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Cloud Computing: Separating Hype from Reality Rex Wang VP Infrastructure and Management
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remain at the sole discretion of Oracle.
Cloud Is At the Peak of the Hype Curve
What Is Cloud Computing? Often characterized by: Virtualized computing resources Seemingly limitless capacity/scalability Dynamic provisioning * Source: Wikipedia.org * Multi-tenancy Self-service Pay-for-use pricing
Pros and Cons Speed Cost QoS Fit Security Benefits Challenges/Issues Source: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008
Cloud Computing SaaS | PaaS | IaaS  &  Public | Private | Hybrid Public Clouds: Lower  upfront  costs Economies of scale Simpler to manage OpEx IaaS PaaS SaaS I N T E R N E T Public Clouds IaaS PaaS SaaS I N T R A N E T Private Cloud Users Private Cloud: Lower  total  costs Greater control over security, compliance & quality of service Easier integration CapEx & OpEx Both offer: High efficiency High availability Elastic capacity
Public Cloud Will Grow To 10% Of Enterprise IT Spend By 2013 Public Cloud vs. On-Premise Source: IDC eXchange, "IDC's New IT Cloud Services Forecast: 2009-2013," (http://blogs.idc.com/ie/?p=543), October 5, 2009
44% of Large Enterprises Are Interested In Building An Internal Cloud Source: Cloud Computing, Compute-As-A-Service: Interest And Adoption By Company Size, Forrester Research, Inc., February 27, 2009
Awareness and Adoption of Cloud Principles Is Growing Source: Oracle – Private Cloud Computing for Executives Survey, 2009 1- 3 <1 Yrs <1 1 - 3 No plan Implementing Planning to Implement
Why Private Cloud Instead of Public Source: Oracle – Private Cloud Computing for Executives Survey, 2009
Oracle Cloud Computing Strategy IaaS PaaS SaaS I N T E R N E T Public Clouds IaaS PaaS SaaS I N T R A N E T Private Cloud Users Our objectives: Ensure that cloud computing is fully enterprise grade Support both public and private cloud computing – give customers choice Offer customers a growing number of applications as SaaS services 1 2 Provide enabling technology to other cloud providers 3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds
Oracle Cloud Computing Strategy IaaS PaaS SaaS I N T E R N E T Public Clouds IaaS PaaS SaaS I N T R A N E T Private Cloud Users Our objectives: Ensure that cloud computing is fully enterprise grade Support both public and private cloud computing – give customers choice Offer customers a growing number of applications as SaaS services 1 2 Provide enabling technology to other cloud providers 3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds
Oracle SaaS Applications Available Today Wide range of applications Integrated Enterprise-grade Life Sciences: Drug Safety Collaboration CRM
Oracle On Demand Flexible Deployment Options Remote Management Hosted & Managed Multi-Tenant SaaS Single-Tenant SaaS On-Premise Pay-per-use Licensed OpEx CapEx & OpEx Off-premise On-premise Managed by vendor Managed by Customer Vendor scheduled maintenance Customer scheduled maintenance Public Private
Oracle Cloud Computing Strategy IaaS PaaS SaaS I N T E R N E T Public Clouds IaaS PaaS SaaS I N T R A N E T Private Cloud Users Our objectives: Ensure that cloud computing is fully enterprise grade Support both public and private cloud computing – give customers choice Offer customers a growing number of applications as SaaS services 1 2 Provide enabling technology to other cloud providers 3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds
Oracle Platform for SaaS Oracle Platform for SaaS Comprehensive platform to build, deploy and manage SaaS applications Service provider reliability, availability, scalability and security Single platform for both on-premise and SaaS-based deployments Multi-tenant Virtualization:  Oracle VM Operating Systems:  Oracle Enterprise Linux Database Grid:  Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Application Grid:  WebLogic Server, Coherence, Tuxedo, JRockit SaaS App 1 SaaS App 2 SaaS App 3 Application Quality Management Application Performance Management Lifecycle Management Configuration Management Oracle Enterprise Manager Integration: SOA Suite Security: Identity Mgmt Process Mgmt: BPM Suite User Interaction: WebCenter
Rackspace Public PaaS Oracle VM, WebLogic, Oracle Database, RAC
250+ Cloud Service Providers Have Adopted Oracle’s Platform for SaaS “ 8 out of 10 SaaS vendors delivering business-critical applications run on Oracle.” – Nucleus Research
Oracle Cloud Computing Strategy IaaS PaaS SaaS I N T E R N E T Public Clouds IaaS PaaS SaaS I N T R A N E T Private Cloud Users Our objectives: Ensure that cloud computing is fully enterprise grade Support both public and private cloud computing – give customers choice 3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds 2 Provide enabling technology to other cloud providers Offer customers a growing number of applications as SaaS services 1
Deploy Oracle Technology In Either Public Or Private Clouds Oracle Database, Fusion Middleware and Enterprise Manager supported  Amazon is the first public IaaS provider Oracle support – intent to add others Oracle provides Amazon Machine Images to make deployment fast and easy http:// aws.amazon.com /solutions/featured-partners/oracle/
Enterprise Evolution To Cloud Physical Dedicated Static Heterogeneous Private Cloud Evolution Silo’d Grid Virtual Shared services Dynamic Standardized appliances App1 App2 App3 App1 App2 App3 Private IaaS Private PaaS Public Cloud Evolution PaaS SaaS IaaS Public Clouds Hybrid Federation with public clouds Interoperability Cloud bursting App1 App2 App3 Private IaaS Private PaaS Virtual Private Cloud Hybrid PaaS SaaS IaaS Private Cloud Self-service Policy-based resource mgmt Chargeback Capacity planning App2 App3 Private IaaS Private PaaS App1
Oracle IT: Oracle University Dynamic Provisioning with Grid Computing Education Services 2,300  environments automatically provisioned weekly 1/10 th  the hardware CPU utilization  increased from   7% to 73% Floor space  reduced   50% Power consumption  reduced   40% Servers:Administrator ratio  increased   10X Revenue/Server  increased   10X © 2009 Oracle – Proprietary and Confidential
Oracle IT: Oracle On Demand High Efficiency with Grid Computing Public SaaS and Managed Services Over  3.6 million  end users 50  systems provisioned/week 159  refreshed,  30  patches 89%  running on latest release Hardware  reduced   67%   CPU utilization increased  from 9% to 55% © 2009 Oracle – Proprietary and Confidential
Oracle IT: Oracle Development Self-Service Private Cloud Self-Service Application Job Mgmt Virtualization Priority Match Making Resource Mgmt Enterprise Manager Grid Control Submit Notifications Developer Metadata / Label Servers Results Hosts © 2009 Oracle – Proprietary and Confidential
Oracle Cloud Platform & Cloud Management Application 1 Application 2 Application 3 Platform as a Service Infrastructure as a Service Virtualization:  Oracle VM Operating Systems:  Oracle Enterprise Linux Servers Storage Cloud Management Oracle Enterprise Manager Configuration Mgmt Lifecycle Management Application Performance Management Application Quality Management Operating Systems:  Oracle Enterprise Linux Database Grid:  Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Application Grid:  WebLogic Server, Coherence, Tuxedo, JRockit Shared Services Integration: SOA Suite Security: Identity Mgmt Process Mgmt: BPM Suite User Interaction: WebCenter
Cloud Management Roadmap Application 1 Application 2 Application 3 Platform as a Service Infrastructure as a Service Virtualization:  Oracle VM Servers Storage Cloud Management Oracle Enterprise Manager Configuration Mgmt Lifecycle Management Application Performance Management Application Quality Management Operating Systems:  Oracle Enterprise Linux Database Grid:  Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Application Grid:  WebLogic Server, Coherence, Tuxedo, JRockit Shared Services Integration: SOA Suite Security: Identity Mgmt Process Mgmt: BPM Suite User Interaction: WebCenter Self-Service Assembly Builder Policy-based Resource Scheduling Metering/Chargeback Capacity & Consolidation Planning Federated Management
Private PaaS Concept Demo Demo
PaaS Demonstration Components and Interactions Self Service Enterprise Manager App App App Platform Instance App App App Platform Instance Provisioning Jane Rogers Tom Johnson Private Cloud  Provisioning, Usage Metering and Chargeback On-Demand, Metrics Driven Scale-Up Operating System  RAC Administrators Tenants Users
PaaS Demonstration -  The New Lifecycle 1. Private Cloud Creation 2. Deploy Apps to New Private Cloud 3. Use Applications in New Private Cloud 5. Administer New Cloud On-Demand 4. Monitor Charges in Private Cloud Access Pre-Built Cloud Assemblies or Select Available Cloud Self-Service Components Send New Cloud Creation Request, Wait for Confirmation Dept App Private Cloud  Tenant “ Tom” App Owner “ Tom” Deploy using self service App Users Including  “ Tom” Private Cloud Administrator “ Jane” Manage Active User Clouds Use app Self-Service Interface Shared Components Application Server Integration / SOA BPM Portal Security & Identity  System Manager Database Operating System + Virtualization Receive Alert after all Private Cloud Components Active Review  Account Charges for all User Clouds Build app using shared components
Evolving to the New with PaaS  Key PaaS capabilities enabling this Evolution Platform Provisioning How to automate and streamline the creation and deployment of application platform stack? How do you ensure tenant isolation and protect information? User Provisioning How to add and remove cloud users, manage user credentials and access permissions? Dynamic Scaling How do you enable capacity scale-up / scale-down? Monitoring and Reporting How to gain understanding what is happening inside the cloud? Metering and Chargeback How to recoup your cloud investment? Management and Control How to effectively manage application and platform assets? Unified Develop, Test and Deploy experience
Oracle Cloud Computing Summary Oracle’s cloud computing strategy is to offer: SaaS and Managed Services (Oracle On Demand) Technology to other cloud service providers (Oracle Platform for SaaS) Technology that customers can run in either public and private clouds Oracle helps enterprise data centers evolve to become private cloud service providers Oracle offers a comprehensive set of building blocks for building and managing public and private clouds from applications to disk
 

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Oracle Keynote Cloud Expo 11-04-09

  • 1. Cloud Computing: Separating Hype from Reality Rex Wang VP Infrastructure and Management
  • 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remain at the sole discretion of Oracle.
  • 3. Cloud Is At the Peak of the Hype Curve
  • 4. What Is Cloud Computing? Often characterized by: Virtualized computing resources Seemingly limitless capacity/scalability Dynamic provisioning * Source: Wikipedia.org * Multi-tenancy Self-service Pay-for-use pricing
  • 5. Pros and Cons Speed Cost QoS Fit Security Benefits Challenges/Issues Source: IDC eXchange, &quot;IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges,&quot; (http://blogs.idc.com/ie/?p=210), October 2, 2008
  • 6. Cloud Computing SaaS | PaaS | IaaS & Public | Private | Hybrid Public Clouds: Lower upfront costs Economies of scale Simpler to manage OpEx IaaS PaaS SaaS I N T E R N E T Public Clouds IaaS PaaS SaaS I N T R A N E T Private Cloud Users Private Cloud: Lower total costs Greater control over security, compliance & quality of service Easier integration CapEx & OpEx Both offer: High efficiency High availability Elastic capacity
  • 7. Public Cloud Will Grow To 10% Of Enterprise IT Spend By 2013 Public Cloud vs. On-Premise Source: IDC eXchange, &quot;IDC's New IT Cloud Services Forecast: 2009-2013,&quot; (http://blogs.idc.com/ie/?p=543), October 5, 2009
  • 8. 44% of Large Enterprises Are Interested In Building An Internal Cloud Source: Cloud Computing, Compute-As-A-Service: Interest And Adoption By Company Size, Forrester Research, Inc., February 27, 2009
  • 9. Awareness and Adoption of Cloud Principles Is Growing Source: Oracle – Private Cloud Computing for Executives Survey, 2009 1- 3 <1 Yrs <1 1 - 3 No plan Implementing Planning to Implement
  • 10. Why Private Cloud Instead of Public Source: Oracle – Private Cloud Computing for Executives Survey, 2009
  • 11. Oracle Cloud Computing Strategy IaaS PaaS SaaS I N T E R N E T Public Clouds IaaS PaaS SaaS I N T R A N E T Private Cloud Users Our objectives: Ensure that cloud computing is fully enterprise grade Support both public and private cloud computing – give customers choice Offer customers a growing number of applications as SaaS services 1 2 Provide enabling technology to other cloud providers 3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds
  • 12. Oracle Cloud Computing Strategy IaaS PaaS SaaS I N T E R N E T Public Clouds IaaS PaaS SaaS I N T R A N E T Private Cloud Users Our objectives: Ensure that cloud computing is fully enterprise grade Support both public and private cloud computing – give customers choice Offer customers a growing number of applications as SaaS services 1 2 Provide enabling technology to other cloud providers 3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds
  • 13. Oracle SaaS Applications Available Today Wide range of applications Integrated Enterprise-grade Life Sciences: Drug Safety Collaboration CRM
  • 14. Oracle On Demand Flexible Deployment Options Remote Management Hosted & Managed Multi-Tenant SaaS Single-Tenant SaaS On-Premise Pay-per-use Licensed OpEx CapEx & OpEx Off-premise On-premise Managed by vendor Managed by Customer Vendor scheduled maintenance Customer scheduled maintenance Public Private
  • 15. Oracle Cloud Computing Strategy IaaS PaaS SaaS I N T E R N E T Public Clouds IaaS PaaS SaaS I N T R A N E T Private Cloud Users Our objectives: Ensure that cloud computing is fully enterprise grade Support both public and private cloud computing – give customers choice Offer customers a growing number of applications as SaaS services 1 2 Provide enabling technology to other cloud providers 3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds
  • 16. Oracle Platform for SaaS Oracle Platform for SaaS Comprehensive platform to build, deploy and manage SaaS applications Service provider reliability, availability, scalability and security Single platform for both on-premise and SaaS-based deployments Multi-tenant Virtualization: Oracle VM Operating Systems: Oracle Enterprise Linux Database Grid: Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit SaaS App 1 SaaS App 2 SaaS App 3 Application Quality Management Application Performance Management Lifecycle Management Configuration Management Oracle Enterprise Manager Integration: SOA Suite Security: Identity Mgmt Process Mgmt: BPM Suite User Interaction: WebCenter
  • 17. Rackspace Public PaaS Oracle VM, WebLogic, Oracle Database, RAC
  • 18. 250+ Cloud Service Providers Have Adopted Oracle’s Platform for SaaS “ 8 out of 10 SaaS vendors delivering business-critical applications run on Oracle.” – Nucleus Research
  • 19. Oracle Cloud Computing Strategy IaaS PaaS SaaS I N T E R N E T Public Clouds IaaS PaaS SaaS I N T R A N E T Private Cloud Users Our objectives: Ensure that cloud computing is fully enterprise grade Support both public and private cloud computing – give customers choice 3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds 2 Provide enabling technology to other cloud providers Offer customers a growing number of applications as SaaS services 1
  • 20. Deploy Oracle Technology In Either Public Or Private Clouds Oracle Database, Fusion Middleware and Enterprise Manager supported Amazon is the first public IaaS provider Oracle support – intent to add others Oracle provides Amazon Machine Images to make deployment fast and easy http:// aws.amazon.com /solutions/featured-partners/oracle/
  • 21. Enterprise Evolution To Cloud Physical Dedicated Static Heterogeneous Private Cloud Evolution Silo’d Grid Virtual Shared services Dynamic Standardized appliances App1 App2 App3 App1 App2 App3 Private IaaS Private PaaS Public Cloud Evolution PaaS SaaS IaaS Public Clouds Hybrid Federation with public clouds Interoperability Cloud bursting App1 App2 App3 Private IaaS Private PaaS Virtual Private Cloud Hybrid PaaS SaaS IaaS Private Cloud Self-service Policy-based resource mgmt Chargeback Capacity planning App2 App3 Private IaaS Private PaaS App1
  • 22. Oracle IT: Oracle University Dynamic Provisioning with Grid Computing Education Services 2,300 environments automatically provisioned weekly 1/10 th the hardware CPU utilization increased from 7% to 73% Floor space reduced 50% Power consumption reduced 40% Servers:Administrator ratio increased 10X Revenue/Server increased 10X © 2009 Oracle – Proprietary and Confidential
  • 23. Oracle IT: Oracle On Demand High Efficiency with Grid Computing Public SaaS and Managed Services Over 3.6 million end users 50 systems provisioned/week 159 refreshed, 30 patches 89% running on latest release Hardware reduced 67% CPU utilization increased from 9% to 55% © 2009 Oracle – Proprietary and Confidential
  • 24. Oracle IT: Oracle Development Self-Service Private Cloud Self-Service Application Job Mgmt Virtualization Priority Match Making Resource Mgmt Enterprise Manager Grid Control Submit Notifications Developer Metadata / Label Servers Results Hosts © 2009 Oracle – Proprietary and Confidential
  • 25. Oracle Cloud Platform & Cloud Management Application 1 Application 2 Application 3 Platform as a Service Infrastructure as a Service Virtualization: Oracle VM Operating Systems: Oracle Enterprise Linux Servers Storage Cloud Management Oracle Enterprise Manager Configuration Mgmt Lifecycle Management Application Performance Management Application Quality Management Operating Systems: Oracle Enterprise Linux Database Grid: Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit Shared Services Integration: SOA Suite Security: Identity Mgmt Process Mgmt: BPM Suite User Interaction: WebCenter
  • 26. Cloud Management Roadmap Application 1 Application 2 Application 3 Platform as a Service Infrastructure as a Service Virtualization: Oracle VM Servers Storage Cloud Management Oracle Enterprise Manager Configuration Mgmt Lifecycle Management Application Performance Management Application Quality Management Operating Systems: Oracle Enterprise Linux Database Grid: Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit Shared Services Integration: SOA Suite Security: Identity Mgmt Process Mgmt: BPM Suite User Interaction: WebCenter Self-Service Assembly Builder Policy-based Resource Scheduling Metering/Chargeback Capacity & Consolidation Planning Federated Management
  • 27. Private PaaS Concept Demo Demo
  • 28. PaaS Demonstration Components and Interactions Self Service Enterprise Manager App App App Platform Instance App App App Platform Instance Provisioning Jane Rogers Tom Johnson Private Cloud Provisioning, Usage Metering and Chargeback On-Demand, Metrics Driven Scale-Up Operating System RAC Administrators Tenants Users
  • 29. PaaS Demonstration - The New Lifecycle 1. Private Cloud Creation 2. Deploy Apps to New Private Cloud 3. Use Applications in New Private Cloud 5. Administer New Cloud On-Demand 4. Monitor Charges in Private Cloud Access Pre-Built Cloud Assemblies or Select Available Cloud Self-Service Components Send New Cloud Creation Request, Wait for Confirmation Dept App Private Cloud Tenant “ Tom” App Owner “ Tom” Deploy using self service App Users Including “ Tom” Private Cloud Administrator “ Jane” Manage Active User Clouds Use app Self-Service Interface Shared Components Application Server Integration / SOA BPM Portal Security & Identity System Manager Database Operating System + Virtualization Receive Alert after all Private Cloud Components Active Review Account Charges for all User Clouds Build app using shared components
  • 30. Evolving to the New with PaaS Key PaaS capabilities enabling this Evolution Platform Provisioning How to automate and streamline the creation and deployment of application platform stack? How do you ensure tenant isolation and protect information? User Provisioning How to add and remove cloud users, manage user credentials and access permissions? Dynamic Scaling How do you enable capacity scale-up / scale-down? Monitoring and Reporting How to gain understanding what is happening inside the cloud? Metering and Chargeback How to recoup your cloud investment? Management and Control How to effectively manage application and platform assets? Unified Develop, Test and Deploy experience
  • 31. Oracle Cloud Computing Summary Oracle’s cloud computing strategy is to offer: SaaS and Managed Services (Oracle On Demand) Technology to other cloud service providers (Oracle Platform for SaaS) Technology that customers can run in either public and private clouds Oracle helps enterprise data centers evolve to become private cloud service providers Oracle offers a comprehensive set of building blocks for building and managing public and private clouds from applications to disk
  • 32.