2. 1.How do you
become a popstar
• Rihanna is under management
from Roc Nation which was
founded by rapper Jay-Z.
• She is frequently in the news for a
variety of different reasons mostly
negative. For example her
reconciliation with famous
boyfriend Chris Brown.
• Rihanna always attends the
biggest parties, premiers and
never fails to attend televised
award shows.
3. 2.
• Many successful stars have a
UPS (unique selling point) thus
giving them mass appeal. An
example of this is Madonna’s
iconic cone bra. Rihanna is seen
as unique compared to other stars
as she is from Barbados. This
makes the audience view her as
exotic and different to the regular
typical all-American stars that are
usually out there. Also Rihanna’s
hair is always changing, whether
good or bad it never fails in
making new trends.
2.Star
Construction
4. 3.Industry and Audience
• As trends changed throughout the
years so did Rihanna, her music is
constantly evolving to suit her
audiences needs. Also her whole
image changes for example as years
have gone by she dresses more
provocatively and releases raunchier
music. This is because she is seen as
a sex symbol so her image has
adapted around that.
5. 4.Ideology and Culture
• Similar to other stars Rihanna is seen as a fashion icon to many
people e.g. her ever-changing hair creates new trends. Many of her
fans would then get similar hair cuts so that they would look like
their idol.
• In comparison to other stars Rihanna is also connected to popular
social media sites such as Twitter, Facebook, Instagram etc. On
these sites she is able to connect with her fans on a personal level
and promote herself. Additionally on these sites stars usually try
create awareness to issues in the world. For example Rihanna
promotes help for victims of domestic abuse.
6. 5.Character and Personality
• Rihanna conforms to the
stereotypical look that women are
envision to have. This is because
she is thin, and beautiful yet also
curvy. Furthermore she is very
extrovert in interviews, TV
appearances etc. Therefore
making her easily likeable to the
audience. The record company
know that Rihanna’s character,
personality and looks sells, this is
why they then exploit it i.e. making
her dress provocatively, pulling
controversial stunts. By doing this
Rihanna is made desirable to the
audience as females wish they
could look like her, live her life,
whilst males find her attractive.
7. Reflection
• This theory is important when creating an image for an
upcoming star if they are to become successful. By
finding the correct way to market the artist and creating a
UPS (unique selling point), this could establish a growing
fanbase for the artist.
