The document provides an evaluation of a short film music video. It discusses how the music video uses conventions of the genre like having both a narrative and musical performance. It also challenges some conventions, like having scenes without music to create a shock. The document discusses the music video's effective use of mise-en-scene, editing, sound, camera work, and how it combines with ancillary materials like the CD cover and poster to effectively promote the main product.
This document outlines the plan for shooting a music video, including:
- Scenes that correspond with lyrics from the song to tell a story of conformity vs nonconformity.
- Locations that include the city, countryside, and indoor studio.
- Shots include close-ups, inserts, timelapses, and scenes featuring a band performing and a crowd.
- Cast includes the band members, a main character, and a crowd that changes from conformists to nonconformists.
- Costumes include alternative clothes for the band and matching outfits to identify the crowd.
- Potential issues include weather, permissions, lighting, and technical challenges.
The document outlines a shot list for a music video. It includes 27 shots ranging from close-ups of band members' faces and instruments to wider shots of the full band performing and the crowd. The shots vary in angle, focus, lighting, and duration. They are planned to sync with the lyrics and show the band changing outfits at certain points in the song.
1. The document lists various props and locations that have been chosen for a music video to establish different characters and storylines.
2. Props like musical instruments, equipment, and clothing will be used to make the band appear professional and edgy. Locations like a gig venue, city streets, and train station will showcase different lifestyles and the characters' journeys.
3. Key props include makeup, phones showing social lives, a gig poster, and clothing to symbolize a character's transformation from normal to embracing self-discovery.
This document provides production details for a music video for the indie-folk duo Tess and Lily. It will have a loose narrative where the girls search for something unknown to viewers. Scenes of the band performing will be interspersed with shots of them searching in different outdoor locations. The overall tone will be melancholic through muted colors and darker elements. Specific location ideas are provided, including shots of the girls standing still in a busy city center while people move around them in slow motion, and searching in a forest with slow motion dancing and lens flares. Representing the two 15-year-old females in a way that empowers them without objectification is a priority.
The combination of the music video and ancillary texts (digipak and magazine advert) is effective in promoting the artist's style and image. Motifs from the music video, like the jacket worn by the characters, are featured throughout the ancillary products to strengthen connections between the elements. Color schemes and designs are also carried over to maintain a consistent atmosphere and further develop the artist's star iconography across the entire promotional package.
This document analyzes and summarizes several music videos. It discusses elements like camera shots, editing techniques, color schemes, and how they relate to the themes and messages of the songs. The document provides opinions on aspects of the music videos that could be applied or avoided in the readers' own music video project. Key elements that caught the readers' attention included simple, natural aesthetics; juxtaposition of different shots; and creative use of effects in editing to enhance meaning. They aim to include a balance of narrative and performance shots in their own video.
The document discusses camera angles, coloring, editing, lighting, and mise-en-scene plans for a music video of M.I.A.'s "Paper Planes". Close-up, panoramic, and long shots will be used to focus on the artist and showcase the urban setting. Black and white will portray gritty aspects, while color will depict graffiti and modernization positively. Time lapses, on-beat editing, and natural lighting with filters are planned. Money, graffiti, and urban clothing will establish the working class character, and skate culture will be featured to represent teenage life.
Question 1: In what way does your media product use, develop or challenge for...theresakuhn4
The document discusses how the media product challenges conventions of music videos and album design.
For the music video, it breaks conventions by showing the narrative in reverse order and using unconventional editing techniques. The album design challenges conventions with its unique circular layout and symbolic imagery.
While some elements follow conventions to appeal to audiences, such as genre styles and locations, the overall presentation strives to be unique and creative within the constraints of promoting an indie band. The goal is to produce a cohesive project that stands out while still connecting with fans of the genre.
This document outlines the plan for shooting a music video, including:
- Scenes that correspond with lyrics from the song to tell a story of conformity vs nonconformity.
- Locations that include the city, countryside, and indoor studio.
- Shots include close-ups, inserts, timelapses, and scenes featuring a band performing and a crowd.
- Cast includes the band members, a main character, and a crowd that changes from conformists to nonconformists.
- Costumes include alternative clothes for the band and matching outfits to identify the crowd.
- Potential issues include weather, permissions, lighting, and technical challenges.
The document outlines a shot list for a music video. It includes 27 shots ranging from close-ups of band members' faces and instruments to wider shots of the full band performing and the crowd. The shots vary in angle, focus, lighting, and duration. They are planned to sync with the lyrics and show the band changing outfits at certain points in the song.
1. The document lists various props and locations that have been chosen for a music video to establish different characters and storylines.
2. Props like musical instruments, equipment, and clothing will be used to make the band appear professional and edgy. Locations like a gig venue, city streets, and train station will showcase different lifestyles and the characters' journeys.
3. Key props include makeup, phones showing social lives, a gig poster, and clothing to symbolize a character's transformation from normal to embracing self-discovery.
This document provides production details for a music video for the indie-folk duo Tess and Lily. It will have a loose narrative where the girls search for something unknown to viewers. Scenes of the band performing will be interspersed with shots of them searching in different outdoor locations. The overall tone will be melancholic through muted colors and darker elements. Specific location ideas are provided, including shots of the girls standing still in a busy city center while people move around them in slow motion, and searching in a forest with slow motion dancing and lens flares. Representing the two 15-year-old females in a way that empowers them without objectification is a priority.
The combination of the music video and ancillary texts (digipak and magazine advert) is effective in promoting the artist's style and image. Motifs from the music video, like the jacket worn by the characters, are featured throughout the ancillary products to strengthen connections between the elements. Color schemes and designs are also carried over to maintain a consistent atmosphere and further develop the artist's star iconography across the entire promotional package.
This document analyzes and summarizes several music videos. It discusses elements like camera shots, editing techniques, color schemes, and how they relate to the themes and messages of the songs. The document provides opinions on aspects of the music videos that could be applied or avoided in the readers' own music video project. Key elements that caught the readers' attention included simple, natural aesthetics; juxtaposition of different shots; and creative use of effects in editing to enhance meaning. They aim to include a balance of narrative and performance shots in their own video.
The document discusses camera angles, coloring, editing, lighting, and mise-en-scene plans for a music video of M.I.A.'s "Paper Planes". Close-up, panoramic, and long shots will be used to focus on the artist and showcase the urban setting. Black and white will portray gritty aspects, while color will depict graffiti and modernization positively. Time lapses, on-beat editing, and natural lighting with filters are planned. Money, graffiti, and urban clothing will establish the working class character, and skate culture will be featured to represent teenage life.
Question 1: In what way does your media product use, develop or challenge for...theresakuhn4
The document discusses how the media product challenges conventions of music videos and album design.
For the music video, it breaks conventions by showing the narrative in reverse order and using unconventional editing techniques. The album design challenges conventions with its unique circular layout and symbolic imagery.
While some elements follow conventions to appeal to audiences, such as genre styles and locations, the overall presentation strives to be unique and creative within the constraints of promoting an indie band. The goal is to produce a cohesive project that stands out while still connecting with fans of the genre.
The document compares the conventions used in the student's music video for the song "Like We Used To" to those used in The Script's music video for "Breakeven". It analyzes how shots, settings, props, storyline elements, and sounds are used in both videos to either follow or challenge conventions of music videos in the alternative rock genre. Key conventions that both videos draw from include close-ups of the artist singing passionately, varied camera angles, using black and white to denote different emotional states, natural settings, eye contact between romantic interests, and endings where the protagonist walks away alone. The student's video challenges conventions by incorporating more humor and fun moments between the couple.
The document discusses how the creator achieved coherence across their promotional package for an indie folk album, including a music video, print production, and magazine advert. Key elements that provided coherence included using matching imagery, locations, colors and themes across the different elements. Specifically, the creator used a powerful image from the music video depicting two characters standing apart in the print production and video. They also incorporated natural, autumnal colors and coastal locations throughout to tie the themes of relationships and the environment together cohesively.
Evaluation Question 1 - In What Ways Does Your Media Product Use, Develop or ...CVSmediastudies
This document analyzes how a student's media products for a music artist use and develop conventions of real pop music genres.
The student created a music video, digipack, and magazine poster to promote a pop song and album. The music video follows conventions like including dance routines, outfit changes matched to locations, and editing techniques like quick cuts. However, it challenges conventions by not overly sexualizing the female artist.
The digipack resembles a real one by Katy Perry with consistent colors and many artist photos. But it portrays the artist differently by focusing on personality over sexuality.
The magazine poster uses a close-up artist photo like a real one but from further away to seem more relatable
The document analyzes representations in Sam Smith's music video for "Lay Me Down". It discusses several shots/frames from the video. The first frame shows Sam Smith at a church, appearing to say goodbye to a loved one at a coffin, creating suspense. Subsequent frames provide more context, suggesting it may be a funeral at first but then reveals it is depicting a same-sex marriage, juxtaposing church rules at the time. The analysis discusses the use of lighting, costumes, and other visual elements to represent meanings and themes of loss, spirituality, freedom and equality.
In what ways does your media product use, develop or challenge forms and conv...Joe Woodward
The document discusses how the media product challenges conventions of real music videos. It recreates scenes from films like Taxi Driver and Rocky to portray the protagonist escaping through escapism. It subverts the happy ending of the music video that inspired it, No Love by Eminem, by ending on a shot of the victim in dismay. Performance clips intertwine the artist's emotions with the conceptual clips to tell the story, challenging theories like "Commercial Exhibitionist." The editing matches the beat and lyrics while using color correction to achieve a cinematic feel. The digipak uses images and a red/black scheme to connote despair and pain, taking inspiration from album covers like Trapsoul.
The document discusses various creative and technical choices made in developing a music video. It describes selecting typical clothing for the female character to make her relatable. It also discusses taking style influences from the band Arctic Monkeys. Various locations were chosen to depict realistic urban streets while contrasting with a nice house. Quick cuts and black and white were used to depict memories and create tension. Effects like color passes, cross dissolves, and reversing clips were applied to achieve specific narrative and aesthetic goals.
The document discusses how the music video uses, develops, and challenges conventions of the genre and medium. Specifically:
- It uses conventions like syncing visuals to music, natural locations reflecting the folk genre, and costumes.
- It develops conventions by alternating color/greyscale imagery and adding end credits to promote the artist.
- It challenges conventions by not featuring the artist and instead using two leads in a lesbian relationship to represent the LGBTQ+ community in a progressive way. Gender and age are also represented in a challenging manner by avoiding objectification and not demonizing youth.
According to all known laws of aviation, there is no way that a bee should be able to fly. Its wings are too small to get its fat little body off the ground. The bee, of course, flies anyways. Because bees don't care what humans think is impossible.
1. The music video uses conventions of the genre like illustrating the lyrics and following the length of the song, but challenges conventions by using a non-linear narrative structure with flashbacks.
2. It uses typical British locations to represent stages of a relationship, challenging conventions by not using establishing shots to identify the locations.
3. While using natural lighting and lens flares, it challenges conventions by adding chiaroscuro lighting to create an uneasy atmosphere about the relationship.
This document provides examples of shots from real music videos that demonstrate different filmmaking techniques. Several shots are provided that show a link between lyrics and visuals, how an artist is represented for their record label, the use of mise-en-scene, lighting, camera work, and intertextual references. The shots are analyzed and described in terms of how they illustrate these various cinematic techniques.
The document discusses how the creator achieved coherence across their main product and ancillary texts (print production, music video, CD design, magazine ad).
Key elements included:
- Using matching imagery, locations, colors and themes across all pieces to tell a consistent story and connect the works.
- Both reinforcing and contradicting conventions to add complexity and highlight different emotional stages.
- Embedding generic conventions of the indie folk genre, like natural/rustic themes and color palettes.
- Directly quoting lyrics or scenes to strengthen the narrative links between the pieces.
Comparisons are made to how other artists, like Katie Melua, similarly wove strong visual, thematic and narrative threads throughout their
The document proposes a music video idea for the song "Dream Catch Me" by Newton Faulkner. The proposed narrative music video would follow a girl dealing with a breakup through text message. Drawings she made would come to life to console her. By the end, her drawings construct an uplifting message. The proposal discusses conventions of acoustic music videos and how the proposed video would follow or contrast them. It outlines plans for promotion, distribution, and addressing potential technical difficulties.
The media product challenges conventions of real music videos in several ways. It portrays a darker storyline of bullying rather than resolving conflicts. It uses intertextual references by recreating famous movie scenes to show the protagonist escaping through films. Performance clips advance the narrative rather than just exhibiting the artist. Editing matches the beat but varies in pace across the video to set different moods. The color grading and letterbox format aim to give the video a cinematic feel.
The video for Eminem's song "Bezerk" uses various editing, camera, and mise-en-scene techniques that reflect conventions of the hip hop genre. Fast editing cuts the video to match the pace of Eminem's rapping. Camera angles look up to Eminem, showing his power and dominance. Clothing and lighting create a gritty, low-budget feel. While the video challenges notions of the "male gaze" by focusing only on men, it keeps with conventions by having a clear relationship between the music and visuals, cutting the video to the song's beat.
The video for Eminem's song "Bezerk" uses various editing, camera, and mise-en-scene techniques that reflect conventions of the hip hop genre. Fast editing cuts the video to match the pace of Eminem's rapping. Camera angles look up to Eminem, showing his power and dominance. Clothing and lighting create a gritty, low-budget feel. While the video challenges notions of the "male gaze" by focusing only on men, it keeps conventions by linking the visuals and music through synchronized cutting and pacing.
The document compares the conventions used in the author's music video for the song "Like We Used To" to those used in The Script's music video for "Breakeven". It analyzes how shots in both videos use, develop, or challenge conventions of real alternative rock music videos. Specifically, it discusses the use of close-ups, varied angles, natural settings, eye contact, props, romantic settings, dramatic turning points, and endings to establish conventions and evaluate how the author's video approaches these.
The document analyzes and provides feedback on several music videos. It discusses the effective use of close-ups, matching edits to the beat of the music, setting mood through lighting and camera angles, portraying settings and atmosphere through low angle shots and cutaways, and engaging audiences through contrasts and interpreting meaning from visuals. Overall, the document examines how various technical and directorial choices can effectively match the genre, story, and tone of different songs.
A2 Media Studies Evaluation - Leanne, Bethan and FayeLeanne_MEDIA
1) The music video breaks conventions by not including the band and focusing solely on the story and characters. It presents a relationship with stereotypical gender roles that are subverted as the female character gains independence.
2) Mood and meaning are conveyed through the use of different weather conditions - sunny for happy memories and foggy for the unclear present state. Black and white is also used for a romantic tone.
3) The narrative is in third person so the audience can witness the story unfold without direct involvement. Conventions are both followed and broken in telling the relationship story.
The document provides details about how the media product uses and develops conventions of real music videos. It discusses using a narrative and performance style to portray emotion throughout a song. It describes combining these styles to illustrate the storyline while depicting emotion. The video links the story to lyrical content about intense love overcoming obstacles. Specific techniques like lighting, editing, camera angles are discussed in detail to motivate creative choices and connect to conventions.
The document discusses how the music video uses and challenges conventions of the genre. It incorporates several typical elements of music videos like having a relationship between the music and visuals, using styling suited to the genre, and including quick cuts and transitions timed to the beat. However, it challenges conventions by not including lyrics and creating an implied narrative through the use of masks that leaves the audience guessing about the characters' intentions. Overall, the music video effectively captures the feel of the genre through visuals synchronized to the music while adding mysterious elements that engage viewers.
The document compares the conventions used in the student's music video for the song "Like We Used To" to those used in The Script's music video for "Breakeven". It analyzes how shots, settings, props, storyline elements, and sounds are used in both videos to either follow or challenge conventions of music videos in the alternative rock genre. Key conventions that both videos draw from include close-ups of the artist singing passionately, varied camera angles, using black and white to denote different emotional states, natural settings, eye contact between romantic interests, and endings where the protagonist walks away alone. The student's video challenges conventions by incorporating more humor and fun moments between the couple.
The document discusses how the creator achieved coherence across their promotional package for an indie folk album, including a music video, print production, and magazine advert. Key elements that provided coherence included using matching imagery, locations, colors and themes across the different elements. Specifically, the creator used a powerful image from the music video depicting two characters standing apart in the print production and video. They also incorporated natural, autumnal colors and coastal locations throughout to tie the themes of relationships and the environment together cohesively.
Evaluation Question 1 - In What Ways Does Your Media Product Use, Develop or ...CVSmediastudies
This document analyzes how a student's media products for a music artist use and develop conventions of real pop music genres.
The student created a music video, digipack, and magazine poster to promote a pop song and album. The music video follows conventions like including dance routines, outfit changes matched to locations, and editing techniques like quick cuts. However, it challenges conventions by not overly sexualizing the female artist.
The digipack resembles a real one by Katy Perry with consistent colors and many artist photos. But it portrays the artist differently by focusing on personality over sexuality.
The magazine poster uses a close-up artist photo like a real one but from further away to seem more relatable
The document analyzes representations in Sam Smith's music video for "Lay Me Down". It discusses several shots/frames from the video. The first frame shows Sam Smith at a church, appearing to say goodbye to a loved one at a coffin, creating suspense. Subsequent frames provide more context, suggesting it may be a funeral at first but then reveals it is depicting a same-sex marriage, juxtaposing church rules at the time. The analysis discusses the use of lighting, costumes, and other visual elements to represent meanings and themes of loss, spirituality, freedom and equality.
In what ways does your media product use, develop or challenge forms and conv...Joe Woodward
The document discusses how the media product challenges conventions of real music videos. It recreates scenes from films like Taxi Driver and Rocky to portray the protagonist escaping through escapism. It subverts the happy ending of the music video that inspired it, No Love by Eminem, by ending on a shot of the victim in dismay. Performance clips intertwine the artist's emotions with the conceptual clips to tell the story, challenging theories like "Commercial Exhibitionist." The editing matches the beat and lyrics while using color correction to achieve a cinematic feel. The digipak uses images and a red/black scheme to connote despair and pain, taking inspiration from album covers like Trapsoul.
The document discusses various creative and technical choices made in developing a music video. It describes selecting typical clothing for the female character to make her relatable. It also discusses taking style influences from the band Arctic Monkeys. Various locations were chosen to depict realistic urban streets while contrasting with a nice house. Quick cuts and black and white were used to depict memories and create tension. Effects like color passes, cross dissolves, and reversing clips were applied to achieve specific narrative and aesthetic goals.
The document discusses how the music video uses, develops, and challenges conventions of the genre and medium. Specifically:
- It uses conventions like syncing visuals to music, natural locations reflecting the folk genre, and costumes.
- It develops conventions by alternating color/greyscale imagery and adding end credits to promote the artist.
- It challenges conventions by not featuring the artist and instead using two leads in a lesbian relationship to represent the LGBTQ+ community in a progressive way. Gender and age are also represented in a challenging manner by avoiding objectification and not demonizing youth.
According to all known laws of aviation, there is no way that a bee should be able to fly. Its wings are too small to get its fat little body off the ground. The bee, of course, flies anyways. Because bees don't care what humans think is impossible.
1. The music video uses conventions of the genre like illustrating the lyrics and following the length of the song, but challenges conventions by using a non-linear narrative structure with flashbacks.
2. It uses typical British locations to represent stages of a relationship, challenging conventions by not using establishing shots to identify the locations.
3. While using natural lighting and lens flares, it challenges conventions by adding chiaroscuro lighting to create an uneasy atmosphere about the relationship.
This document provides examples of shots from real music videos that demonstrate different filmmaking techniques. Several shots are provided that show a link between lyrics and visuals, how an artist is represented for their record label, the use of mise-en-scene, lighting, camera work, and intertextual references. The shots are analyzed and described in terms of how they illustrate these various cinematic techniques.
The document discusses how the creator achieved coherence across their main product and ancillary texts (print production, music video, CD design, magazine ad).
Key elements included:
- Using matching imagery, locations, colors and themes across all pieces to tell a consistent story and connect the works.
- Both reinforcing and contradicting conventions to add complexity and highlight different emotional stages.
- Embedding generic conventions of the indie folk genre, like natural/rustic themes and color palettes.
- Directly quoting lyrics or scenes to strengthen the narrative links between the pieces.
Comparisons are made to how other artists, like Katie Melua, similarly wove strong visual, thematic and narrative threads throughout their
The document proposes a music video idea for the song "Dream Catch Me" by Newton Faulkner. The proposed narrative music video would follow a girl dealing with a breakup through text message. Drawings she made would come to life to console her. By the end, her drawings construct an uplifting message. The proposal discusses conventions of acoustic music videos and how the proposed video would follow or contrast them. It outlines plans for promotion, distribution, and addressing potential technical difficulties.
The media product challenges conventions of real music videos in several ways. It portrays a darker storyline of bullying rather than resolving conflicts. It uses intertextual references by recreating famous movie scenes to show the protagonist escaping through films. Performance clips advance the narrative rather than just exhibiting the artist. Editing matches the beat but varies in pace across the video to set different moods. The color grading and letterbox format aim to give the video a cinematic feel.
The video for Eminem's song "Bezerk" uses various editing, camera, and mise-en-scene techniques that reflect conventions of the hip hop genre. Fast editing cuts the video to match the pace of Eminem's rapping. Camera angles look up to Eminem, showing his power and dominance. Clothing and lighting create a gritty, low-budget feel. While the video challenges notions of the "male gaze" by focusing only on men, it keeps with conventions by having a clear relationship between the music and visuals, cutting the video to the song's beat.
The video for Eminem's song "Bezerk" uses various editing, camera, and mise-en-scene techniques that reflect conventions of the hip hop genre. Fast editing cuts the video to match the pace of Eminem's rapping. Camera angles look up to Eminem, showing his power and dominance. Clothing and lighting create a gritty, low-budget feel. While the video challenges notions of the "male gaze" by focusing only on men, it keeps conventions by linking the visuals and music through synchronized cutting and pacing.
The document compares the conventions used in the author's music video for the song "Like We Used To" to those used in The Script's music video for "Breakeven". It analyzes how shots in both videos use, develop, or challenge conventions of real alternative rock music videos. Specifically, it discusses the use of close-ups, varied angles, natural settings, eye contact, props, romantic settings, dramatic turning points, and endings to establish conventions and evaluate how the author's video approaches these.
The document analyzes and provides feedback on several music videos. It discusses the effective use of close-ups, matching edits to the beat of the music, setting mood through lighting and camera angles, portraying settings and atmosphere through low angle shots and cutaways, and engaging audiences through contrasts and interpreting meaning from visuals. Overall, the document examines how various technical and directorial choices can effectively match the genre, story, and tone of different songs.
A2 Media Studies Evaluation - Leanne, Bethan and FayeLeanne_MEDIA
1) The music video breaks conventions by not including the band and focusing solely on the story and characters. It presents a relationship with stereotypical gender roles that are subverted as the female character gains independence.
2) Mood and meaning are conveyed through the use of different weather conditions - sunny for happy memories and foggy for the unclear present state. Black and white is also used for a romantic tone.
3) The narrative is in third person so the audience can witness the story unfold without direct involvement. Conventions are both followed and broken in telling the relationship story.
The document provides details about how the media product uses and develops conventions of real music videos. It discusses using a narrative and performance style to portray emotion throughout a song. It describes combining these styles to illustrate the storyline while depicting emotion. The video links the story to lyrical content about intense love overcoming obstacles. Specific techniques like lighting, editing, camera angles are discussed in detail to motivate creative choices and connect to conventions.
The document discusses how the music video uses and challenges conventions of the genre. It incorporates several typical elements of music videos like having a relationship between the music and visuals, using styling suited to the genre, and including quick cuts and transitions timed to the beat. However, it challenges conventions by not including lyrics and creating an implied narrative through the use of masks that leaves the audience guessing about the characters' intentions. Overall, the music video effectively captures the feel of the genre through visuals synchronized to the music while adding mysterious elements that engage viewers.
Our music video both meets and challenges conventions of typical music videos. It incorporates common features like a protagonist character and lip syncing to appear professional, but tells a more complex story that flashes between past and present using different color filters. While including standard editing techniques like cross dissolves and cutting to the beat, the storyline does not follow typical narrative structures and leaves the disruption unresolved. Feedback showed the video successfully portrayed the story and emotions through creative camerawork and editing despite diverging from some theoretical models.
Our music video both meets and challenges conventions of typical music videos. It incorporates common features like a protagonist character and lip syncing to appear professional, but tells a more complex story that flashes between past and present using different color filters. While including standard editing techniques like cross dissolves and cutting to the beat, the storyline does not follow typical narrative structures and leaves the disruption unresolved. Feedback showed the video successfully portrayed the story and emotions despite challenging traditional theories of narrative.
The document discusses how a student media product uses, develops, and challenges conventions of real media products. It summarizes that the music video follows conventions such as a single narrative structure and club setting but challenges norms through elements of humor and a dream sequence. Camera shots and editing aim to effectively portray the concept and flow with the music, while the mise-en-scene captures the feel of techno-mix music videos through settings, lighting, and dancing. The video drew inspiration from other dance-focused music videos to incorporate performance and influence viewers in a way typical of the genre.
The treatment sheet outlines plans for a music video for the song "Little Black Submarines" by The Black Keys. It will portray the themes of overcoming negative situations and illnesses through the characters and narrative. Various camera shots and editing techniques will be used to convey emotion and connect the audience to the story. Natural lighting will be used for most outdoor scenes to make the audience feel like they can relate to the narrative. Indoor performance scenes will use darker, moodier lighting to represent sadness. A live band performance will also be included to follow conventions while transitioning between narrative and performance elements.
In what ways does your media product usesarahbiswell
Our video meets many typical music video conventions such as including the main protagonist lip syncing to the song and featuring supporting characters, but also challenges conventions. We use diverse camera shots and angles to portray the protagonist's emotions, including high shots to show isolation and low shots to depict her decision. While our storyline is simple and uses flashbacks, it challenges theories of narrative structure by having constant disruption and no resolution.
This document provides a detailed analysis of a music video in 7 paragraphs. It summarizes the plot, symbolism, and techniques used in the video. Key points include: the video tells the story of a woman who transforms into an angel/Cupid; symbolic props are used to represent the plot; editing and shots are used to convey emotion and pace; and the video leaves the audience wondering if the main character's wish was fulfilled. Overall, the analysis breaks down the entire video through close examination of shots, scenes, and narrative elements.
The storyboard summarizes the key events in a proposed music video. It begins with a candle representing purity and the widow. Scenes then show a phone call with bad news, the artist appearing to help or cause issues, and the widow experiencing emotions like anger and sadness over death. Later, the widow sees her dead husband in the mirror while under the influence of alcohol. The artist guides her to move on from the past. In the end, the widow leaves her house with new confidence while the artist blows out the candle, representing the end of mourning.
This document summarizes how the media product challenges conventions of the pop genre in several ways. It uses a slower pace and more narrative lyrics compared to typical pop songs. Black and white filming and somber lighting are used to represent the characters' struggles, challenging upbeat representations. Inspiration is drawn from older music videos but adapted, such as using a small stage performance instead of a large crowd. Close-ups are included but editing uses longer shots instead of quick cuts.
The music video sticks closely to conventions of real music videos by using the lyrics to shape the storyline and protagonist. It focuses on a homeless prostitute through close-up shots capturing her emotions. Settings and costumes portray typical media representations. However, it also challenges conventions by not including the artist or lip syncing, and using an uncommon point of view shot to develop hope and connection with the audience. While most music videos clearly identify side characters, this video enhances mystery by keeping other characters ambiguous.
The document discusses various theories related to music videos and how they apply to the student's music video "Miss You So". It examines Goodwin's theory of key features of music videos including beat, artist shots, relationship between visuals and lyrics, narrative, and technical aspects. It also discusses Barthes' codes, Levi-Strauss' binary oppositions, Todorov's narrative structure, postmodern elements, mise-en-scene considerations like costumes and location, editing techniques, and sound and packaging design. The student aims to both challenge and reinforce conventions through experimental elements like flashbacks and rewinding while maintaining conventional close-ups, transitions, and emphasis on the artist.
The document discusses the ways in which the media product, a music video, uses and challenges conventions of the genre. It analyzes the narrative, characters, setting, camerawork, editing, costumes, and props used in the video through the lens of several media theories. The narrative focuses on the emotions of one character, uses a nonlinear structure, and features a homosexual couple, challenging stereotypes. Shots were chosen deliberately to portray emotions and the narrative. Editing utilized transitions, color correction, and timing to communicate the song's lyrics. Costumes and props created identification for the audience but could have included more relatable modern items. Overall conventions were followed but the analysis suggests more could have been done to develop characters and narrative.
The document discusses conventions in media forms such as music videos. It provides examples of technical conventions like camera work, editing, and lighting as well as symbolic conventions involving colors, costumes, and other stylistic elements. Specific conventions mentioned include close-ups during choruses, fast motion editing to match music tempo, overlays of shots for a distorted feel, backlighting of performers, and use of bright colors. The document suggests these conventions help audiences understand genres and connect artists with their music.
The document provides an evaluation of a music video created for a class assignment. It discusses how the video uses, develops, and challenges conventions of the R&B/Funky House music video genre. It examines elements like narrative, mise-en-scene, costume, editing, sound, camera work, and how effectively the video and accompanying promotional materials were combined. Feedback from audiences was also positive overall, though some noted the artist could improve eye contact. New media technologies like digital cameras, video cameras, and computers were used extensively in planning, research, and production.
My music video challenges conventions of real media products by not including lyrics but having a strong relationship between the beat and visual transitions that interlock well. Feedback confirmed the visuals worked well with the beat. The fast-paced cuts and transitions suit the drum and bass genre. The visuals change with the beat and music timing, uniting all elements. Scenes in a rave studio use strobing lights and red colors to portray a dance feel. Masked characters running creates an implied narrative that leaves viewers guessing about their destination or purpose. The masks dehumanize the characters and create a mysterious or sinister impression that is enhanced by juxtaposition with an innocent playground setting.
The document discusses the production of a music video. It describes how various scenes were filmed and edited to develop forms and conventions of real music videos. Key points include opening with a slow panning shot of a graveyard to set the scene, using lighting and camera angles to portray different moods and power dynamics between characters, and incorporating symbolic elements like a rose that represent the relationship. Intertextual references to music videos like "Love the Way You Lie" helped shape several scenes.
In this document, the author discusses how their music video uses and challenges conventions of real media products. They summarize:
They used common music video conventions like focusing on relationships and incorporating themes of self-acceptance, mental health, and LGBT+ issues. However, they challenged conventions by not including lip syncing to focus on the narrative. They used symbolic mise-en-scene with lighting, clothing, and locations to represent the protagonist's journey. A variety of editing techniques like jump cuts, cross fades, slow motion were used to demonstrate changes in mood, with influences from other music videos. Overall, the video took inspiration from real music videos while also aiming to challenge some conventions.
The document outlines the photography and filming schedule for a music video shoot over several dates in October, November and December. It details who was present, the equipment used, locations, clothes worn, and times/dates for each shoot. The shoots included promotional photos, album cover photos, and filming of scenes for the music video featuring the artists Amarpreet Devi and Kalifa Sylvester.
The document outlines the photography and filming schedule for a music video shoot over several dates in October, November and December. It details who was present, the equipment used, locations, clothes worn, and times/dates for each shoot. The shoots included promotional photos, album cover photos, and filming of scenes for the music video featuring the artists Amarpreet Devi and Kalifa Sylvester.
The document provides details about the construction of a music video created using Final Cut editing software. It describes importing and organizing various video clips, images, and audio to create transitions and effects. Specific techniques are mentioned like applying vintage film filters, compositing multiple shots, and adding dissolves between clips to smoothly transition between scenes.
This document discusses editing a promotional magazine poster image to appeal to the target audience. Several edits were made to the image including:
1. Making the eyes green to stand out, which required adjusting opacity, erasing surroundings, and sharpening pupils.
2. Darkening the lips to a plum color and blurring them to look rough while keeping the eyes as the main focal point.
3. Removing a necklace from the image and making the skin look paler by adding a pasty cream color at 27% opacity.
4. Erasing the white background and tidying hair with the clone tool then blurring to look natural.
5. Experimenting with a black and white
The document discusses selecting photos for a magazine poster promoting a musician's new rock-themed music video. Several photos from a photo shoot are analyzed in terms of capturing the gothic and rock themes. Facial expressions, poses, lighting, clothing and effects are considered in portraying the dark and rebellious persona desired to appeal to the target audience of goths and rock fans. The best photos are selected to intimidate readers and intrigue them into reading about and buying the new music.
The document provides details on the creation of a CD cover design for the song "My Immortal" by Evanescence. The designer began with a template and added layers including an image of a dying rose for the cover, scenes from the music video in a film strip, and reviews and song information on the back. House colors of red, black, and white were used throughout. The final design was saved as a JPEG to share the one-layer cover widely.
The document summarizes the process of designing a CD cover for the song "My Immortal" by Evanescence. Key elements included adding a template, erasing parts to add a dying rose image from the music video, adding film strips with scenes from the video, and writing the song/artist names around the strips. Reviews and the song list were also included following the house colors/styles to complete the cover.
The document discusses several photographs taken for a photo album depicting happy memories of a couple. It describes choosing setups and poses to convey intimacy, love, and happiness between the couples in various shots. Costumes were changed to show the memories evolving over time. Smiling faces and intimate touching were used to portray the love and contentment felt between partners in the photos.
The document discusses the equipment that will be used to create a music video and other media projects, including a Canon camera for shooting images, voice recorders for recording audio, an Apple Mac for editing using Final Cut and Photoshop, a tripod to keep the camera still while filming, and a video camera to capture different scenes despite its lack of quality. The group has experience using the camera and voice recorders before but will need to learn how to use Final Cut by researching online.
The Beatles were one of the most popular and influential rock bands of all time, known for their innovative music and cultural impact in the 1960s. Led Zeppelin formed in 1968 and is considered one of the most successful, innovative, and influential rock groups in history. Pink Floyd also formed in 1965 and is regarded as one of the most commercially successful and musically influential rock bands of all time.
This CD cover focuses on a simple central image of a butterfly with wings and a wasp inside to symbolize how beauty can hide pain. The subtle font and lack of bold colors keep it simple yet effective. The artist appears to have power and wealth conveyed through lighting, jewelry, and clothing choices that align with their musical messages targeting different audiences. Both Flo Rida and another artist's covers use dominant central images, mastheads, and cues like money, guns, and cityscapes to portray masculine authority appealing to their hip hop audiences.
- Rihanna rose to fame in 2005 with her debut single "Pon de Replay" and transitioned to a "good girl gone bad" image with her 2007 album featuring the hit single "Umbrella".
- "Umbrella" was a major commercial success worldwide and received critical acclaim, helping cement Rihanna as a successful solo artist in genres like R&B and hip hop.
- Through elements like editing, camera work, mise-en-scene, and performance, the music video for "Umbrella" portrayed Rihanna as a powerful, independent woman and helped broaden her appeal to different audiences.
Plastic pop refers to a genre of pop music that emphasizes appealing to youth audiences. It uses bright colors and simple love songs along with incorporating influences from other genres like rock and classical. Plastic pop artists are generally portrayed in stereotypical fashions to appeal to their target audiences and are promoted through talent shows on television. Influential figures in plastic pop like Simon Cowell and pop stars who serve as judges further promote new artists and the genre. Examples of successful plastic pop artists are Britney Spears and the Sugababes, who have adapted their image over time to broaden their appeal while maintaining associations with pop music. Plastic pop artists heavily utilize various forms of media to promote themselves and their music to
The document discusses various codes and conventions used in music videos, including narrative, performance, notions of looking, mise-en-scene, editing techniques, sound, and camera work. It provides examples of how each convention is employed in specific music videos to portray meaning, engage audiences, and appeal to target demographics. Key conventions highlighted include the use of intertextuality between films and music videos, manipulations of lighting, costumes, and settings to set moods, smooth editing with transitions and shots, and camera movements that keep rhythm with the music.
The document discusses various codes and conventions commonly used in music videos, including narrative, performance, notions of looking, mise-en-scene, and editing techniques. It provides examples like Flo Rida's "Club Can't Handle Me" to illustrate how music videos often include intertextuality with related films to promote both. Elements like lighting, costumes, settings, and camera work (mise-en-scene) are also discussed as ways music videos develop atmosphere and portray different genres.
The document provides descriptions of various social tribes or subcultures including their origins, stereotypical fashion styles, and favorite music genres. It discusses emo, hip hop, rockers, goths, grime, teen pop, R&B, and heavy metal subcultures. For each tribe, it outlines characteristics of their clothing, hairstyles, shoes, accessories, and popular musical artists.
The document describes the codes and conventions used in a music magazine cover and articles created by the student. The cover includes elements like the masthead, center image, quotes, headlines, and house colors of red, white and black. The contents page lists the stories and images while maintaining the house style. A double page article features a large main image, interview and questions about a rock star, presented as the lead story using an exclusive feature format.
The document discusses images the author has taken for a rock music magazine and compares them to existing magazine covers. The author took many mid-shot and close-up portraits that emphasized intense facial expressions and eye contact to appeal to their target audience of rock fans. Poses were chosen that reflected the rebellious and intense attitudes valued by genres like rock, emo, and goth. Attributes like guitars, dark makeup and hair, and brooding expressions were incorporated to match the styles seen in magazines like Kerrang that feature rock artists. The goal was to make the author's magazine feel authentic to the rock genre by imitating poses and styles from popular existing magazines.
The document discusses editing images for a magazine, including removing green screen backgrounds, modifying images to appeal to the target audience, and choosing images that portray themes relevant to the audience. Techniques used include the magic eraser, normal eraser, cloning tool, and changing lighting and colors. The target audience is described as rockers, goths, emos and heavy metal lovers.
The document summarizes the process of designing a magazine cover for a fictional rock magazine called "Riot". Key details include:
- The designer created a bold masthead in Photoshop using the font "Stencil" and added snow effects to match the Christmas theme.
- Elements like colored strips, stories, logos and images were carefully positioned following magazine design conventions. House colors of red, black and white were used consistently.
- The cover features the lead story, additional articles, competitions, advertisements and other information to engage readers and promote the magazine's content.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Introduction to AI for Nonprofits with Tapp Network
Evaluation
1. Evaluation The following presentation expands on the notes and ideas we had mentioned within our evaluation.
2. In what ways does your short film use, develop or challenge forms and conventions of real media products? Like any typical music video, we chose to do a performance-narrative, as a pure narrative or performance does not manage to encapsulate the audience’s attention, this is noticed as many music videos today do not do this. However, by creating a music video that has both narrative and performance the target audience of rocker, goths and emos are all engaged, whilst relating and sympathizing with the characters within the music video. A good example of a music video that is considered a performance narrative would be flo rida’s club can’t handle me right now and Paramore’s decode, both of which have a narrative belonging to an existing film. Another convention that we had advanced upon was notion of looking, however many music videos today use this to demonstrate a sex appeal yet we chose to do differently. Instead the artist exhibited an evil gothic ambience, that targets as i had said earlier an audience of emos, goths and rockers, for this reason i was dressed to appeal to this target audience, which meant that costume consisted of black and only black. Immediately from the beginning of the music video i created an evil presence that is enhanced as i destroy all of the widow’s belongings that act a memoirs of her dead relationship. However, this perception changes if the target audience looks deeper and realizes that i am aiding her whilst she mourns as getting rid of her memories allows her to move on easily. This angelic guidance is proved towards the end of the music video, as i provide her with confidence that she uses in order to develop and make the drastic change of leaving the past and advancing with the future by leaving the house for good. This angelic ideology challenges the social tribes’ stereotype as goths are perceived as ones whom are depressing and morbid, however, these stereotypes are false as this is understood through the artist and the varied perceptions of her personality. This then brings about the moral of the music video, ‘don’t a judge a book by its cover’. Mise-en-scene There are numerous costume changes in music videos today but the widow within our music video doesn’t change because the story line has a duration of a day. However, to abide by this convention of many changes, the artist changes through a variety of costumes, all of which are black to contrast with the white clothed widow this shows that the artist is more dominant, emphasized as she destroys all of the memories of the dead husband. Although, in music videos it is rare when finding an extreme close up, for this reason we did not include it, however we did want the wedding ring to be of some significance to represent the fact that the widow has not moved on from the death of her husband. In order to make this stand out, within many mid-shots and close ups we see the ring lingering upon the widow’s finger, from picking up the photo to answering the phone call. In addition to this, we have the significant high heeled black stilettos that the artist wears when picking up the ring, immediately we have proxemics, as the high heeled shoes seem dominant in comparison to the small abandoned ring. To add to this, we then have the high heeled blue shoes that the widow wears as she makes a dramatic exit, this symbolizes the dominance that the angelic host/ artist has provided her with. These little aspects demonstrate how significant costume is as it allows the target audience to grasp the scenario that we provide them with, via the music video.
3. Another crucial aspect to mise-en-scene is the lighting that advances and reflects the genre of music. A typical convention usually used is where the lights flash in time with the music, however, we did not do this due to the calm but melodramatic scenario that we presented. On the other hand, in order to incorporate significant use of lighting, we had dull, low key lighting towards the end of the music video to signify not only the time at which it was set, but the harsh presence that I, the artist portrayed. Furthermore, we had the simple lighting presented by the candle that signified purity and well being (norm), however through out the course of the music video, this changed as it began to bleed conveying the intense pain and morbid atmosphere. Despite this, towards the end we had an immediate elimination of the candle light to highlight the end of the music video, as well as the end of the mourning pain as the widow moves on and advances with her life. Throughout the music video, we notice that the setting is in the house which has neutral colors to coincide with the artist and her angelic presence along with the innocence of the widow. On the contrary, within each room of the house, we see the suffering widow as she realizes that she must leave this setting, which she does, the setting then transitions outside the house. Editing When evaluating the editing techniques, we have managed to incorporate a variety of transitions which have a certain smooth flow like many music videos today. In addition to this we have managed to include an old footage effect to demonstrate the fact that the artist has an unearthly presence, which is why she interferes with the camera, this clearly shows the target audience the dominance and unconventional character that the artist is. In addition to this, we have added a a ghostly presence of the widows dead husband as he enters the shot, however, he is not actually present as this is a result of alcohol abuse causing delusions. To exaggerate this we have yet another effect where the widows reflection merges into the artists’ face, to create a horror like atmosphere. This also occurs when looking at the face of the moon, nevertheless, we did not advance with obvious effects as many music videos, do not do this, in order to keep the film realistic. For this reason, when adding an effect onto the glass picture frame, where the tear dissolves into a crack, we noticed that it looked like an evident effect, which is why we didn’t use it. In addition to this we decided to use a sound effect to specify the genre of music. Here we had used an echo to demonstrate an eerie, spine chilling atmosphere. But yet again, we chose not to advance with more effects as it will over power the vocals resulting in an unsuccessful music video. We also needed to consider shot lengths, as it is conventional to have a scene no longer than 3 seconds long. Taking this in my mind, we have applied this to our present music video.
4. Sound To match the conventions of certain music videos, we decided to have diegetic sound within the music video, towards the beginning, where the phone would ring and we would hear the news about the death of the husband. However, after evaluating this idea, we realized that we could create suspense by not using diegetic sound. When applying this to our music video, we realized that this was effective. Nevertheless, we knew that we were going to use diegetic sound towards the end, where the widow dies in a car crash, and ambulance sirens would be heard. Yet again, when pondering over this idea, we knew that we were being a tad dramatic. This is why we resorted to the widow leaving the house. We then used non-diegetic sound throughout the entire music video, through the actual track, where we had applied harmonies that complimented the actual song. Like many music videos, this is yet another convention that is commonly used successfully. Camera Angles, movement and composition In our music video, we made full use of camera movement as we knew that we didn’t want too many transitions because it may take away some of the attention from the footage, as a result, we decided to have subtle camera movements that involves zooming, allowing the different scenes to flow into each other, this seemed to be successful on numerous occasions. (Here is an example of what we meant - show when the widow leaves the house.) Another way in which we made sure that camera movement was successful was by using forms of panning when the widow left the house, demonstrating the fact that she has dominance due to her sudden actions of leaving. This is accompanied by a sudden swish pan that highlights and emphasizes her drastic decisions to leave the establishment. This effect is similarly used via tracking as to convey this sudden change which requires the camera to move in order to encapsulate this utter supremacy, distinguished by the independent women. Another element that we attempted to manipulate were the camera angles as these can easily reiterate whom is dominant throughout the narrative. We attempted to create a time line concerning the widows dominance through low shots and high shots, both of which clearly evoke the strength of an individual. During the beginning of the narrative we notice many high shots, as the camera looks down upon the widow, creating a sense of vulnerability as she is weak, this also conveys a form of sympathy for the character due to these themes. However, we notice an increasing dominance throughout the progression of the music video, to exhibit the strength that the artist provides the widow with, this is clearly demonstrated through the low shots which portray pride, power and self confidence that contrasts radically to her previous state. A good example of this is when the widow starts to pack up her things, this low shot highlights this transition to greater confidence, the way in which she throws her clothes demonstrates carelessness, yet the fact that the clothing hits the camera creates yet another great transition. However, when we focus upon the camera angles of the artist, you notice that this consists of mainly, mid-shots and long-shots as she is overall, a domineering character. Nevertheless, there are occasions where we see high shots that look down upon the artist, this is in order to relate to the narrative as she has been in the same position as the widow due to past occurrences. This enhances her angelic presence, yet still the overwhelming costume shatters this ideology as the target audience are consumed by the black presence of the artist.
5. As we had said earlier, we didn’t focus on many extreme close ups as it isn’t very common within music videos, however, we did challenge this to a certain extent as we decided to keep a few to symbolize the diminishing love of the couple. This has been verified as we zoom into a love letter that consists of the words ‘I love you’, which are emphasized due to the extreme close up. The target audience are then aware of this harsh reality when this scene is followed by a flash, we then notice the charred letter that had been consumed by flames. This use of extreme close up challenges but successfully demonstrates the conventions of a music video, as the symbolism manifests the narrative within the music video. Another typical convention is parallel sound, where the visual aspect coincides with the audio contribution, which we have abided by throughout our entire music video. Yet still, it is not common to have visual scenes with out the presence of music, unless it is fading away. This element, we decided to challenge in order for the target audience to realize that our music video stands out in comparison to the rest. We notice this towards the end of the music video, where the scenes focus upon the dramatic exit of the widow, during this period, we see less contribution from the artist. however, as the widow leaves the house, the music fades out, obviously, the target audience would automatically assume that the music video has finished. However, despite the absence of music, a sudden image of the artist emerges with a grin upon her face that is extinguished when she blows out the candle, this conveys the happiness of the widow leaving, yet as I had mentioned earlier, this can be interpretated in various ways. Yet still, as we questioned our target audience upon this, we realized that this creates a shock and form of fear within those whom watch. To add to this morbid imagery, the sudden lack of light results in the scene being imprinted upon the viewer’s mind, as a consequence, this depiction of horror is also instilled upon them. Despite this, the negativity allows our music video to stand apart from the rest as this technique ensures a form of viral marketing on account of this horrific experience.
6. How effective is the combination of your main product and it’s ancillary texts? During our planning stages, I knew immediately that the ancillary sales will automatically revolve around our main product of a music video. Therefore, we decided to take elements from the actual music video and incorporate them within our ancillary texts via formatting. Due to this, we decided to use a font that varies from others and isn’t used very often, for this reason, we used Edwardian script that creates a posh ambience that is regularly a connotation of love. This font will be bold, however, to convey the broad issues that come with love, one of which is death that we have expanded upon within our music video. However, you may ask how this font has evolved from the music video despite the symbolism? Well, this same font is visible upon the love letter that is constantly referred back to within our music video, yet again this just demonstrates how the font is used to portray this intense love between a couple. The fact that this is generic demonstrates how we gain a sense of house style as this CD cover, and poster automatically create a combining liaison between the ancillary texts and the actual music video. this then leads us to the analysis of the dying rose and how this has managed to convey yet another generic quality that highlights how each element within our ancillary texts convey My Immoral. this dying rose is one of the memorable scenes within our music video that easily symbolizes how the rose, an overtone of love can die over a period of time due to the natural cause of things, elaborating on the exact scenario that we wanted to present. as a result of this, we decided to show the end result of this dying rose upon our CD cover as it will not only convey the essential message that we want, but engage the right target audience of rockers, goths and emos. As we took this off of our clip, we realized from asking our peers that this rose did not look as though it ever was a rose. taking this into account, we decided to take the picture ourselves of a dead, red rose, yet again we saw failure as the flower had seemed too brittle, when we put it down upon the stone, the petals fell, until there was nothing to work with. Due to our lack of time, we decided to look upon the internet, yet we were upset by this because we wanted everything to be original although, this did not seem possible. eventually, after time consumed research, we found an image of a red rose that was in tact, however the stem had been edited grey to look as though it were dying. immediately, we felt exhilarated as the stem could symbolize the down side of love whilst the red petals distinguish the perks. This was not finished however, as we wanted to change certain aspects to assure that we had developed this image, instead of copying the image online. In order to do this, we had then dulled the surroundings including the floor boards, to look as though everything has been consumed by hatred, although, the use of a spot light enhanced the vibrant red upon the flower. We made sure that the flower itself was the only sense of passion on the CD front to create this contrast upon the dulled surroundings. we then looked upon this further, and noticed how this flower could also symbolize the artist as she seems to create two completely different perceptions from those whom watch, an angelic helper or this demonic character who is the cause of all this suffering. To summarize this, it is clearly emphasized how the rose has also a clear connotation of the music video, both visually, as well as the symbolism that comes along with it.
7. Yet another element that easily conveys this liaison between the main product and the ancillary texts happens to be the film strip present on the back of the CD cover that consists of some of the main scenes within the music video. obviously, this is a strong connotation between these types of media, as the pictures link directly to the scenes which are viewed in the main product. however, the use of film strip creates a spin on this idea as it makes the scenes pop out in comparison to the grey background that has been developed from the main image of the dying rose. due to this dominance, i have assured that the text revolves around the film strip, to convey it’s supremacy as the main product. In addition to this, to enhance the effectiveness of the main product and the ancillary sales, we have made sure that the house colors of red, black and white are kept constant throughout our entire production, throughout the mise-en-scene of the costumes as well as the setting of the scenes. This is to allow our target audience to link these different types of media together and realize that they come together as one to converge. this then allows the target audience to say ‘Oh yes that’s my immortal’, which creates a form of viral marketing as the target market can easily recognize the types of advertising which they can then tell their friends about. As a result, you will notice the constant use of these colors on the CD cover as it is used in subtle ways that complement each other as oppose to splashes of these colors that the target audience may get board of. a good example of this subtlety is demonstrated around the film strip, where you will notice forms of swirls and flowery patterns that aren’t usually used to carry a house style, as this kind of formatting is usually replaced by a symbol or sign of some sort. Nevertheless, we decided to challenge this as these types of formatting enhance the dominance of the film strip, and add to this femininity of romance. Similarly, these swirls and flowery designs are all present on the poster as a border around it. Nonetheless, each little form of formatting is different from the next, once aging to engage the target audience as oppose to boring them. This then leads to the background of the poster as it also consists of swirls in black and white that happen to merge together in the centre, this abides by the house colors for our music video which will contrast against the mast head that will be in red. these two opposite colors also substantiates the different views of the artist that are either good and/or bad, however, the target audience will notice that the artist is put on the right hand side of the page, where we have the white background. This implies the true nature of her angelic presence as she helps those in need, i.e.: the widow. when we then look at the centre image for the magazine’s promotional poster, we see a dominant image of the artist in her black outfit that conveys ultimate authority that contrasts well with the white background. when we looked at the image, we knew that we wanted it to be perfect as it will occupy majority of the space for the double page spread to engage the target audience immediately. as a result, we had to edit this image on Photoshop, starting by creating a white glow upon the artist’s face that made her look ghost like as well as providing her with an overall supernatural outlook. Then, we had added green, piercing eyes that would encapsulate the readers when they turn the page, which we wanted to stand out along with the bright red lipstick that contrasts well with the pasty white skin. in order to see that we were heading in the right direction, we then asked the crucial target audience for their opinion, many of them felt that this editing technique would work as the image stood out upon the page, making them intrigued as to whom this person is. They also mentioned how they believed that this person could relate to them as goths as the artist resembles characters from twilight, whom are vampires, thus proving that our editing techniques has been successful in portraying this supernatural outlook.
8. Another key element upon the poster will be the CD cover that will automatically create a link between the two ancillary texts as they both promote the same thing. This is essential to have in order for the target audience of goths, rockers and emos to understand what they need - music wise, this will be emphasized through lures and exclusives that will engage and sell the main product. like many promotional posters today, we attempted to explain to the target audience what they want, as we can then guide them to buying the CD, reasons for which we have included rhetorical questions. As many music videos and songs today are being downloaded, it is obvious that our promotional poster must be domineering because of this lack of engagement towards the CD cover. This is why we concluded in a double page spread that assures that the readers will not lead astray to another article or advertisement upon the next page. This will conclude in a very strong advertisement in comparison to front cover magazine advertisements today as they must also include other articles within the magazine. To conclude, it is obvious in saying that the combination of the main product and ancillary texts combine together in order to converge, as they seem to complement each other instead of being thrown together. This is the result of continuing our house style throughout that seems to be generic, yet still, each promotion has something new to offer that draws in the target audience. For example, the CD cover has the film strip whilst the poster has an intense domineering image. All of which come together as one.
9. What have you learnt from your audience feedback? The way in which we had received the data regarding the target audience was via a questionnaire, that was open not only to our aimed social tribes but to the general public, as we wanted to know whether ancillary tasks were an all round success. We also interviewed a selected few but only regarding our music video as you can see on my blog. This is the questionnaire that we had used: Do you think our ancillary texts were affective and promoted the music video well? Yes () No () Why? ______________________________________________________________________________________________________________________________________________________________________________________________________________ What aspects of the CD cover and poster did you like? Title () Pictures () Text () Formatting (colors, fonts and design) () Other () Please specify _______________________________________________________________________________________________________ Would you personally stop and pause to look at the CD cover or/and poster? Yes () No () Do you think that the house style runs well throughout the CD cover, poster and music video? Yes () No () Why? _______________________________________________________________________________________________________ Do you think there can be any improvements? ______________________________________________________________________________________________________________________________________________________________________________________________________________
10. The Results As you can see from the bar chart, majority of the target audience felt that the ancillary texts were affective and completed the purpose of promoting the music video very well. When asking the target audience why they felt that this was the case, many of them mentioned that the image from the poster caught the readers attention due to its supernatural elements, mainly, the ‘hypnotic green eyes’. However, there were a handful who felt that the poster was lacking in terms of written aspect, as they wanted to know more about the artist and their music. Other then this, the CD cover had a lot of positive feedback as the image of the rose happened to be very intriguing. From the pie chart on the right, you will find that a lot of the target audience felt that the pictures where one of the best features within the ancillary texts. Yet still, we had gained a lot of healthy feedback from each of the ticking boxes, therefore, we have realised that many of the details that we had included were very successful in reaching the target audience of goths, rockers and emos. As you can see a few people chose other, and thought that the fact that we had included a website on the poster made the music video very accessible and advances as a good marketing technique. The consumers can then watch the music video when they are free and have time, which is one of the main elements that make our promotional magazine poster very successful.
11. Would you personally stop and pause to look at the CD cover or/and poster? When looking at the questionnaire results for this question, I had noticed that all of the target audience said yes. When asking why, they felt that the poster’s intriguing ‘unearthly features were really interesting’, which encapsulated the reader at once. The fact that the ‘image was really big, made sure that it was known’, and cached the readers eye immediately. However, in regards to the CD cover, once again, we gained a lot of positive feedback including ‘having the film strip containing memorable scenes really appealed to me’, ‘the rose looked quite intriguing because of it’s simplicity’ and the ‘artist’s name was really big and her reputation in the music industry is why I would buy the CD’. To conclude, from this, we feel that we have achieved a lot as we have managed to really attract the audience to our promotional items. From the diagram on the left, it is obvious in saying that many of our target audience believe that the house style that connects the ancillary texts to the main product is strong. This is due to the scenes taken from the music video which were made into a film strip that really encapsulated the narrative of the music video. This along with the constant use of generic formatting including the font, Edwardian Script, the house colors of red, black and white as well as the swirls and patterns present on the poster and CD cover. Nevertheless, there were a few that didn’t feel that the poster showed many connotations directly to the music video as they would prefer it if we used another stronger liaison that would ignite a thought, ‘oh, that must be for the music video, My Immortal’. Taking this into mind, if I were able to repeat this task once more and improve it, I would definitely include greater links to the main task. Do you think there can be any improvements? When asking this question, many didn’t respond, however, one individual did mention that we could perhaps use more written aspects to the ancillary texts to make them slightly more informative as to what the music video is about. If this is case, we would have included exclusive quotes from the artist, where she would elaborate upon the music video and her opinions of it.
12. How did you use new media technologies in the construction, research planning and evaluation stages? As you can see here, we have used the Mac book in order to construct our music video for our main task, of which we had two pieces of software to choose from, one of which was final cut and the other was imovie. in the end we opted for final cut as this programmed has much more to offer in view of editing, as it has more transitions, effects and overall audio filters that can guarantee a successful music video all around. When using this piece of technology, we knew that we had to focus upon the flow of the music video as it is essential that the visual aspects coincide with the smooth audio contribution. in order to do this, we looked at the varied transitions and where they will be best suited, in the end we concluded that the limited use of transitions would be better. we knew this from looking at successful music videos today as the use of camera angles, movement and composition result in a very smooth flow of visual scenes that is outstanding to the point where we don’t realize that there is a transition. We effectively wanted this technique for our music video, via using zooms and subtle camera movements. In the end, we deemed ourselves successful, nevertheless, we were aware of the fact that we needed transitions in certain areas of the overall music video, so we pondered over the effects on final cut. Eventually, we found that these effects complemented our use of filming and decided to add in extra forms of transitions by using the filming. What we had done was select a small amount of a clip, (the eye of the artist) which we had enhanced by adding a cross dissolve, that created a transition with the small clip that we had placed between two separate films, that concluded in a really effective solution to create a flow throughout the scenes. nonetheless, we did also consist of some of the transitions alone with out the clip, this effect also seemed to be well executed on a whole. when it came to actual filters, we decided to shy away as it would take away the realistic essence from our music video, resorting to something fake that would overpower the serious narrative based upon death. However, we did want to include a filter of an old footage effect that would emphasize the artist and her non- earthly presence, this will be conveyed as she seems to interact with the camera, resulting in this effect. Even so, when looking through each filter effect on final cut, we did not find this effect, which was a shame as it would show our narrative through a whole new light. Despite this, we persevered and scoured the internet until we found this effect which we had downloaded. eventually, we resulted in this amazing effect, although, to enhance it, we decided to cut down on the saturation as it seemed to overpower the footage. in order to do this, we double clicked CGM aged film LE, where we given a filters list where we clicked upon color and edited the saturation, along with this we changed the general contrast as well as the gamma contrast which resulted in the effect upon our music video that allows the target audience to understand whenever they are in the presence of the artist. when it came to audio filters, we did consist of brief effects as we were limited when it came to a variety of filters. Nevertheless, we took advantage of this as we created a simple echo on adobe audio that added to this gothic atmosphere as it now sounds eerie. this is then complemented by the fading in and fading out of certain vocals that add a whisper element, making the composition sound spooky, this then results in parallel sound as the haunted ambience is in both the audio and visual aspects of the music video. this just demonstrates how we have managed to manipulate these limited resources in order to create a music video that is as close as professionalism as we can get.
13. However, there are certain elements that we have struggled with concerning lighting as we can not afford to gain professional equipment, although, we have managed to tackle this by using a stretch of foil that we shone light upon, creating a vast amount of light. We used these methods during our venture outside and have managed to sustain good lighting whilst manifesting the dark symbolism of the night sky, that portrays risk. to add to this, we then fought against the elements as we wanted rain that would suffice as tears upon the window, to reiterate this risk element provided by the outside world. Yet still, this didn’t go to plan and we resorted to snow that created a cold, spine chilling effect instead. We then took advantage of this scenery as it created better lighting out side that we used within our final scene. even though we were inexperienced when it came to final cut, we decided to use social networking sites to aid us during our learning curve. by resorting to these new media technologies, we gained a sense of professionalism, as without it we wouldn’t have been able to create the old footage effect as well as other elements within our music video. Yet still, the fact that we had the AS experience allowed us to develop the skills that we knew by creating a music magazine advertisement and a cd cover on In design and Photoshop which allowed us to convey some of the effects that we had learnt previously. the fact that we weren’t able to have the advanced technologies that producers use today just elaborates upon the lengths that we went to ensure that we could present a successful music video. As we had used stairs, floors and chairs to exhibit dominance, vunrebility and narrative. We are happy to say that we attempted to use the technologies that we were given to the best of our ability, taken into account that we never used this programmed before. this then leads to our use of composition skills, as we wanted the song to be sung once more in order to achieve good lip- syncing, this is why we relied on YouTube to ensure that the piano was played correctly and the harmonies were intact. We then focused upon the material that we recorded and how we could improve what we had presently got, by looking upon YouTube at real music videos, we were given inspiration to do better, not to imitate but face new outcomes that resorted in our music video that we have made. we then decided to use other technologies that allowed us to research and understand how we can create an individual stance upon present genres, allowing us to develop new and constructive outcomes of what is already present in today’s music industry. We knew that we wanted to take our previous knowledge and advance with it to create something different, despite our lack of experience, for this reason we did trials and made mistakes regarding which camera to use in view of quality, on the other hand, this gave us knowledge as to what we could make better in the future and what media technologies are better and more reliable. We then proceeded with this, allowing our lessons to take effect, in relation to which angles are better for composition, whilst using a variety that would make use of the narrative that we had displayed. however, if we had the ability to change the way in which we approached this task, i feel that we would have done more trials in the beginning to make sure that each scene within our music video had really good quality. In addition to this, i feel that we could have worked with animation to gain an insight to how it works and see whether it would complemented our work as we did dispute this, because we initially wanted the music video to have a serious outlook. If we were given more time to access this, we could have evaluated this and see if it would create a better music video on a whole. Although, when looking over this experience, we have both gained a considerable amount of knowledge in terms of technology and media, as we took on challenges with the lack of experience with certain software but we rose above it and created what many have said, a professional music video.