Introduction Social Media Monitoring - FreeTools

© theidentitychef.com
INTRODUCTION TO ONLINE MONITORING TOOLS

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@sdarine

facebook.com/sdarine

linkedin.com/in/darine

TheIdentityChef.com

sdarine@mail.ru


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OUTLINE

-GOOGLE TOOLS
-OTHER GLOBAL SOCIAL MEDIA MONITORING TOOLS
-SOCIAL MENTION
-EXPORTLY
-ROWFEEDER
-BIT.LY
-GOOGLE RANK CHECKER
-TWITTER MONITORING TOOLS


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WHAT CAN YOU MEASURE?

IT IS NOT ABOUT THE NUMBER OF LIKES OR
FRIENDS


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WHAT CAN YOU MEASURE?
• ROI vs ROE
• Engagement & Reach
– Concept of Hashtags
• Impact on SEO
• Sentiment !!!!!
• Competitive Intelligence
• Brand Image Management
• Cost Per Lead & Cost Per Acquisition
• What is being said about your brand in real time?
• Effect on Sales


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SO HOW DO YOU
QUANTIFY THESE?


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IT’S A COMBINATION OF:
FOLLOWERS / FRIENDS / LIKES
VIEWS / FORMS FILLED / CLICKS TO YOUR SITE
NUMBER OF UNIQUE PEOPLE ENGAGED
SENTIMENT AND SENTIMENT CHANGE OVER TIME
• BRAND ADVOCATES

NUMBER OF INFLUENCERS INVOLVED
CONTENT PRODUCED BY COMMUNITY AS A RESULT
(TWEETS, COMMENTS, VIDEO, BLOGPOSTS, PHOTOS)

NUMBER OF LEARNING CURVES, IDEAS, SUGGESTIONS GENERATED
HIGHLIGHT NUMBER OF COMPLAINTS FOUND AND RESOLVED

ACHIEVING CAMPAIGN OBJECTIVES

COMPARE ALL OF THESE OVER TIME

- GOOGLE ALERTS
1- GOOGLE TOOLS - GOOGLE READER

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GOOGLE ALERTS
• Google Alerts is a free Google service that allows you to monitor
results for certain keywords and terms in real-time…

• You can use to monitor what is being said:
– about you
– your industry
– your campaigns
– your competitors

• Do no forget about common spelling mistakes and yupour brand
name variations

REFERENCES:
- GET A GOOGLE ACCOUNT FIRST GOOOGLE.COM/ACCOUNTS/CREATEACCOUNT
- GO TO GOOGLE.COM/ALERTS
- HTTP://BIT.LY/GOOGLEALERTS5MINGUIDE

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GOOGLE ALERTS SETUP

1. SIGN INTO YOUR GOOGLE ACCOUNT 3. DEFINE YOUR SEARCH TERM, TYPE,
FREQUENCY, VOLUME AND DELIVERY
METHOD
2. GO TO GOOGLE.COM/ALERTS

4. MONITOR AND MODIFY ALERTS OVER
TIME

- RECOMMEDED TO HAVE ALERTS DELIVERED VIA RSS
- AS GOOGLE ALERTS ARE IN BETA IT IS ALSO PREFERABLE TO DOUBLE CHECK VIA GOOGLE ADVANCED SEARCH ONCE A WEEK

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GOOGLE READER
Google Reader is a Web-based aggregator, capable of reading RSS feeds
online or offline. Read them in one place with Google Reader, where keeping
up with your favorite websites is as easy as checking your email.

Use it to monitor Google Alerts, Influential blogs, Industry sites, Competitor’s
sites, and other feeds you create across the web.

GET STARTED AT GOOGLE.COM/READER

KEEP ON THE LOOKOUT FOR ON WEBSITES YOU LIKE

EVERYTHING YOU NEED TO KNOW TO GET YOU STARTED:
‐CNET’S NEWBIES GUIDE TO GOOGLE READER
‐HTTP://WWW.GOOGLE.COM/SUPPORT/READER/
‐HTTP://WWW.YOUTUBE.COM/GOOGLEREADERHELP
‐HTTP://WWW.WIKIHOW.COM/USE-GOOGLE-READER

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GOOGLE READER
• You can also follow people via Google Reader


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GOOGLE READER
To easily share your Google Reader Feeds & alerts among team members &
SYNC across accounts you can IMPORT/EXPORT Feeds

1. GO TO THE LITTLE ARROW NEXT 2. IMPORT / EXPORT TO YOUR HEART’S CONTENT
TO SUBSCRIPTION AND CLICK MANAGE
SUBSCRIPTIONS


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Create an RSS feed for ANY webpage via http://page2rss.com/


2- OTHER GLOBAL SOCIAL MEDIA MONITORING TOOLS

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HTTP://WWW.SOCIALMENTION.COM/

Social Mention is a social media search and analysis platform that aggregates user generated
content from across the universe into a single stream of information onsite or via RSS.
With Social Mention you can monitor overall or channel by channel.

socialmention.com/alerts/

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HTTP://EXPORT.LY/

Export.ly makes it easy to analyze social media data. Analyze your Twitter followers,
Facebook fan page, and more with an awesome spreadsheet full of data

The fan pages you analyze do not have to be YOURS ;)

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HTTP://ROWFEEDER.COM/
Monitor users, hashtags and keywords on Twitter & Facebook and have them all on EXCEL
Use it for:
1.) Brand Monitoring
2.) Campaign Measurement
3.) Contests &
4.) Market Research


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HTTP://BIT.LY/

Yes, it is much more than a link shortening service.

Shorten long links into tidy customizable ones, share them on your social networks and
SEE what happens by the minute.


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HTTP://GOOGLERANKCHECKER.NET/

Helps you check how well does your website (or competing site) rank for a
certain keyword/phrase in Google search results.

TO MONITOR YOUR GOOGLE PAGE RANK GET GOOGLE TOOLBAR OR USE WWW.PRCHECKER.INFO
ALSO PLAY WITH GOOGLE ADWORDS EXTERNAL TOOLS & GOOGLE SEARCH INSIGHTS

3- TWITTER MONITORING

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TWITTER SEARCH
1. GO TO SEARCH.TWITTER.COM

2. USE ADVANCED SEARCH TO REFINE KEYWORDS, LOCATIONS, TERMS... TIPS HERE
HTTP://BIT.LY/EK5B8T

3. TAKE THE RSS FEED AND POST IT IN YOUR GOOGLE READER TO STAY UPDATED
MONITOR YOUR BRAND MENTIONS, COMPETITORS, INDUSTRY TERMS,
SENTIMENT, NEWS...


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GRADE TWITTER HANDLES

WHAT FOR?
-MONITOR YOUR GRADE OVER TIME
-CHECK THE REACH OF YOUR COMPETITORS
-CHECK YOUR COMPETITOR’S BEHAVIOUR & WHO
THE PEOPLE THEY ENGAGE THE MOST ARE


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GRADE TWITTER HANDLES
1. HTTP://KLOUT.COM/ - EVALUATES TWEETS &
GIVES YOU A SCORE AND BEHAVIOR ANALYSIS

2. HTTP://WWW.PEERINDEX.NET/ - SIMILAR TO
KLOUT BUT WITH DIFFERENT METRICS

3. TWITTERGRADER.COM – CAN ALSO GIVE YOU
ACCESS TO TOP TWEEPS BY LOCATION

3. HTTP://TWEETSTATS.COM – GIVES YOU STATISTICAL ANALYSIS
OF YOUR LATEST TWEETS & PEOPLE’S INTERACTIONS WITH THEM.

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VISUALIZING REACH
1. HTTP://TWEETREACH.COM/

PROVIDES YOU WITH THE REACH OF A URL, TWITTER NAME,
PHRASE OR HASHTAG.

COMPARE YOUR REACH AND THE REACH OF YOUR
CAMPAIGNS VS YOUR COMPETITORS.

2. HTTP://APPS.ASTERISQ.COM/MENTIONMAP/#

USE MENTIONMAP TO SEE TWITTER CONVERSATIONS
ABOUT SOMEONE OR SOMETHING AS A NETWORK AND
CLICK ANY USER TO EXPLORE.

A GOOD WAY TO SEE HOW CONVERSATION STARTS AND
SPREADS THROUGH PEOPLE.

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ARCHIVING & ANALYZING TWEETS
1. DEFINE AND REGISTER YOU HASHTAG WITH
HTTP://TAGDEF.COM/ AND HTTP://TWUBS.COM/

2. ARCHIVE TWEETS IN HTTP://TWAPPERKEEPER.COM/
AND MONITOR IN
HTTP://SUMMARIZR.LABS.EDUSERV.ORG.UK

3. MONITOR TRENDS FROM
HTTP://WHATTHETREND.COM/


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THE ARCHIVIST

http://visitmix.com/work/archivist-desktop/

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DISCLAIMER
THE TOOLS OUTLINED REPRESENT JUST A SAMPLING OF THE
TOOLS AVAILABLE OUT THERE THAT CAN ENABLE YOU TO
MONITOR YOUR ONLINE ACTIVITIES IN ORDER TO ILLUSTRATE
THE STRATEGY ONE MAY FOLLOW IN SETTING UP A MONITORING
STRATEGY. TOOLS ARE CONSTANTLY EVOLVING AND CHANGING
AND NEW TOOLS POP UP ALL THE TIME.

BE ON THE LOOKOUT FOR NEW TOOLS, AND TRY NEW THINGS
CONSTANTLY TO SEE WHAT WORKS BEST FOR YOU.

FOR ONE COMPLETE SOCIAL MEDIA MONITORING SOFTWARE
YOU CAN CHECK :

- UBERVU
- LITHIUM SOCIAL MEDIA MONITORING
- RADIAN 6
- JIVE
- SM2
- …OTHERS…

-Background images remixed from http://helloantique.blogspot.com/2010/09/fabulously-quirky-lady-with-binoculars.html
-Icons via http://findicons.com/

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@sdarine

facebook.com/sdarine

linkedin.com/in/darine

TheIdentityChef.com

sdarine@mail.ru


Introduction Social Media Monitoring - FreeTools

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