The document discusses new strategies for marketing and sales professionals to grow their business. It highlights that buyers now complete 60% of purchasing decisions before speaking to suppliers. It also notes that business leaders, not IT departments, are driving more technology purchasing. The document provides insights from AIIM's research on how buyers become aware of and evaluate options at different stages. It emphasizes engaging customers earlier in their journey through educational content and establishing thought leadership over product marketing. Professionals are advised to collaborate with third parties like AIIM to build awareness before requirements are set.
Smartphones are changing customer and staff behavior. Information needs to be aware from everywhere, at anytime, and from any device. But don't do random acts of mobile - consider instead the strategic role of mobile for your staff and customers.
We are seeing a massive change in how organizations identify, procure, and implement solutions. This changes the role of the B2B sales rep. Learn how to be ready for the change.
Sales transformation for the digital age - SydneyMarty Nicholas
Unprecedented changes in B2B buying dynamics are rendering legacy sales models increasingly less effective. With a digitally-empowered buyer firmly in control of the sales process, a new approach must emerge which is more customer-centric, more integrated with other functions and more technologically-enabled in order to secure sustainable growth.
Smartphones are changing customer and staff behavior. Information needs to be aware from everywhere, at anytime, and from any device. But don't do random acts of mobile - consider instead the strategic role of mobile for your staff and customers.
We are seeing a massive change in how organizations identify, procure, and implement solutions. This changes the role of the B2B sales rep. Learn how to be ready for the change.
Sales transformation for the digital age - SydneyMarty Nicholas
Unprecedented changes in B2B buying dynamics are rendering legacy sales models increasingly less effective. With a digitally-empowered buyer firmly in control of the sales process, a new approach must emerge which is more customer-centric, more integrated with other functions and more technologically-enabled in order to secure sustainable growth.
Years of SiriusDecision research prove that B2B organizations with an aligned revenue engine grow faster and more profitably than their peers. Not coincidentally, the number of B2B professionals whose job titles include the word “revenue” is surging, because focusing on revenue signals an enlightened view of alignment.
The question is, what does this shift really mean when it comes to cross-functional execution? Fully realizing the benefits of revenue engine alignment has made Revenue Operations the new mandate for companies that want to outperform their peers.
In this presentation, Dana Therrien will explain why Revenue Operations isn’t just a title or an organizational structure; it's a mindset and strategy for the next phase of B2B growth. If you're a sales and marketing operations leader, don't miss this important discussion to:
- Understand what Revenue Operations means, what’s driving the trend and why now?
- Learn the benefits of a Revenue Operations approach and the impact on operational functions within your organization
- Learn diagnostics and actions your organization can take to implement a Revenue Operations approach
Big Data = Big Business Problem. Big Business Problem = Big Business Opportunity. The Cloud Changes the way Customers adopt services and the Channel doesn't provide what the cloud requires (today). 3 things that you can do the accelerate adoption of your Cloud based Business Continuity Services.
Revenue Operations centralizes the operational functions of all revenue focused groups across an org such as Marketing, Sales, and Customer Experience. Business Operations take this one step further and encompasses Product and internal operations groups such as Human Resources and Finance.
In this presentation, Joe Gelata reviews both models and how they can help increase alignment and effectiveness of teams across the organization:
- Delivering critical insights and business intelligence from across the business and market.
- Implementing process improvements to gain efficiency.
- Managing and integrating cross-function business technologies and data.
- Enabling employees and partners with knowledge and tools to do their jobs better.
What makes up a good Competitive Intelligence program - Brian Groth - Feb 2013Brian Groth
Brian Groth’s view of some of the items that make up a good Competitive Intelligence program, which covers Overview & Approach, Getting Started, Supporting Sales & Marketing, and Taking your CI program further.
2nd Annual State of Revenue Operations ReportSales Hacker
What You'll Learn
- The current state of RevOps (survey results from 2,462 B2B practitioners!)
- The biggest challenges & barriers that hinder companies transitioning to revenue ops for the first time
- The steps companies are taking today to fix the customer journey & deliver a unified customer experience across their go-to-market teams (sales, marketing, customer success, and operations)
- Real-world examples & stories “from the field”, from world-class RevOps executives and practitioners
https://www.saleshacker.com/lp/2nd-annual-revenue-operations-report/
CRM software helps your business to manage contact information in an organized way, making it easy to follow up on your interactions and activities with customers.
https://runfrictionless.com/b2b-white-paper-service/
Building Blocks of Sales Enablement - 2018 SES ConferenceMike Kunkle
This are the slides from my presentation at the 2018 Sales Enablement Society Conference on "The Building Blocks of Sales Enablement: A Systems Thinking Approach to Sales Performance Improvement"
The S Curve of Business: The Key Levers to Sustaining Momentum for Your BrandRocketSource
In the world of business, growth doesn't follow a constant upward trend. Instead, it takes the form of an S-shaped curve that naturally dips during the lifecycle of the company.
During these moments, successful organizations don't double down on failed tactics or simply copy the competition. They recognize the situation, rely on lessons learned, and focus on customer-centric innovation.
Companies that hope to lead the pack must learn to take in the big picture, avoid chasing tactics, and drive growth by providing frictionless experiences to their customers.
Join this webinar with Peter Armaly, Senior Director and Adviser for Customer Success at Oracle, who will share his experiences, discuss some research, and offer guidance and opinions on the issue of Customer Success programs not being treated equal to its Sales peers.
Become a Certified Information Professional (CIP), AIIM's newly-launched certification. Earning this designation demonstrates your ability to solve an organization's existing information-related problems as well as plan for the future.
Years of SiriusDecision research prove that B2B organizations with an aligned revenue engine grow faster and more profitably than their peers. Not coincidentally, the number of B2B professionals whose job titles include the word “revenue” is surging, because focusing on revenue signals an enlightened view of alignment.
The question is, what does this shift really mean when it comes to cross-functional execution? Fully realizing the benefits of revenue engine alignment has made Revenue Operations the new mandate for companies that want to outperform their peers.
In this presentation, Dana Therrien will explain why Revenue Operations isn’t just a title or an organizational structure; it's a mindset and strategy for the next phase of B2B growth. If you're a sales and marketing operations leader, don't miss this important discussion to:
- Understand what Revenue Operations means, what’s driving the trend and why now?
- Learn the benefits of a Revenue Operations approach and the impact on operational functions within your organization
- Learn diagnostics and actions your organization can take to implement a Revenue Operations approach
Big Data = Big Business Problem. Big Business Problem = Big Business Opportunity. The Cloud Changes the way Customers adopt services and the Channel doesn't provide what the cloud requires (today). 3 things that you can do the accelerate adoption of your Cloud based Business Continuity Services.
Revenue Operations centralizes the operational functions of all revenue focused groups across an org such as Marketing, Sales, and Customer Experience. Business Operations take this one step further and encompasses Product and internal operations groups such as Human Resources and Finance.
In this presentation, Joe Gelata reviews both models and how they can help increase alignment and effectiveness of teams across the organization:
- Delivering critical insights and business intelligence from across the business and market.
- Implementing process improvements to gain efficiency.
- Managing and integrating cross-function business technologies and data.
- Enabling employees and partners with knowledge and tools to do their jobs better.
What makes up a good Competitive Intelligence program - Brian Groth - Feb 2013Brian Groth
Brian Groth’s view of some of the items that make up a good Competitive Intelligence program, which covers Overview & Approach, Getting Started, Supporting Sales & Marketing, and Taking your CI program further.
2nd Annual State of Revenue Operations ReportSales Hacker
What You'll Learn
- The current state of RevOps (survey results from 2,462 B2B practitioners!)
- The biggest challenges & barriers that hinder companies transitioning to revenue ops for the first time
- The steps companies are taking today to fix the customer journey & deliver a unified customer experience across their go-to-market teams (sales, marketing, customer success, and operations)
- Real-world examples & stories “from the field”, from world-class RevOps executives and practitioners
https://www.saleshacker.com/lp/2nd-annual-revenue-operations-report/
CRM software helps your business to manage contact information in an organized way, making it easy to follow up on your interactions and activities with customers.
https://runfrictionless.com/b2b-white-paper-service/
Building Blocks of Sales Enablement - 2018 SES ConferenceMike Kunkle
This are the slides from my presentation at the 2018 Sales Enablement Society Conference on "The Building Blocks of Sales Enablement: A Systems Thinking Approach to Sales Performance Improvement"
The S Curve of Business: The Key Levers to Sustaining Momentum for Your BrandRocketSource
In the world of business, growth doesn't follow a constant upward trend. Instead, it takes the form of an S-shaped curve that naturally dips during the lifecycle of the company.
During these moments, successful organizations don't double down on failed tactics or simply copy the competition. They recognize the situation, rely on lessons learned, and focus on customer-centric innovation.
Companies that hope to lead the pack must learn to take in the big picture, avoid chasing tactics, and drive growth by providing frictionless experiences to their customers.
Join this webinar with Peter Armaly, Senior Director and Adviser for Customer Success at Oracle, who will share his experiences, discuss some research, and offer guidance and opinions on the issue of Customer Success programs not being treated equal to its Sales peers.
Become a Certified Information Professional (CIP), AIIM's newly-launched certification. Earning this designation demonstrates your ability to solve an organization's existing information-related problems as well as plan for the future.
This presentation describes how you can use social technologies to transform key business processes, but also required governance to reduce risks. For more information www.aiim.org
Riding the wave of socal media to grow your businessAtle Skjekkeland
This presentation will guide you through some tips and tricks for engaging in the social media world, with the intention of growing your business, not just sharing your photos and what you ate last night.
Content analytics is using rules, mathematical, statistical, and semantic models to automate how content is captured, analyzed, and governed over its lifecycle
OpenText Introduces the First Auto-Classification Solution with Built-in Transparency and Defensibility
This new offering delivers consistent, defensible classification of enterprise content including email, Social Media and legacy content without end-user intervention.
This presentation explains Information Governance. Learn what it takes to improve the value of information, manage information risks, and reduce information costs.
Thank you for the opportunity to share our partnership marketing platform with you!
Demand Metric’s mission is to make Analyst research for companies targeting marketing and sales professionals more modern, engaging and effective; superior in terms of practicality; and most of all, cost effective with a significant return on investment.
You will find that we are not like most other Analyst firms. Our goal is to be flexible to work with and provide options for all sized organizations.
Demand Metric’s Q1 Research Agenda and Virtual Summit on April 3, 2014 - Sales Enablement for Success: Research, Experts, Tools & Solutions - will focus on the strategies, technologies, tools and best practices used to empower sales and optimize the sales and marketing
partnership for better performance and profitability.
We are launching 6 Benchmark Reports & Infographics, 1 Best Practices Report with a maturity model and framework, 6 Technology Solution Studies, 8+ Vendor Profiles & Case Studies, 12 Analyst eWorkshops, 6 How-To Guides, and 2 Consulting Methodologies & Tool-Kits including dozens of practical templates and tools to engage our members and drive attendance of senior marketing & sales professionals.
Since our partners will be promoting their participation in our Summits, and we’ll be inviting our entire email list of 140,000+ senior marketing
and sales professionals to join us, we know this represents an exceptional opportunity for us to fuel your content marketing, thought leadership and lead generation programs.
We invite you to learn more about Demand Metric and participate in our upcoming program!
Cheers,
John Follett, CMO
Demand Metric
Invitation
Monetizing Insights with Experiential CommerceAcquia
Organizations are used to engaging their customers through the dated concept of a linear conversion funnel and struggle to offer contextual experiences that minimize the opportunities for attrition in today’s connected world. With experience management solutions powered by Drupal such as Acquia Lift and Journey, you can orchestrate personalized interactions that target users with segmented content, while also leveraging Google Analytics to ensure the bespoke engagement offered is based on user behavior.
The true power of these hyper-focused experiences can be fully unlocked for your organization when transactional offers are surfaced seamlessly at the right point of the customer journey via Elastic Path, the most robust API-based commerce system.
In this webinar you’ll learn:
- How to offer relevant, orchestrated journeys so the moment of conversion doesn’t represent a departure from or conclusion of the experience, but rather a segway to deeper engagement
- How analytics and a single view of cross-channel transactions can shape hyper-focused experiences
- How API-based commerce powered by Elastic Path can interact with Acquia solutions to embed monetization opportunities in customer experiences
- How sectors like industrial manufacturing, healthcare and consumer services take advantage of this experiential paradigm
Sales and Marketing 3.0: The High Velocity ModelGGV Capital
This deck looks at the evolution of the next model in enterprise sales and marketing: the high velocity organization. See how high velocity teams use technology, data and automation to align sales and marketing and drive faster leads and conversions.
Nurturing. Another of those words we hear again and again. What’s so great about nurturing?
With so much of the buying journey unassisted by sales, marketing needs to be able to accompany buyers through their journey with the right content. The delivery of the right content at the right time is the role of nurturing. And that works equally well when we’re nurturing a prospect towards an initial sale – as it does when we’re nurturing customers towards repeat or additional purchases.
In this presentation, we will cover topics such as:
• What the buyer journey looks like, pre- and post-sale
• Ways to maximise customer lifetime value
• What content works at each stage of the buyer journey
• Marketing automation and CRM systems: what are they good for?
• Marketing automation: don’t get carried away by hype
• What should we be measuring and when
Mind the Gap 2: Marketing Operations in Age of DisruptionAprimo
While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities. The key to success is matching an organization’s situation and requirements to the right execution model.
In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will define the organizational choices for executing marketing operations responsibilities and the advantages and risks associated with each choice, addressing the topics such as organizational model and responsibilities and technology platform.
IDC provides an overview of the key issues in sales enablement and sales productivity. While sales enablement is a key cornerstone of sales productivity in this challenging economy, IDC finds that most organizations still do not understand the basics of sales enablement or the operational issues that deliver good sales enablement.
Modern Services Marketing Session at TSIA/TSW 2017 San DiegoFred Isbell
Digital transformation and innovations including cloud, social media, and Big Data/analytics have redefined services marketing -- no one debates that. The modern services marketer must both combine art and science to meet changing needs of the services marketplace, including digital technologies, thought leadership and storytelling, and analytics for key insights. We addressed the skills of a successful modern services marketer, technology as a key enabler to transformation and innovation, and address key best practices in this session given at the TSIA Technology Services World (TSW) 2017 event in San Diego CA.
Components of a comprehensive demand generation strategybreakoutrevenue
Buyer-centric demand generation strategies incorporate your business strategy, target markets, buyer personas, and industry segments – applying best practices to create an agile, repeatable, scalable process of generating demand for your solutions and qualified opportunities for sales.
This session will talk about four major challenges in demand generation today and how to solve them: big-buyer-data, buyer self-education, communication silos and rapidly changing buyer expectations.
ptg16513123There’s not a single business model, and the.docxpotmanandrea
ptg16513123
“There’s not a single business model, and
there’s not a single type of electronic
content. There are really a lot of
opportunities and a lot of options and we
just have to discover all of them.”
—TIM O’REILLY
A business model describes how an organization creates, captures, and
delivers value to its customers. Every business performs some activity
with the intention of generating value for its customers. At a conceptual
level, what does that look like and what existing businesses can you point
to as examples to determine that your model is sound?
Identifying your business model is helpful for two important reasons.
First, by studying businesses with a similar business model, you can
increase your own odds of success—an activity referred to as modeling.
Second, it provides a blueprint by which you can begin taking action to
define your business model. If you already have a model, you still can
make improvements or reinvent it by comparing it to well-established
models—an activity referred to as benchmarking.
CHAPTER 6
BUSINESS
MODELS
From the Library of Moaath Alangari
ptg16513123
Seven business model
archetypes
After spending considerable time mapping the various business models
online, we began to realize that many of the models were similar. We
observed there are fundamentally three archetypes that drive all business
models: Trade, Product, and Service. This was a breakthrough observa-
tion for us, because it paved the way for the model we then created.
Just as a color wheel starts with three primary colors and derives a set
of basic colors from the original three (red, green, blue), we’ve done
the same with our model. Many of the interesting online businesses are
hybrids of two of the three primaries; we call these the hybrid archetypes.
They include the Marketplace, Brokerage, and Subscription models.
And lastly there is the Ecosystem, which possesses traits of all three
primary archetypes.
Figure 6.1 illustrates this framework, which can be a useful place to start
thinking about how to structure your business. To make this framework
more useful, we also overlaid two prototypes to demonstrate each arche-
type. These prototypes are more defined and actionable models of the
more abstract archetype concept. This is not an exhaustive list of possible
prototypes, just a set of examples that illustrate the concept and provide
actionable material that you can use. Following the detailed description
of each archetype, we provide a list of the prototypes and a set of exam-
ples for each that appear to be succeeding online.
Trade
Trade is the primary archetype that describes the business of connect-
ing buyers and sellers, rather than offering something to be bought or
sold. The trader is the consummate “connector” who knows everyone
and helps to make introductions. Profits are generated by commission or
arbitrage, not by selling units or hours.
PART II KNOW80
From the Library of Mo ...
The Power of Clienteling Raymark Case StudyRaymark
The following benefits were achieved within the first 90 days of the project:
• After a comprehensive cultural change management and training program, 95% of the associates were consistently using the system and successfully completing their pro-active selling tasks.
• Migration of all users from manual client books to the new system in alignment with PCI directives.
• A 1000%+ increase in the number of outbound e-mails and calls to prospective customers by sales associates.
• A 9% Increase in total sales revenue by associate over a period when new customer acquisitions were down 12%.
• Number of repeat customers increased by 33%.
• A 21% increase in average spend per transaction over 3 months with customers that were “clienteled.”
... and more!
This presentation provides you with an overview of how to implement Electronic Records Management (ERM) according to ISO15489. The slides are from AIIM's ERM Specialist and Master Certificate Programs. For more information visit www.aiim.org/training
This presentation provides you with an overview of Electronic Records Management (ERM). The slides are from the AIIM ERM Certificate Program covering technologies and global best practices for managing electronic records.
This presentation provides you with an overview of Email Management (EMM). The slides are from AIIM's EMM Certificate Program, which is a training program designed from global best practices among AIIM's 65,000 Associate and Professional members.
This presentation provides you with an overview of Business Process Management (BPM). The slides are from AIIM's BPM Certificate Program, which is a training program designed from global best practices among AIIM's 65,000 Associate and Professional members. The BPM program covers concepts and technologies for process streamlining and re-engineering; requirements gathering and analysis; application integration; process design and modelling; monitoring and process analysis; and managing change. For more information visit www.aiim.org/training
This presentation provides you with a practical approach for implementing Enterprise Content Management (ECM) using the open methodology MIKE2. The slides are from the AIIM ECM Specialist and Master Certificate Programs. For more information visit www.aiim.org/training
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.