The advertisement promotes Rihanna's album "LOUD" through various visual and textual elements. Rihanna dominates the center of the image, presented as a strong, feminine artist. Her name and the album title are prominently displayed in colored fonts to catch attention. Text below indicates the release date so viewers know when to purchase the album. Recognized songs are listed to entice fans of her previous hits to buy the new album. Combined, these elements are intended to sell Rihanna as an artist and promote sales of her new album.

1. The main colourfeaturedonthisadvertisred,this
relatestothe albumname LOUD, as redisa bold
and vibrantcolour.Redalsohas connotationsof
danger,rebellionwhilststill beingseductive and
romantic– thiscouldrelate tothe musicincluded
on the album.
Rhianna’sname andthe name of the
albumisthe largesttextfeaturedonthe
advert,ensuringthatshe ispromotedas
an artistand that people rememberher
and the name of the album.Hername
and the name of the albumare also
featuredindifferentcolouredfont
ensuringthatitwill be noticedbythe
target audience.The fate thatthe album
will be releasedisalsoina larger,bolder
fontthan the otherinformationonthe
advert,thisisso the audience knows
whenitis releasedsotheycanpurchase
it.The textisbelowthe image of Rhianna
thiscouldsuggestthat the institutionis
tryingto sell heras an artistas well as
heralbum.
Rhiannadominatesthe whole shot,thismakes
herstand as an artist,and ensuresthatthe
audience knowsthatitisher album.Rhianna
alsoappearsveryfeminine,thislinkedwith
the fact that she is dominatingthe shotcould
portray herknownpersonaas a strong,
dominantfemale.
Recognisedsongssuchas‘onlygirl inthe world’are
includedinthe advert,thissongwasa massive hitand
manypeople wouldhave hearditthereforepeople that
have heardthe song will recogniseitonthe advertand
therefore wanttopurchase the albumto hearmore of
the musicif theyenjoyedit.
The white writingstandsoutagainstthe fading
blackbackground,thiscouldsuggestthatin
darknessthere ispurityandlight,asRhianna
appearsto be comingout of the darknessitcould
suggestthatshe is pure and innocent.Althoughher
redlipstickandundirectaddresscreate amystery
and therefore intriguesthe audiencetobuythe
albumas theywantto findout whatit includes.
The fact that the advertmentionsthatthe
albumincludesanumberone hithelpsto
sell the albumtothe audience asit
suggeststhatit includesgoodmusic.