Rihanna is an international superstar singer and fashion icon from Barbados who is highly active across social media platforms. She has over 85 million Facebook likes, 34 million Twitter followers, and 11.8 million Instagram followers. Rihanna uses these platforms daily to promote her music, share aspects of her personal life, and engage with her large global fan base. She emphasizes posting meaningful, shareable content consistently to maintain strong connections with fans online and offline.

1. RIHANNA
COMM 2F00 M6.2
JAMIE WORBOYS

2. Who’s Rihanna?
Robin Rihanna Fenty (AKA
Rihanna) is a young 25 year
old female (Hip-hop/ R&B/
Reggae) artist originally from
St. Michael, Barbados.
She is an international
superstar that is not only
involved in the music industry
but the fashion industry as
well.

3. What else?
While being signed to Def
Jam Records, she has
released more than 8 albums
since 2006 and has been
featured in several more
popular songs.
She now resides in L.A. and is
the only female artist and
youngest soloist (within the
past decade) to chart 10 #1’s
on the Hot 100.

4. Her online presence …
Rihanna uses the ubiquitous social media websites and
advancement of technology to her advantage as she is an
active user in many online communities. Her presence in the
online world reflects how she efficiently uses technology to
share her thoughts, promote her work, and connect with fans.
She is effortlessly using technology as daily marketing and
public relation tools. These online platforms build stronger fan
communities by minimizing the distance between Rihanna, her
fans, and others. Rihanna uses several online spaces
including: her official website, Facebook, Twitter, Instagram,
MySpace, and more.

5. www.rihannanow.com
 offers visitors a unique layout that is visually appealing
 primarily follows her other social media and online spaces
 updated frequently (but her biography only goes until 2011)
 Includes links to: tour dates, lyrics, press

6. Facebook
 updated frequently but not personally managed by Rihanna
herself
 over 85 million likes
 Includes links to: upcoming events, music videos via
Vevo.com, albums via iTunes.com

7. Twitter: @Rihanna
 34 million followers
 8000+ tweets
 retweets fan pages, other
artists, and fans

8. Instagram: @badgalriri
 I’d like to note this is the only
social media platform I
personally follow her from
 11.8 million followers
 actively posts several pics
(2000+)

9. MySpace
Lyrics
AZ Lyrics
Metro Lyrics
Lyrics Mode
Merchandise
Official: www.bravadousa.com
www.rihanna.fanfire.com
Unofficial: Several websites …
Rihanna even sued one of them.
Check it out here.

10. Ways to Listen Online
www.itunes.com
www.youtube.com
www.last.fm
www.jango.com
www.grooveshark.com
www.8track.com
www.musicmp3.ru
www.soundcloud.com

11. Fan Communities Online
The online communities that exist around Rihanna are
extensive as she has blown up into an international star. Her
fans are dedicated, loyal audiences that admire her active use
of social media platforms and online spaces.
These digital services effortlessly connect Rihanna to her fans
in a more personal way than ever before. Platforms such as
Twitter, Instagram, and Facebook provide mainstream artists
like Rihanna the opportunity to reach their entire fan base on a
global scale.
These online communities, especially Twitter and
Instagram, are maintained daily as Rihanna is known for her
extensive and unique use of these platforms.

12. 5 Social Media Tips
1. FIND YOUR AUDIENCE
2. POST MEANINGFUL, SHARABLE
CONTENT
3. ENGAGE CURRENT FANS
4. CONTINUE THE SOCIAL PUSH IRL
5. POST CONSISTENTLY

13. Find your Audience
Rihanna has clearly found her unique audience that is
passionate about her work as she has acquired millions of
followers on different social media websites.

14. Post Meaningful, Sharable Content
Although Rihanna uses social
media to promote herself and her
music career, she also mentions
and shows support for other artists
(and sponsors).
She retweets fans, tags
people, and reposts pictures that
rapidly spread across online
communities and fan bases.

15. Engage your Current Fans
Rihanna engages her passionate fans by using
various platforms as creative marketing and
public relation tools.
She provides fans with the latest
updates, opinions, and fashion through these
platforms in an appealing way.
Although she is an active social media
user, she does not interact with her fans as
much as other artists do … For example, she
doesn’t usually comment back on her
statuses, updates, or pictures.

16. Continue the Social Push IRL
Rihanna converges both the online communities and physical
spaces in an effective way.
She tends to post pictures or tweets about the show she is
performing live. She provides followers with sneak peeks of
her outfits, videos, and concert listings. She illustrates a desire
for personal connection with her fans as she encourages them
to tweet, post pictures, and update statuses from the live
venues she performs at.

17. Post Consistently
Rihanna is a social media icon
that is followed by millions of
people. She posts unique, raw,
and sometimes controversial
content onto the internet several
times daily.
She shows consistency and
frequency with her social media
updates and online presence.
The information that tends to be
updated include tour dates,
music videos, new projects,
collaborations, etc.