This document provides information about video development and editing. It discusses HD video formats from 2004 that used anamorphic stretching and MPEG-2 compression. It describes video codecs from 1990 to 2003, including H.261 and H.264. It also lists consumer video editing tools like Microsoft Movie Maker, Apple iMovie, Adobe Premiere Pro, and Apple Final Cut Pro. Additionally, it covers editing techniques like L-cuts and J-cuts as well as using b-roll. Finally, it discusses the Rumgr app that allows users to buy and sell used goods locally.

1. Video development
FOR MARKETING
PRESENTED
BY
SHAHAB
ZARGARI

2. HD VIDEO FORMAT
2004
HD Video, was the first viable format for use in inexpensive
cameras. Its two important features are – 1. It uses anamorphic
stretching. This means that it uses curved lenses so that wider
images can fit in a narrow frame, thus reducing the amount of data
required. 2. It uses the MPEG-2 codec to compress and organize
single frames into groups of frames, thus giving a better image and
further reducing the amount of data.

3. HD VIDEO CODEC
1990 2003
H.261, introduced by ITU H.264 was introduced and offered
(International Telecom Union), is one better compression efficiency and
of the earlier video formats, now
greater flexibility. It has the ability to
almost obsolete. It was developed for
predict macro-blocks based on data
video conferencing. H.261 was the from other frames. This reduces the
first practical video codec and all the amount of information necessary to
later standards have been based on reproduce a video and gives a better
this.
picture quality. Today, H.264 is
considered the best video coding
system available, with excellent video
quality across the entire bandwidth –
including HD.
H.264 is predominantly used in High-Definition Video.

4. CONSUMER EDITING TOOLS
Taking raw footage and effectively placing the right
parts together to seamlessly tell your story is not the
easiest thing to do, but here is a list of programs that
can help you.
1 2 3 4
Microsoft Apple Adobe Apple
Movie Maker iMovie Premiere Pro Final Cut Pro
This software is meant more for home movies Perfect for beginners! You must have Premiere Pro has multiple video and audio This is a Mac only product, and, just like
but it’s very easy to use since most of your a Mac in order to use this software, tracks to utilize. While you must be a bit Premiere, mastering the use of this
editing can be done in a drag and drop format-- but some of the features like audio more advanced, a few community college program takes time and effort. But it’s well
it is also standard software on most new PC’s. editing make this program a one courses will get you up to speed. Adobe worth it, especially if you are making
stop editing shop for many amateur makes this product for both Mac and PC. videos for professional purposes.
film makers.

5. Edit for Quality
L & J EDITS IN PREMIERE OR FINAL CUT PRO
To create an L edit in your editing software, make the actual video
and audio files look like an “L” by making the audio track run longer
that the video track. You do this by cutting ONLY the end of the
video track. The result will be the audio will continue on even after
the video disappears.
To create a J edit do the same thing, only the other way where the
audio begins BEFORE the video begins in your next shot.
Video editing is where most of the magic in creating a
video happens.

6. Edit for Quality
PATCH UP ROUGH EDITS AND IMPERFECT SHOTS
How do you do this?
B-Roll!
Make sure when filming you film as much secondary
footage as you possibly can (exteriors, signs, locations,
details, shadows, etc). Fix most issues with B-Roll
bandages, and you might even help the storytelling of
your piece with the additional footage you never knew
was possible.
Video editing is where most of the magic in creating a
video happens.

7. Edit for Quality
SECRET TO A PERFECT EDIT
So what's the big secret? Transitions that don’t call attention to
themselves! Be seamless. Definitely no swipe or box, or clever
transitions. Just leave them alone.
And for everyone’s sake, please make sure you take care of any
inconsistencies in the editing room!
Take the time to edit out inconsistencies and make your project a
joy to watch. If you feel that storyboarding and software aren’t your
strong suits, get some help!
Video editing is where most of the magic in creating a
video happens.

8. NORMAL FLUID PROCESS
CREATIVE SESSIONS
1
MEDIA PRE-
PLACEMENT PRODUCTION
5 2
POST- PRODUCTION
PRODUCTION 4 3

9. CREATIVE SESSIONS
WRITE A CLEAR AND FOCUSED OBJECTIVE. ENCOURAGE THE UNCONVENTIONAL.
DISCOURAGE NEGATIVITY. BUILD ON THE IDEAS OF OTHERS.

10. THE PRODUCT
RUMGR IS A COMMUNITY WHERE USERS BUY AND SELL
USED GOODS TO PEOPLE IN THEIR LOCAL SURROUNDINGS.
How do we engage the audience in a way
that they understand that the app is more of a
community than Garage Sales, Craigslist or eBay
could ever be?

11. STORYBOARD
How do we engage the audience in a way
that they understand that the app is more of a
community than Garage Sales, Craigslist or eBay
could ever be?

12. FOLLOW US
FACEBOOK
WWW.FACEBOOK.COM/
ASSURANCE.ADVERTISING.AGENCY
TWITTER WWW.ASSURANCEADVERTISING.COM
WWW.TWITTER.COM/
ASSURANCEAGENCY
INFO@ASSURANCEADVERTISING.COM
FLICKR
WWW.FLICKR.COM/ (702) 339-3855
ASSURANCEADVERTISING
VIMEO
WWW.VIMEO.COM/
ASSURANCEAGENCY

13. THANK YOU
FOR YOUR ATTENTION.
SHAHAB ZARGARI