The album cover depicts Jamie xx standing out from a background of brightly colored squares through the use of a white box. This represents how Jamie xx prefers to stay mysterious and in the background as the producer, rather than being a visible artist. The ordered arrangement and repetition of design elements make his album covers recognizable. The colors also reflect the fun, vibrant atmosphere of his live performances and music videos.

1. Jamie xx - In Colour
The absence of the artist (Jamie
xx) connotes that he is mostly
focused on the music he creates,
he is the producer and prefers to
be in the background. Part of his
metanarrative is the fact that he
is mysterious as you don’t see
much of him unless you saw him
performing live, so it makes
people want to know more and
keeps them interested in him and
therefore his music.
The white box on top of all the
bright rainbow colours suggests
he stands out from the crowd
and that there’s something a bit
different about him. It breaks
up the monotony of colours
and makes the album cover
very recognisable and
memorable.
The white box also
connotes confetti that is in
his videos, a good example
is the ‘Loud places’ video,
this box is repeated on the
covers for his singles too
with only a quarter of the
coloured section for each
different single. This
makes his covers
recognisable.
The bright colours that are
arranged perfectly in order, each
the same size suggest an order
and organisation to his work,
perhaps that he is quite
methodical. The colours of course
show a more fun side to him and
are a visual signifier in his videos
and at his gigs as well, all the
bright colours and lights.