, been broke – know how important online marketing is to achieve success for business owners, their family, staff and life ... it’s not a game !!!
  4. 4. Me, marketing, ins, outs. The difference Has run bricks & mortar, manufacturing and distribution businesses – running several complex and dynamic e-commerce sites catering to different market segments. Been successful, been broke – know how important online marketing is to achieve success for business owners, their family, staff and life ... it’s not a game !!!
  5. 5. General Outline 1. Why - Responsive Marketing? 2. What - Responsive Marketing? 3. How - Responsive Marketing? Is it a match made in heaven ??? -- 15 minute question time – Please write down or remember questions and ask during question time.
  6. 6. Why?
  7. 7. Why? You must manage your reputation and engagement online.
  8. 8. Why? You must manage your reputation and engagement online. 1. 2. 3. 4. 5. 6. 7. Social Media Social and Review Applications Business Listings Forums News Blogs ………. more
  9. 9. What?
  10. 10. What? Responsive Marketing is near real time optimisation and engagement
  11. 11. What? Responsive Marketing is near real time optimisation and engagement 1. 2. 3. 4. 5. 6. 7. Social Media Social and Review Applications Business Listings Forums News / Blogs Email / Newsletters ………. more
  12. 12. What?
  13. 13. How?
  14. 14. Monitor and set KPIs .... Measure your Return On Investment • • • • • Discover & Monitor your market (persona, profile…) Set Realistic and Measurable Goals Gather the Right Data Needed Monitor Your Goals Frequently Use Your Data to Make Better Decisions Data must be ACTIONABLE and RELEVANT
  15. 15. Free and Paid Tools Monitor - Measure - Engage 1. Hootsuite, 2. Social Mention 3. Google Analytics 4. Crazy Egg 5. Lots ……… 6. PLANNING
  16. 16. Free and Paid Tools Monitor - Measure - Engage 1. Hootsuite, 2. Social Mention 3. Google Analytics 4. Crazy Egg 5. Lots ……… 6. PLANNING
  17. 17. How do we quantify & plan? ... we have some nice tools to help us out. from basic excel spreadsheets .........
  18. 18. At all times Responsive Marketing should be measurable. Are we getting an ROI? Data analysis holds the key to Successful Campaigns Data Analysis Improve Compare to Program Compare to Program Improve Data Analysis “This is not the data you are looking for”
  19. 19. to complete marketing platforms ... with ongoing analysis and performance measurements. ......... every relevant action and interaction is tracked and measured
  20. 20. Responsive Marketing Market Engagement on Steroids Credits : Content Marketing Institute, SavvyPanda, HubSpot, Google, Marketing Land, Contagious, numerous people & groups .... the list just keeps going. @MolehillWeb @MaxOnTheHill

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