COMM 2F00 M6.2 Creative Assignment
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Rihanna is an international superstar singer and fashion icon from Barbados who is highly active across social media platforms. She has over 85 million Facebook likes, 34 million Twitter followers, and 11.8 million Instagram followers. Rihanna uses these platforms daily to promote her music, share aspects of her personal life, and engage with her large global fan base. She emphasizes posting meaningful, shareable content consistently to maintain strong connections with fans online and offline.
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M62 rihanna
Rihanna is a recording artist, actress and fashion designer from Barbados. She has released 8 studio albums between 2005-2012 and her music spans genres like R&B, pop, reggae and hip hop. She has a huge social media following of over 34 million on Twitter, 11 million on Instagram and 85 million Facebook likes. Rihanna actively engages with her fans through social media by posting pictures, music and statuses to promote her work and brand. She finds her target audience of young adults through an online presence across multiple platforms.
M62 rihanna
Rihanna is a recording artist, actress and fashion designer from Barbados. She has released 8 studio albums since 2005 and has found great success, with over 34 million Twitter followers and 11 million Instagram followers. Rihanna actively engages with her large fan base through social media like Twitter, Instagram, Facebook, YouTube and Myspace, where she posts pictures, videos and statuses about her music, tours and personal life. This consistent engagement helps promote her brand and new music releases to her massive global audience.
M6.2 Fandom and Audience Engagement
This presentation reflects upon talented musician Rihanna and her presence in the social media world today.
Website analysis
The document analyzes the websites of artists Lana Del Ray, Rihanna, and Banks. Lana Del Ray's website prominently features her latest music video and keeps her branding consistent with elements like roses and clouds. Rihanna's white background makes her stand out, and her site promotes her discography and magazine articles. Banks' site focuses on promoting her mysterious image through many photos and videos, with minimal text information. The document notes established artists like Lana and Rihanna provide more ways to engage with fans through social media and merchandise links, while newcomer Banks emphasizes her visual image through photos and performance videos.
Rihanna research
Rihanna has established a unique brand through her logo, stage name, website, and merchandise that promotes her as an edgy, independent artist. Her logo uses only the letter "R" to demonstrate her fame and recognizability. Her website and merchandise showcase her fashionable yet edgy style through minimalist designs and imagery. Articles about Rihanna focus mostly on her fashion and personal life, showing she has become a multi-talented celebrity beyond just music. Rihanna promotes herself as a brand representing a distinct urban and confident style.
Synergy of Rihanna
Rihanna is a R&B and pop artist signed to Def Jam Recordings, a subsidiary of Universal Music Group. She has released 7 albums and primarily targets girls aged 17-19, as well as Black and white audiences, with her music and fashion. Rihanna has become known as a fashion chameleon and is currently an ambassador for clothing store River Island and makeup brand M.A.C. She also has four fragrances and was listed by Forbes as the 13th most powerful celebrity.
Target audience analysis
Common visual motifs in hip hop include sportswear like hoodies and jeans as well as darker colors like black. In the 1980s-90s, brighter colors and African prints became popular. Red and black are enduringly associated with hip hop, with black representing power and red representing aggression. The target audience for hip hop fashion and culture includes urban youth aged 17-40 interested in hip hop music and lifestyle.
Richard dyer’s star theory
Richard Dyer's star theory proposes that pop stars are constructed by their managers to make money by representing real people and emotions. According to the theory, stars are manufactured to appeal to audiences through their music and personal lives so that fans will buy their records and merchandise. The document discusses how Rihanna's image and persona have been constructed over time through her changing style, relationships, and music to appeal to wider audiences and generate financial gain.
Recommended
M62 rihanna
Rihanna is a recording artist, actress and fashion designer from Barbados. She has released 8 studio albums between 2005-2012 and her music spans genres like R&B, pop, reggae and hip hop. She has a huge social media following of over 34 million on Twitter, 11 million on Instagram and 85 million Facebook likes. Rihanna actively engages with her fans through social media by posting pictures, music and statuses to promote her work and brand. She finds her target audience of young adults through an online presence across multiple platforms.
M62 rihanna
Rihanna is a recording artist, actress and fashion designer from Barbados. She has released 8 studio albums since 2005 and has found great success, with over 34 million Twitter followers and 11 million Instagram followers. Rihanna actively engages with her large fan base through social media like Twitter, Instagram, Facebook, YouTube and Myspace, where she posts pictures, videos and statuses about her music, tours and personal life. This consistent engagement helps promote her brand and new music releases to her massive global audience.
M6.2 Fandom and Audience Engagement
This presentation reflects upon talented musician Rihanna and her presence in the social media world today.
Website analysis
The document analyzes the websites of artists Lana Del Ray, Rihanna, and Banks. Lana Del Ray's website prominently features her latest music video and keeps her branding consistent with elements like roses and clouds. Rihanna's white background makes her stand out, and her site promotes her discography and magazine articles. Banks' site focuses on promoting her mysterious image through many photos and videos, with minimal text information. The document notes established artists like Lana and Rihanna provide more ways to engage with fans through social media and merchandise links, while newcomer Banks emphasizes her visual image through photos and performance videos.
Rihanna research
Rihanna has established a unique brand through her logo, stage name, website, and merchandise that promotes her as an edgy, independent artist. Her logo uses only the letter "R" to demonstrate her fame and recognizability. Her website and merchandise showcase her fashionable yet edgy style through minimalist designs and imagery. Articles about Rihanna focus mostly on her fashion and personal life, showing she has become a multi-talented celebrity beyond just music. Rihanna promotes herself as a brand representing a distinct urban and confident style.
Synergy of Rihanna
Rihanna is a R&B and pop artist signed to Def Jam Recordings, a subsidiary of Universal Music Group. She has released 7 albums and primarily targets girls aged 17-19, as well as Black and white audiences, with her music and fashion. Rihanna has become known as a fashion chameleon and is currently an ambassador for clothing store River Island and makeup brand M.A.C. She also has four fragrances and was listed by Forbes as the 13th most powerful celebrity.
Target audience analysis
Common visual motifs in hip hop include sportswear like hoodies and jeans as well as darker colors like black. In the 1980s-90s, brighter colors and African prints became popular. Red and black are enduringly associated with hip hop, with black representing power and red representing aggression. The target audience for hip hop fashion and culture includes urban youth aged 17-40 interested in hip hop music and lifestyle.
Richard dyer’s star theory
Richard Dyer's star theory proposes that pop stars are constructed by their managers to make money by representing real people and emotions. According to the theory, stars are manufactured to appeal to audiences through their music and personal lives so that fans will buy their records and merchandise. The document discusses how Rihanna's image and persona have been constructed over time through her changing style, relationships, and music to appeal to wider audiences and generate financial gain.
Genre history
The document outlines artists that the author would like to feature in their magazine. It discusses the genres and target audiences of artists like Rihanna, Beyonce, Iggy Azalea, Ciara, and Miley Cyrus. The genres covered include R&B, rap, pop, and hip hop. The target audiences range from ages 16-25, with some variations based on the content and style of the particular artist. Brief biographies are provided for some of the artists, noting their musical influences.
Atari Jones Influencer Proposal
Atari Jones is a 24-year-old rap artist and founder of the IndieStonerRap genre who is looking for brand partnerships. He has over 90,000 Instagram followers and 94,000 Twitter followers and his music videos have received over 50,000 views. As an established artist, Atari can promote brands through product placements in his songs and music videos. He is also available for live performances and events where he can further promote brands through on-stage visuals and shoutouts. The proposal outlines Atari's social media reach and engagement as well as pricing for different partnership packages involving promotion across his online and live platforms.
Task 6 choose a musical genre
The document discusses the contemporary R&B genre of music. It provides a brief history of how R&B evolved from earlier genres like rhythm and blues and disco to incorporate elements of hip hop, soul, funk, and electronic influences. The genre is characterized by polished production, drum machine-backed rhythms, occasional saxophone, and smooth vocals. Some notable artists mentioned are Rihanna, Drake, Beyoncé, Sean Paul, Eminem, Ne-Yo, Katy Perry and Lady Gaga. Images associated with these R&B artists are also referenced.
Final Music Genre Research
Indie music is a genre that describes independence from major commercial record labels and an autonomous approach to recording and publishing. It has a long history dating back to the post-war era in the US and UK. Independent labels strive for minimal influence on artists and focus more on music than wealth. Indie music encompasses various styles and sounds that operate outside of mainstream definitions.
Richard Robinson's EPK
Richard Robinson is a 22-year-old up-and-coming rapper, singer, and producer from Houston, Texas. He has been developing his unique sound for over 4 years. His recent 'Degenerate' mixtape has become the focus of his work and his fans' attention. Robinson first performed in October 2016 and has become passionate about live performances after receiving positive feedback from crowds at his shows. He draws influence from various genres of music from Eminem to Muddy Waters to Peggy Lee to Rush in creating his own style. Robinson writes, produces, and performs all of his music alone.
History of rap
Rap originated in West Africa where tribes would use spoken language over drum beats. It also developed in the Caribbean where stories were told with rhythm. Rap became popular in the US in the 1970s through street art in black neighborhoods. The 1980s brought influential rap groups like N.W.A. that discussed issues around police brutality and gang culture. The 1990s saw rap become one of the biggest genres due to artists like Jay-Z and Eminem who brought uniqueness and controversy that expanded rap's audience. Today, rap has become one of the most mainstream and diverse genres globally due to popular artists collaborating across genres.
Rihanna
Rihanna is a 25-year-old singer who struggles with substance abuse issues and frequently finds herself in trouble. Her lifestyle involving alcohol, drugs, and sexually explicit content has led many to criticize her as self-centered and compare her to the late Amy Winehouse. While her fans love her performances, an incident where she attacked a fan who grabbed her arm at a concert has caused some to feel her behavior has become outrageous.
Genre Research: R&B/Hip Hop
R&B originated in the 1940s as a genre of African American music that was characterized by jazz influences and a heavy beat. The term was created to replace offensive labels and was applied to popular music aimed at urban black audiences. Hip hop emerged in the 1970s in the Bronx and was pioneered by DJs who isolated drum breaks from funk and soul songs to play at block parties. It incorporated rapping, DJing, breakdancing, and graffiti art. Both R&B and hip hop have evolved over time but remain popular genres today, with contemporary R&B appealing to mainstream audiences and hip hop seeing a resurgence through artists who bring back lyrical content.
Star Theory - Rihanna
Richard Dyer's "Star Theory" argues that pop stars are constructed entities meant to generate financial gain for their managers. The document applies this theory to Rihanna, discussing how her image and persona have been shaped over time through her management, relationships, fashion, and lifestyle portrayed in media to appeal to wider audiences and transform her from a "pop performer" to a global "pop star" brand. Her changing appearances and increasingly explicit and rebellious persona were constructed to meet audience expectations and hegemonic ideals about femininity.
Music tribes BLOGGER
The document provides descriptions of various music genres including:
- Bangra, a dance music originating in Punjab that celebrates the harvest season.
- Hip hop, developing in the 1970s Bronx from elements like rapping, DJing, sampling, and beatboxing.
- Emo, originating from 1980s hardcore punk and incorporating melodic musicianship and confessional lyrics.
- Pop, rock, and R&B music, covering their origins and evolution over time.
- Additional genres discussed include grime, indie, gothic metal, gothic rock, and rock and roll. Each genre overview includes 1-2 defining characteristics and an example song.
Industry
Sparkz is an independent artist who connects directly with fans online to maintain creative control over his music. Remaining independent allows him to follow trends in hip hop where artists can achieve success through the internet without a major label. Sparkz would stay independent until collaborating with other underground artists or signing with a label, and sells his music online as it is cheaper for independents than working with stores and labels.
Presentation1 pac
Pac Div is a Southern California-based rap trio consisting of brothers Like and Mibbs and their friend BeYoung. They started rapping together in high school with an eleven-member crew that eventually shrank to the three core members. Pac Div is very active on social media, particularly Facebook and Twitter, where they interact frequently with over 25,000 followers to share music, photos, and information about upcoming albums and shows. While they don't have a dedicated website, fans discuss the group on forums. Pac Div has found success by producing quality hip hop that appeals to purists and addresses the struggles of growing up in LA.
Rihanna
Rihanna is a Barbadian singer born in 1988. She was signed at age 16 and her debut album sold over 2 million copies. Her music spans genres like R&B, reggae, pop, dancehall, hip-hop and dance-pop. Early music videos like "Pon de Replay" showed her youthful side with some exposed areas attracting male gazes. Recent videos mainly focus on her sex appeal, showing her naked or in minimal clothing to draw in male gazes, promoting violence in one video. She is often portrayed wearing revealing, tight outfits and doing dances seen as sexual to attract male attention through props like cigarettes and alcohol. Younger fans see this as a role model which could
R &B genre
R&B is a genre that combines elements of rhythm and blues, soul, funk, pop, hip hop, and dance. It originated after the decline of funk and disco in the 1980s. The term R&B was first used by Billboard magazine in the late 1940s to describe an African American urban sound that evolved from blues and jazz with an insistent beat. By the 1950s, R&B started to define the sound of rock and roll. Over the decades, R&B incorporated various other genres like soul music, disco, and funk. Today, R&B includes influences from New Jack Swing, hip hop, and neo soul.
R&b music
R&B music originated in the 1940s as a term to describe popular African American urban music known previously as "race music." R&B was coined to mean "rhythm and blues" and was sourced in the USA, becoming a recognizable genre that developed from the 1940s to today. Though still dominated by black artists, contemporary R&B utilizes a mixture of electric blues, gospel, and soul styles to create a distinctive sound different from original R&B. Popular contemporary R&B artists include Stevie Wonder, Rhianna, Whitney Houston, Beyoncé, Michael Jackson, Drake, and Mariah Carey.
My genre
The genre of R&B emerged in the 1920s-1930s from jazz and blues music performed by African American musicians in cities across the US. In the 1940s, RCA Victor marketed the genre as "Blues and Rhythm" and the term "Rhythm and Blues" was adopted in 1949. In the 1950s, R&B music gained popularity among white teenagers but remained primarily an African American genre. Major R&B labels like Motown and Atlantic emerged in the late 1950s-1960s. By the 1970s, R&B encompassed soul, funk, and disco styles. Contemporary R&B became popular in the 1980s but declined in the 2000s due to the rise of hip hop
Research in genre (R&B)
R&B is a music genre that combines elements of rhythm and blues, soul, funk, hip-hop and dance. It originated after the decline of funk and disco in the 1980s and is characterized by polished production, drum machine backing, and smooth vocals. Some of the best-selling R&B artists of all time include Whitney Houston, Janet Jackson, Mariah Carey and Michael Jackson. Today, many R&B artists blend the genre with pop styles to create a more international sound.
Media genre reseach final
The document discusses hip hop and R&B music genres. It explains that the author has chosen to research these genres as they are popular among teenagers and young adults. The author listens to these genres and is interested in learning more about their history. The research will focus on hip hop and include some R&B elements to create a music magazine. Social media plays an important role in how hip hop artists promote their music and interact with fans. Television shows also help promote hip hop artists and culture.
R&B powerpoint
The document discusses researching the contemporary R&B genre. It describes contemporary R&B as a music genre that blends elements of rhythm and blues, pop, soul, funk, and hip hop. The author chose this genre because it appeals to a wide audience. Stylistic representations commonly shown in contemporary R&B images include expensive clothing, tattoos, staged poses emphasizing the body, and locations in Los Angeles and New York. The genre also carries expectations of topics like city life, gold diggers, and explicit content. To represent the genre in a class project, the author plans to photograph student models in town and design magazine pages using appropriate stylistic elements.
Star construction asap rocky Luke o'donnell
A$AP Rocky is known for pioneering the "Street Goth" fashion style using dark, minimalist clothing made from premium materials like leather. He brings high-end designers like Rick Owens and Raf Simons to the mainstream by wearing their clothes and sitting in the front row at fashion weeks. Rocky hails from Harlem, New York and often films his early music videos in the city's blocks and rooftops, though as his career progressed the videos were shot in expensive studio sets or foreign locations. As a hip hop superstar, Rocky frequently draws media attention both for controversies like fights and relationships, as well as for dissing streetwear labels whose clothing he had previously endorsed using his influential opinions on trends.
2 +1layout music video analysis
The music video for Rihanna's song "Rude Boy" relies heavily on green screen effects and features Rihanna dancing in front of colorful, edited backgrounds. It draws artistic inspiration from Andy Warhol, Keith Haring, and Jean-Michel Basquiat. The video for Katy Perry's "E.T." features Perry and Kanye West singing and dancing in a futuristic space setting, with costumes and props that establish the year is beyond 2030 on Earth. Both videos effectively blend dance performances with artistic visual styles.
Rihanna Video Analysis
This document provides an analysis of Rihanna's music video for "What's My Name" featuring Drake. It summarizes the genre as R&B/hip-hop, and describes the narrative of Rihanna and Drake meeting in a supermarket and living happily together in an apartment. The intended target audiences are described as teenage/young adult females attracted to Drake, and males attracted to Rihanna's provocative dancing. Elements like camera angles, lighting, costumes, and symbolism are analyzed in the context of the relationship portrayed in the video and its representation of modern women.
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Genre history
The document outlines artists that the author would like to feature in their magazine. It discusses the genres and target audiences of artists like Rihanna, Beyonce, Iggy Azalea, Ciara, and Miley Cyrus. The genres covered include R&B, rap, pop, and hip hop. The target audiences range from ages 16-25, with some variations based on the content and style of the particular artist. Brief biographies are provided for some of the artists, noting their musical influences.
Atari Jones Influencer Proposal
Atari Jones is a 24-year-old rap artist and founder of the IndieStonerRap genre who is looking for brand partnerships. He has over 90,000 Instagram followers and 94,000 Twitter followers and his music videos have received over 50,000 views. As an established artist, Atari can promote brands through product placements in his songs and music videos. He is also available for live performances and events where he can further promote brands through on-stage visuals and shoutouts. The proposal outlines Atari's social media reach and engagement as well as pricing for different partnership packages involving promotion across his online and live platforms.
Task 6 choose a musical genre
The document discusses the contemporary R&B genre of music. It provides a brief history of how R&B evolved from earlier genres like rhythm and blues and disco to incorporate elements of hip hop, soul, funk, and electronic influences. The genre is characterized by polished production, drum machine-backed rhythms, occasional saxophone, and smooth vocals. Some notable artists mentioned are Rihanna, Drake, Beyoncé, Sean Paul, Eminem, Ne-Yo, Katy Perry and Lady Gaga. Images associated with these R&B artists are also referenced.
Final Music Genre Research
Indie music is a genre that describes independence from major commercial record labels and an autonomous approach to recording and publishing. It has a long history dating back to the post-war era in the US and UK. Independent labels strive for minimal influence on artists and focus more on music than wealth. Indie music encompasses various styles and sounds that operate outside of mainstream definitions.
Richard Robinson's EPK
Richard Robinson is a 22-year-old up-and-coming rapper, singer, and producer from Houston, Texas. He has been developing his unique sound for over 4 years. His recent 'Degenerate' mixtape has become the focus of his work and his fans' attention. Robinson first performed in October 2016 and has become passionate about live performances after receiving positive feedback from crowds at his shows. He draws influence from various genres of music from Eminem to Muddy Waters to Peggy Lee to Rush in creating his own style. Robinson writes, produces, and performs all of his music alone.
History of rap
Rap originated in West Africa where tribes would use spoken language over drum beats. It also developed in the Caribbean where stories were told with rhythm. Rap became popular in the US in the 1970s through street art in black neighborhoods. The 1980s brought influential rap groups like N.W.A. that discussed issues around police brutality and gang culture. The 1990s saw rap become one of the biggest genres due to artists like Jay-Z and Eminem who brought uniqueness and controversy that expanded rap's audience. Today, rap has become one of the most mainstream and diverse genres globally due to popular artists collaborating across genres.
Rihanna
Rihanna is a 25-year-old singer who struggles with substance abuse issues and frequently finds herself in trouble. Her lifestyle involving alcohol, drugs, and sexually explicit content has led many to criticize her as self-centered and compare her to the late Amy Winehouse. While her fans love her performances, an incident where she attacked a fan who grabbed her arm at a concert has caused some to feel her behavior has become outrageous.
Genre Research: R&B/Hip Hop
R&B originated in the 1940s as a genre of African American music that was characterized by jazz influences and a heavy beat. The term was created to replace offensive labels and was applied to popular music aimed at urban black audiences. Hip hop emerged in the 1970s in the Bronx and was pioneered by DJs who isolated drum breaks from funk and soul songs to play at block parties. It incorporated rapping, DJing, breakdancing, and graffiti art. Both R&B and hip hop have evolved over time but remain popular genres today, with contemporary R&B appealing to mainstream audiences and hip hop seeing a resurgence through artists who bring back lyrical content.
Star Theory - Rihanna
Richard Dyer's "Star Theory" argues that pop stars are constructed entities meant to generate financial gain for their managers. The document applies this theory to Rihanna, discussing how her image and persona have been shaped over time through her management, relationships, fashion, and lifestyle portrayed in media to appeal to wider audiences and transform her from a "pop performer" to a global "pop star" brand. Her changing appearances and increasingly explicit and rebellious persona were constructed to meet audience expectations and hegemonic ideals about femininity.
Music tribes BLOGGER
The document provides descriptions of various music genres including:
- Bangra, a dance music originating in Punjab that celebrates the harvest season.
- Hip hop, developing in the 1970s Bronx from elements like rapping, DJing, sampling, and beatboxing.
- Emo, originating from 1980s hardcore punk and incorporating melodic musicianship and confessional lyrics.
- Pop, rock, and R&B music, covering their origins and evolution over time.
- Additional genres discussed include grime, indie, gothic metal, gothic rock, and rock and roll. Each genre overview includes 1-2 defining characteristics and an example song.
Industry
Sparkz is an independent artist who connects directly with fans online to maintain creative control over his music. Remaining independent allows him to follow trends in hip hop where artists can achieve success through the internet without a major label. Sparkz would stay independent until collaborating with other underground artists or signing with a label, and sells his music online as it is cheaper for independents than working with stores and labels.
Presentation1 pac
Pac Div is a Southern California-based rap trio consisting of brothers Like and Mibbs and their friend BeYoung. They started rapping together in high school with an eleven-member crew that eventually shrank to the three core members. Pac Div is very active on social media, particularly Facebook and Twitter, where they interact frequently with over 25,000 followers to share music, photos, and information about upcoming albums and shows. While they don't have a dedicated website, fans discuss the group on forums. Pac Div has found success by producing quality hip hop that appeals to purists and addresses the struggles of growing up in LA.
Rihanna
Rihanna is a Barbadian singer born in 1988. She was signed at age 16 and her debut album sold over 2 million copies. Her music spans genres like R&B, reggae, pop, dancehall, hip-hop and dance-pop. Early music videos like "Pon de Replay" showed her youthful side with some exposed areas attracting male gazes. Recent videos mainly focus on her sex appeal, showing her naked or in minimal clothing to draw in male gazes, promoting violence in one video. She is often portrayed wearing revealing, tight outfits and doing dances seen as sexual to attract male attention through props like cigarettes and alcohol. Younger fans see this as a role model which could
R &B genre
R&B is a genre that combines elements of rhythm and blues, soul, funk, pop, hip hop, and dance. It originated after the decline of funk and disco in the 1980s. The term R&B was first used by Billboard magazine in the late 1940s to describe an African American urban sound that evolved from blues and jazz with an insistent beat. By the 1950s, R&B started to define the sound of rock and roll. Over the decades, R&B incorporated various other genres like soul music, disco, and funk. Today, R&B includes influences from New Jack Swing, hip hop, and neo soul.
R&b music
R&B music originated in the 1940s as a term to describe popular African American urban music known previously as "race music." R&B was coined to mean "rhythm and blues" and was sourced in the USA, becoming a recognizable genre that developed from the 1940s to today. Though still dominated by black artists, contemporary R&B utilizes a mixture of electric blues, gospel, and soul styles to create a distinctive sound different from original R&B. Popular contemporary R&B artists include Stevie Wonder, Rhianna, Whitney Houston, Beyoncé, Michael Jackson, Drake, and Mariah Carey.
My genre
The genre of R&B emerged in the 1920s-1930s from jazz and blues music performed by African American musicians in cities across the US. In the 1940s, RCA Victor marketed the genre as "Blues and Rhythm" and the term "Rhythm and Blues" was adopted in 1949. In the 1950s, R&B music gained popularity among white teenagers but remained primarily an African American genre. Major R&B labels like Motown and Atlantic emerged in the late 1950s-1960s. By the 1970s, R&B encompassed soul, funk, and disco styles. Contemporary R&B became popular in the 1980s but declined in the 2000s due to the rise of hip hop
Research in genre (R&B)
R&B is a music genre that combines elements of rhythm and blues, soul, funk, hip-hop and dance. It originated after the decline of funk and disco in the 1980s and is characterized by polished production, drum machine backing, and smooth vocals. Some of the best-selling R&B artists of all time include Whitney Houston, Janet Jackson, Mariah Carey and Michael Jackson. Today, many R&B artists blend the genre with pop styles to create a more international sound.
Media genre reseach final
The document discusses hip hop and R&B music genres. It explains that the author has chosen to research these genres as they are popular among teenagers and young adults. The author listens to these genres and is interested in learning more about their history. The research will focus on hip hop and include some R&B elements to create a music magazine. Social media plays an important role in how hip hop artists promote their music and interact with fans. Television shows also help promote hip hop artists and culture.
R&B powerpoint
The document discusses researching the contemporary R&B genre. It describes contemporary R&B as a music genre that blends elements of rhythm and blues, pop, soul, funk, and hip hop. The author chose this genre because it appeals to a wide audience. Stylistic representations commonly shown in contemporary R&B images include expensive clothing, tattoos, staged poses emphasizing the body, and locations in Los Angeles and New York. The genre also carries expectations of topics like city life, gold diggers, and explicit content. To represent the genre in a class project, the author plans to photograph student models in town and design magazine pages using appropriate stylistic elements.
Star construction asap rocky Luke o'donnell
A$AP Rocky is known for pioneering the "Street Goth" fashion style using dark, minimalist clothing made from premium materials like leather. He brings high-end designers like Rick Owens and Raf Simons to the mainstream by wearing their clothes and sitting in the front row at fashion weeks. Rocky hails from Harlem, New York and often films his early music videos in the city's blocks and rooftops, though as his career progressed the videos were shot in expensive studio sets or foreign locations. As a hip hop superstar, Rocky frequently draws media attention both for controversies like fights and relationships, as well as for dissing streetwear labels whose clothing he had previously endorsed using his influential opinions on trends.
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Viewers also liked
2 +1layout music video analysis
The music video for Rihanna's song "Rude Boy" relies heavily on green screen effects and features Rihanna dancing in front of colorful, edited backgrounds. It draws artistic inspiration from Andy Warhol, Keith Haring, and Jean-Michel Basquiat. The video for Katy Perry's "E.T." features Perry and Kanye West singing and dancing in a futuristic space setting, with costumes and props that establish the year is beyond 2030 on Earth. Both videos effectively blend dance performances with artistic visual styles.
Rihanna Video Analysis
This document provides an analysis of Rihanna's music video for "What's My Name" featuring Drake. It summarizes the genre as R&B/hip-hop, and describes the narrative of Rihanna and Drake meeting in a supermarket and living happily together in an apartment. The intended target audiences are described as teenage/young adult females attracted to Drake, and males attracted to Rihanna's provocative dancing. Elements like camera angles, lighting, costumes, and symbolism are analyzed in the context of the relationship portrayed in the video and its representation of modern women.
Rihanna presentation
- Rihanna rose to fame in 2005 with her debut single "Pon de Replay" and transitioned to a "good girl gone bad" image with her 2007 album featuring the hit single "Umbrella".
- "Umbrella" was a major commercial success worldwide and received critical acclaim, helping cement Rihanna as a successful solo artist in genres like R&B and hip hop.
- Through elements like editing, camera work, mise-en-scene, and performance, the music video for "Umbrella" portrayed Rihanna as a powerful, independent woman and helped broaden her appeal to different audiences.
Feminism
The document discusses feminism in media from several perspectives. It outlines how early feminist theory viewed media as patriarchal and aimed at disempowering women. It then provides context on the origins of feminism and the women's liberation movement of the 1970s. Finally, it summarizes Laura Mulvey's theory of the male gaze, which argues that cinema audiences view films voyeuristically and fetishistically in a way that objectifies and reduces female characters.
Feminism Theory
The document discusses the history and key concepts of feminism from the 19th century to present day. It covers the three waves of feminism, fighting for women's political, social, and economic rights. It also examines ongoing debates around representations of women in media and their impact, including the objectification of women's bodies and the pressure to conform to narrow beauty ideals. Critics argue this influences women's self-image and reinforces gender inequality, while others believe audiences are more active and resistant to media effects.
Feminism
Feminism is a collection of movements and ideologies aimed at defining and establishing equal political, economic, and social rights for women. It has occurred in three waves, focusing on women's suffrage, gender equality, and continued issues of oppression, respectively. Feminism explores the interconnected nature of concepts like patriarchy, sexism, and women's status globally that contribute to women's inequality. It aims to challenge these systems through perspectives like liberal, radical, socialist, and postcolonial feminism.
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Rihanna research
Rihanna has crafted an image as an edgy and independent artist through her logo, stage name, website, merchandise, and social media presence. Her logo uses a simple metal "R" that demonstrates her fame and recognizability. On her website and merchandise, she promotes herself as a brand beyond just music through links to her fragrances and clothing lines. Across all of her online and promotional platforms, Rihanna maintains a consistent style that is edgy, urban, and matches her own unique personal style.
Rihanna - social media
Rihanna is a Barbadian singer, songwriter, actress and fashion designer who is known for her unique style and personal social media presence. She has released 7 studio albums and is rumored to be working on her 8th. Rihanna connects with her large, global fan base known as "The Navy" through social media where she shares genuine, unfiltered insights into her life, career and relationships. Her openness on sites like Instagram and Twitter has helped cultivate an intimate bond with her fans and establish Rihanna as a fascinating celebrity to follow.
Audience Demographics - Rihanna
Rihanna has an enormous audience reach according to Next Big Sound, with over 27,000 new Twitter followers per day. However, her metrics have slowed by 19.2% over the last seven days. She engages moderately with her fans and needs to increase engagement. Rihanna is most popular on YouTube with over 9 billion video views, and she should continue releasing new videos to keep fans engaged. Her top countries are Brazil, the US, and France, so she should consider incorporating elements of their cultures into her content.
Marketuing ellie]
Marketing involves promoting and selling products through activities like market research and advertising. In the music industry, marketing helps artists build fan bases who will purchase their music, tickets, and merchandise. Social media enables users to share and engage with content online and has become a popular way for celebrities like Rihanna to promote their music and interact with fans on sites like Twitter, Facebook, Instagram, and YouTube. Other promotional methods for musicians include getting their music videos aired on television channels, gaining radio play to reach broad audiences, and securing coverage in newspapers and magazines which can comment on their music and personal lives.
Star construction
Record companies and music stars spend time and money crafting their public image through promotional materials like videos, album covers, posters, magazine articles, publicity events, and TV appearances in order to attract fans. Rihanna has crafted a unique style that mixes prints, colors, and textures in her clothing choices. While she is a wealthy celebrity, she is known for mixing high fashion pieces with more affordable everyday clothing, such as a $49 sweater dress from H&M, showing she is mindful of costs despite her fame.
Analysis of website
Rihanna's website promotes her new album "ANTI" and provides navigation to different sections about her music, photos, videos, online store, tour schedule, autobiography, social media, and newsletter signup. The site allows fans to view Rihanna's discography and albums, listen to songs, watch music videos, purchase music and fragrances, and stay up to date on her activities and releases. Navigation is provided through a left sidebar and the site aims to keep viewers informed about Rihanna's career achievements, media presence, and upcoming projects.
Star Image
Richard Dyer's theory analyzes pop artists as media texts and distinguishes between performers and pop stars known for their personal lives. The document uses Rihanna as an example of a pop star. According to Dyer's theory, clever management is key to becoming a pop star by generating publicity through scandals. Pop stars are constructed personas similar to films, though based on real people. Audiences only see curated versions of artists' lives. The music industry shapes artists to meet audience demands. Pop stars promote cultural values and ideologies to interest audiences. Rihanna exemplifies this as a influential female artist who connects with fans on social media and sets trends through her public image.
Music video purposes_work_sheet-rihanna
This document analyzes how Rihanna promotes herself and benefits from various media outlets. It discusses how she uses magazine covers, merchandise, websites, social media, music videos and awards shows to promote her brand and music to a wide audience. These promotional strategies help extend her income sources and outlets. Her record label also benefits as increased views and fans lead to higher profits. Synergy is created through Rihanna using multiple platforms like YouTube, Twitter and her website to promote each other and drive more traffic and views back to her music.
Analysing rihanna website
The Rihanna website homepage uses a slideshow to promote her new album, tour, and merchandise. The slides automatically change between photos of Rihanna and advertisements. This is designed to excite fans and drive them to purchase tickets or items. The color scheme matches her album, using black, white, and her red hair as a theme. The navigation menu at top allows fans to access news, live shows, music, videos, press, and shop sections to stay updated on Rihanna's career and purchases her products. The constantly changing images on the homepage mimic Rihanna's unpredictable style and keep fans engaged with new information.
Conventions of a website
The document discusses conventions of artist/band websites. It provides examples of websites for Rihanna, Chase & Status, and MAX Schneider. The key purposes of artist websites are to promote the artist, allow fan interaction, provide information on upcoming shows/releases, and sell merchandise/tickets. Rihanna's site uses photos as links to different sections, while Chase & Status has text links at the top and MAX splits his acting and music careers between two sites. All sites provide social media links and ways for fans to stay updated.
Hip hop
Hip hop music originated in the Bronx in the 1970s and has since evolved into a global genre. It is characterized by rappers telling stories over beats. The beat is a key part of hip hop that influences whether a song is considered good or not. Hip hop music has inspired various regional styles worldwide and continues to influence youth culture and pop music trends despite some criticisms of explicit content.
Minneapolis hip hop and social media
Rhymesayers was founded in 1995 in Minneapolis and has since grown to include record stores and music festivals while promoting independent hip hop artists. They maintain a strong online presence through daily posts on social media platforms like Facebook, Twitter, YouTube, and Myspace to interact with fans and promote upcoming releases, shows and artists. Although Myspace is less used now, Rhymesayers continues posting there for loyal fans. Their social media presence has helped make their Soundset festival the third largest annual hip-hop festival in the US.
Rhcp
The Red Hot Chili Peppers have been actively engaging with fans through social media for many years. They maintain official band accounts on multiple major platforms that are regularly updated by both the band members themselves and their team. Individual members like Flea and Chad also have personal accounts where they interact directly with fans. This genuine engagement, including thanking fans and discussing personal interests, has helped the band sustain popularity across generations and maintain strong connections with their audience.
Starimage
Rihanna's values and beliefs are reflected through her music and image. She presents herself as daring and not afraid to challenge social norms regarding sexuality and gender. Her image has transformed over her career from innocent to highly sexualized. She believes in living freely and rebelling against expectations. Some criticize her sexualized content as promoting the objectification of women. Rihanna sees herself as an artist who lives authentically without worrying about controversy or response.
Dyers theory
Richard Dyer developed the Star Theory to analyze how pop stars are constructed images rather than real people. Pop stars have carefully crafted personas designed to attract audiences and generate revenue. Rihanna exemplifies this as her persona evolved from "good girl" to "bad girl" through her explicit music videos and relationships. She attracts large audiences by collaborating with other stars and changing her image to keep fans engaged. Pop stars like Rihanna are manufactured by record labels to create trends that maximize profits from music, concerts, and merchandise.
Music video purposes_work_sheet
The document discusses the purposes and benefits of music videos for artists and their target audiences. It provides examples from Rihanna's album "Unapologetic" and music videos. Music videos primarily serve a promotional purpose by advertising the artist to a wider audience to create more fans and generate revenue through music sales. They also benefit record labels. Rihanna uses additional strategies like touring, social media, websites, clothing lines, and fragrances to further promote her music and extend her income sources. Partnering with other industries through movies, advertisements, and fragrances creates synergies that benefit both the artist and their partners.
Target audience research
The document summarizes secondary research conducted to identify the target audience for a pop music video. It finds that the target demographic is primarily teenage females. Research from sources like YouTube, social media, and industry websites showed that most popular pop artists have a large mainstream female fan base between ages 13-34. While pop as a genre attracts both genders, female fans engage more with pop music and their favorite artists align with those mentioned in the document.
Drake
Drake is a 27-year-old rapper from Toronto, Canada who first gained fame through his role on the television show Degrassi: The Next Generation. He began his music career in 2009 after collaborating with Lil Wayne, signing with his label Young Money Entertainment. Since then, Drake has released four successful albums and become one of the best-selling music artists worldwide through his ability to produce popular lyrics that connect with fans. He actively engages with his large social media following to promote his music and events, as well as show support for causes and people important to him.
Rihanna
Rihanna is a Barbadian singer born in 1988. She was signed at age 16 and her debut album sold over 2 million copies. Her music spans genres like R&B, reggae, pop, dancehall, hip-hop and dance-pop. Early music videos like "Pon de Replay" showed her youthful side with some exposed areas attracting male attention. Recent videos feature more revealing outfits and nudity intended to draw the male gaze through sexuality rather than music. Younger fans may see her oversexualized image as a role model, though she is also seen as strong for speaking out about an abusive relationship.
Target audience research
The document summarizes secondary research conducted to identify the target audience for a pop music video. It finds that the genre of pop is mainstream, appealing to both male and female teenagers and young adults. Research of popular artists on YouTube, social media platforms, music charts, and TV shows demonstrated that pop has a wide reach across demographics but particularly attracts female teenage fans. Research on websites profiling music tastes by age and gender showed that pop appeals most strongly to teenage girls, which the document establishes as the target demographic.
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- 1. RIHANNA COMM 2F00 M6.2 JAMIE WORBOYS
- 2. Who’s Rihanna? Robin Rihanna Fenty (AKA Rihanna) is a young 25 year old female (Hip-hop/ R&B/ Reggae) artist originally from St. Michael, Barbados. She is an international superstar that is not only involved in the music industry but the fashion industry as well.
- 3. What else? While being signed to Def Jam Records, she has released more than 8 albums since 2006 and has been featured in several more popular songs. She now resides in L.A. and is the only female artist and youngest soloist (within the past decade) to chart 10 #1’s on the Hot 100.
- 4. Her online presence … Rihanna uses the ubiquitous social media websites and advancement of technology to her advantage as she is an active user in many online communities. Her presence in the online world reflects how she efficiently uses technology to share her thoughts, promote her work, and connect with fans. She is effortlessly using technology as daily marketing and public relation tools. These online platforms build stronger fan communities by minimizing the distance between Rihanna, her fans, and others. Rihanna uses several online spaces including: her official website, Facebook, Twitter, Instagram, MySpace, and more.
- 5. www.rihannanow.com offers visitors a unique layout that is visually appealing primarily follows her other social media and online spaces updated frequently (but her biography only goes until 2011) Includes links to: tour dates, lyrics, press
- 6. Facebook updated frequently but not personally managed by Rihanna herself over 85 million likes Includes links to: upcoming events, music videos via Vevo.com, albums via iTunes.com
- 7. Twitter: @Rihanna 34 million followers 8000+ tweets retweets fan pages, other artists, and fans
- 8. Instagram: @badgalriri I’d like to note this is the only social media platform I personally follow her from 11.8 million followers actively posts several pics (2000+)
- 9. MySpace Lyrics AZ Lyrics Metro Lyrics Lyrics Mode Merchandise Official: www.bravadousa.com www.rihanna.fanfire.com Unofficial: Several websites … Rihanna even sued one of them. Check it out here.
- 10. Ways to Listen Online www.itunes.com www.youtube.com www.last.fm www.jango.com www.grooveshark.com www.8track.com www.musicmp3.ru www.soundcloud.com
- 11. Fan Communities Online The online communities that exist around Rihanna are extensive as she has blown up into an international star. Her fans are dedicated, loyal audiences that admire her active use of social media platforms and online spaces. These digital services effortlessly connect Rihanna to her fans in a more personal way than ever before. Platforms such as Twitter, Instagram, and Facebook provide mainstream artists like Rihanna the opportunity to reach their entire fan base on a global scale. These online communities, especially Twitter and Instagram, are maintained daily as Rihanna is known for her extensive and unique use of these platforms.
- 12. 5 Social Media Tips 1. FIND YOUR AUDIENCE 2. POST MEANINGFUL, SHARABLE CONTENT 3. ENGAGE CURRENT FANS 4. CONTINUE THE SOCIAL PUSH IRL 5. POST CONSISTENTLY
- 13. Find your Audience Rihanna has clearly found her unique audience that is passionate about her work as she has acquired millions of followers on different social media websites.
- 14. Post Meaningful, Sharable Content Although Rihanna uses social media to promote herself and her music career, she also mentions and shows support for other artists (and sponsors). She retweets fans, tags people, and reposts pictures that rapidly spread across online communities and fan bases.
- 15. Engage your Current Fans Rihanna engages her passionate fans by using various platforms as creative marketing and public relation tools. She provides fans with the latest updates, opinions, and fashion through these platforms in an appealing way. Although she is an active social media user, she does not interact with her fans as much as other artists do … For example, she doesn’t usually comment back on her statuses, updates, or pictures.
- 16. Continue the Social Push IRL Rihanna converges both the online communities and physical spaces in an effective way. She tends to post pictures or tweets about the show she is performing live. She provides followers with sneak peeks of her outfits, videos, and concert listings. She illustrates a desire for personal connection with her fans as she encourages them to tweet, post pictures, and update statuses from the live venues she performs at.
- 17. Post Consistently Rihanna is a social media icon that is followed by millions of people. She posts unique, raw, and sometimes controversial content onto the internet several times daily. She shows consistency and frequency with her social media updates and online presence. The information that tends to be updated include tour dates, music videos, new projects, collaborations, etc.