RightScale Webinar: February 24, 2011 – In this webinar, we demonstrate the Squeeze Solution pack, which offers unlimited power, scalability and speed for your high-volume video encoding needs. It’s a turn-key system for processing video at high speeds, adding the efficiency of spinning servers up and down to match demand, with professional video encoding tools to ensure workflows match business needs - not the other way around.

1. Video Encoding in the Cloud:A Complete SolutionFebruary 24, 2011

3. Kirk Punches, Vice President of Business Development, Sorenson Media. @KirkPunches

4. Uri Budnik, Director, ISV Partner Program, RightScale @UriBudnik

6. Coby Rich, Marketing Manager, Sorenson MediaPlease use the questions window to ask questions any time!

8. Strategy discussion on when to use public cloud encoding, on-premise encoding or a hybrid of both

9. Overview of cloud-based encoding servers scaling capabilities

10. Live demo

11. Summary & conclusionsPlease use the questions window to ask questions any time!

12. More devices, More renditions vv v v bv v more delivery options

13. More Formats Input Output 3GP, AVI, Blu-Ray, DV, DVB, DVD (NTSC, PAL), Flash Video, HDV, Image Sequence, Matroska, Motion JPEG, MPEG-1, MPEG-2 , MPEG-4 Part 2, MPEG-4 AVC (H.264), MPEG Elementary Streams, MPEG Program Streams, MPEG Transport Streams, QuickTime, WebM, WMV & More. 3GP, Apple ProRes, ASF, AVCHD, AVC-Intra, AVI, Avid DNxHD, DV, DVCPRO, Flash Video, HDV, Image Sequence, JPEG 2000, Motion JPEG, MPEG-1, MPEG-2, MPEG-4 Part 2, MPEG-4 AVC (H.264), MPEG Program Streams, MPEG Transport Streams, MXF (XDCAM), QuickTime, WebM, WMV & More.

16. 50” TV experience is different than 3.5” iPhone experience

17. Adaptive bitrate solves for user experience failure

18. Variable conditions mean forethought required

19. 1 size does not fit all

20. Fundamental Video Compression Value Proposition

21. Highest available quality for relative bitrate

23. Traditional Hardware Model

24. Cloud Model

26. From to

27. Web 2.0, entertainment, software, media, mobile, biopharma, health care, financial services, education

28. Ideal use cases:Scaling websites Social game Dev & test Disaster recovery Application delivery Video encoding Who’s using cloud computing?

29. RightScale Real Customers, Real Deployments, Real Benefits Managed Cloud Deployments for 4 Years More than 30,000 users; launched over 2,000,000 servers On-Demand with a range of customer service offerings

31. Over 6000 server & endpoint licenses deployed

33. Internationally recognized, trusted and award-winning brand

34. Portfolio of best-in-class differentiated technology & encoding solutions

35. Global partners include Google, Apple, Adobe, Amazon, Shutterfly, Avid, YouTube, Qualcomm, Samsung, Lenovo, LG, Verizon“Every time you see a video online, you probably have Sorenson Media to thank” - Jefferson Graham, USA Today

36. Strategy Discussion Types of Implementations: Cloud-Only Encoding Hybrid Encoding (On Premise & Cloud) Hybrid Cloud (Private & Public Cloud) Advantages of Cloud Encoding: Reduced CAPEX/OPEX Scalability/Elasticity Performance Flexibility Fast Deployment “Future-Proof”

37. Cloud Encoding Basics: Ingest to Publishing

38. Squeeze Solution Pack Architecture Publishing Destination(s) FTP Amazon S3 URI Akamai / LLNW / CDN Sorenson 360 … Solution Pack Deployment (RightScale) Database(s) Aspera Server(s) Squeeze Server(s) One-Click Deploy Squeeze Servers (1..n) Solutions Pack API’s Cloud Provider (AWS) … Job Queue FTP HTTP Local Storage AsperaServer(s) FASP

39. Live Demo

41. Encoding needs are accelerating, not declining

42. Variable conditions mean forethought required – 1 size does NOT fit all! Encoding in the cloud provides: On-demand services that are scalable, can adapt quickly to support new devices and formats (future proof), and eliminates the need to invest in hardware, software and resources to support the evolving, growing, spiky nature of encoding.

44. Thank You!

45. Appendix

46. Aspera fasp: Bulk-Data Transport TCP Performance Superiority 100% B/W Utilization Any size, any network, and distance Real-Time & Policy based b/w control Full utilization of commodity internet Highly Efficient – Low Overhead Full b/w use regardless of packet loss Precise and predictable transfer times Congestion control (LAN, WAN, Disk) 100 % Security, Integrity & Reliability AES128 encryption in transit Secure user authentication Cross OS file ACL preservation

47. Aspera’s Bandwidth ROI FTP: Limited by Distance & Packet Loss, Not B/W Aspera: Scales Linearly with Bandwidth Distance & Packet Loss Independent