New Content Marketing Research and Resources [Webinar]LinkedIn
LinkedIn hosted a webinar entitled "New Content Marketing Research and Resources" in which Taylor Schreiner, Director of Insights for LinkedIn Marketing Solutions, and Valter Sciarrillo, Head of Measurement, presented new research and resources for marketers looking to better measure and drive success with their content marketing efforts. Check out this presentation from the webinar.
Want more LinkedIn Marketing Solutions insights and resources? Visit our page here: http://business.linkedin.com/marketing-solutions/social-media-strategy.html?src=s-ss
21 Quotes That Will Change the Way You Think About MarketingJay Baer
From the new marketing book from Jay Baer, it's 21 Quotes That Will Change the Way You Think About Marketing, featuring some of the smartest minds in content marketing today.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
This presentation will allow you to:
a) Understand why it is important to network
b) How to initiate networking for opportunity
c) How to plan your networking
d) Apply 7 tools as conversation starters
The Invisible ROI Of Creating A Digital Asset For Any ExecutiveJanette Getui
We now live in a world where employers hire not based on resumes and CV's but on the information they find online. If you want to develop your executive presence and make your reputation your greatest asset, here's a simple solution.
New Content Marketing Research and Resources [Webinar]LinkedIn
LinkedIn hosted a webinar entitled "New Content Marketing Research and Resources" in which Taylor Schreiner, Director of Insights for LinkedIn Marketing Solutions, and Valter Sciarrillo, Head of Measurement, presented new research and resources for marketers looking to better measure and drive success with their content marketing efforts. Check out this presentation from the webinar.
Want more LinkedIn Marketing Solutions insights and resources? Visit our page here: http://business.linkedin.com/marketing-solutions/social-media-strategy.html?src=s-ss
21 Quotes That Will Change the Way You Think About MarketingJay Baer
From the new marketing book from Jay Baer, it's 21 Quotes That Will Change the Way You Think About Marketing, featuring some of the smartest minds in content marketing today.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
This presentation will allow you to:
a) Understand why it is important to network
b) How to initiate networking for opportunity
c) How to plan your networking
d) Apply 7 tools as conversation starters
The Invisible ROI Of Creating A Digital Asset For Any ExecutiveJanette Getui
We now live in a world where employers hire not based on resumes and CV's but on the information they find online. If you want to develop your executive presence and make your reputation your greatest asset, here's a simple solution.
Stephanie Sammons Interview with the Journal of Financial PlanningStephanie Sammons
I was interviewed for the October 2014 edition of the Journal of Financial Planning magazine in their "10 Questions With Noteworthy People" section on the topic of how financial advisors can "Build Digital Influence and Succeed in a Wired World". I share my thought and insights on how to re-think your client acquisition and retention strategy, creating a digital and social media marketing strategy, blogging and driving traffic to your website, LinkedIn, and digital marketing mistakes to avoid.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
An overview presentation on using social media as a customer service channel. Presented at the ASMI two-day session on Customer Engagement Marketing (Jan. 29, 2010).
This is an overview of a presentation on best practices in social media I gave to a law firm in Minneapolis. Since my background is advertising and marketing, I like to think about social media as it relates to and mashes up personal branding, your "individual" brand within a corporation and the corporation's brand. Which persona takes precedence--when, and why? Then how do your personas and their actions affect relationships with your customers? These are vibrant topics and I enjoy presenting them.
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
These are the Branch Company values - they guide how we work everyday and how we interact with each other, our customers, vendors and potential new team members.
Next-level collaboration: The future of content and design | Confab 2015Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
This is the slidedeck for a masterclass on the use of social media within customer service I took part in. the event was organised by the Customer Contact Association. From my point of view the key to the use of social within customer care is understanding your culture and how open you are: mindset not toolset.
The most profitable capital for today’s company is not money…it’s the customer. Gathering information about them has become big business, yet NO ONE has a finite answer to the question “Who is she/he”?
The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by...Doyle Buehler
The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by Doyle Buehler
This is the Frost & Sullivan 18th Annual Digital Marketing Executive Conference 2017 Nashville
We often hear the expression, “disruption is all around us”, yet we mostly miss what this really means, and how it affects us and our business direction, and more importantly, what we can actually do about it.
The companies that are actually disrupting are the ones that are making successful strategic digital marketing decisions based upon critical digital strategies. This is where the disruption starts.
It’s not about the technology. It's not just for startups anymore, either. It is about rethinking how you assemble your team and formulate your core digital strategies that affect disruption.
Disruption is here. More is coming. And, your company can be at the forefront of it - by creating the environment for marketing disruption and transformation in your business.
In the “Art of Disruption”, you will discover:
1. Insights into the key and critical roles that most affect change & disruption
2. Framework strategies, that clearly and succinctly create the proper environment for businesses wanting to create their own disruption in their strategic marketing.
3. Critical factors on how to effectively create the disruptions within your own industry that lead to significant customer uptake and proper industry acknowledgment.
Businesses that disrupt their industries can become remarkable. And, those that don’t, will simply become irrelevant and close their doors. Which one are you?
Setting Goals And Getting Internal Support For A Branded Online CommunityFeverBee Limited
FeverBee's Richard Millington explains setting goals and getting support are two halves of the same coin. Learn how to get support for your online community during this webinar.
The Power OF Story - 4 Archetypes For Content Creation StrategiesThe Content Advisory
My presentation for Content Marketing World - it's my introductory session to talk about creating processes for the Content Marketing Creation process.
Social Media 101 for Microsoft PartnersUlistic Inc.
Stuart Crawford from Bulletproof InfoTech, who serves Calgary, Red Deer and Alberta with Microsoft Small Business computer repair, technology support and business solutions shared his tips and tricks on Social Media with Microsoft partners on the 5W25 seminar series.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
Stephanie Sammons Interview with the Journal of Financial PlanningStephanie Sammons
I was interviewed for the October 2014 edition of the Journal of Financial Planning magazine in their "10 Questions With Noteworthy People" section on the topic of how financial advisors can "Build Digital Influence and Succeed in a Wired World". I share my thought and insights on how to re-think your client acquisition and retention strategy, creating a digital and social media marketing strategy, blogging and driving traffic to your website, LinkedIn, and digital marketing mistakes to avoid.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
An overview presentation on using social media as a customer service channel. Presented at the ASMI two-day session on Customer Engagement Marketing (Jan. 29, 2010).
This is an overview of a presentation on best practices in social media I gave to a law firm in Minneapolis. Since my background is advertising and marketing, I like to think about social media as it relates to and mashes up personal branding, your "individual" brand within a corporation and the corporation's brand. Which persona takes precedence--when, and why? Then how do your personas and their actions affect relationships with your customers? These are vibrant topics and I enjoy presenting them.
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
These are the Branch Company values - they guide how we work everyday and how we interact with each other, our customers, vendors and potential new team members.
Next-level collaboration: The future of content and design | Confab 2015Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
This is the slidedeck for a masterclass on the use of social media within customer service I took part in. the event was organised by the Customer Contact Association. From my point of view the key to the use of social within customer care is understanding your culture and how open you are: mindset not toolset.
The most profitable capital for today’s company is not money…it’s the customer. Gathering information about them has become big business, yet NO ONE has a finite answer to the question “Who is she/he”?
The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by...Doyle Buehler
The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by Doyle Buehler
This is the Frost & Sullivan 18th Annual Digital Marketing Executive Conference 2017 Nashville
We often hear the expression, “disruption is all around us”, yet we mostly miss what this really means, and how it affects us and our business direction, and more importantly, what we can actually do about it.
The companies that are actually disrupting are the ones that are making successful strategic digital marketing decisions based upon critical digital strategies. This is where the disruption starts.
It’s not about the technology. It's not just for startups anymore, either. It is about rethinking how you assemble your team and formulate your core digital strategies that affect disruption.
Disruption is here. More is coming. And, your company can be at the forefront of it - by creating the environment for marketing disruption and transformation in your business.
In the “Art of Disruption”, you will discover:
1. Insights into the key and critical roles that most affect change & disruption
2. Framework strategies, that clearly and succinctly create the proper environment for businesses wanting to create their own disruption in their strategic marketing.
3. Critical factors on how to effectively create the disruptions within your own industry that lead to significant customer uptake and proper industry acknowledgment.
Businesses that disrupt their industries can become remarkable. And, those that don’t, will simply become irrelevant and close their doors. Which one are you?
Setting Goals And Getting Internal Support For A Branded Online CommunityFeverBee Limited
FeverBee's Richard Millington explains setting goals and getting support are two halves of the same coin. Learn how to get support for your online community during this webinar.
The Power OF Story - 4 Archetypes For Content Creation StrategiesThe Content Advisory
My presentation for Content Marketing World - it's my introductory session to talk about creating processes for the Content Marketing Creation process.
Social Media 101 for Microsoft PartnersUlistic Inc.
Stuart Crawford from Bulletproof InfoTech, who serves Calgary, Red Deer and Alberta with Microsoft Small Business computer repair, technology support and business solutions shared his tips and tricks on Social Media with Microsoft partners on the 5W25 seminar series.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
How does today's small business owner build a company of distinction that insures that company will flourish. Only way is to built it right and this presentation will show you how. Creating "Wow!" moments is the start. using the Internet effectively is a plus as well.
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
Where are we and where are we going with marketing for a small business? Simpley put we have come a long way in a short time and the power of the Internet is available to today's busy business owner. The tools are available and this presentation will help you plan your next step in how to use them.
This is a webinar presentation I recently wrote and delivered on how companies can leverage the full benefits of web 2.0 technology and social software
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7. Building Credibility & Reputation What are the Pillars? Talent, Time, Determination. Persistence, Practice,10 000 Hour Rule * * Malcolm Gladwell
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23. Dr. Paul Winton Principal Temple: Capital Investment Specialists e: paul.winton@templeinvestment.com w: www.templeinvestment.com p: +64 9 8899370 m: +64 21 766581 -Temple helps your company make complex capital investment decisions- - ASB Business TV – How to boost your capital productivity - Unlimited Magazine – Tender Promises: building tomorrows internet infrastructure
24. David Newport Switch Business Ltd t: (09) 377 7735 m: (021) 304 414 f: (09) 377 7725 e: [email_address] a: 45 Chancery Street, Auckland Central p: PO Box 4442, Shortland Street, Auckland 1140 w. www.switchbusiness.co.nz The New Zealand Herald How to prepare your business for sale The New Zealand Herald “ The Business ” section ’ s Gill South talks with Switch Business owners about the opportunities in the marke t
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26. Thank You Dwayne Alexander [email_address] www.alexandercommunications.co.nz www.twitter.com/goalgetter www.livemygoals.com www.google.com/profiles/dwaynejamesalexander www.facebook.com/dwaynealexander 021 324463 09 522 5541
Editor's Notes
You / Your Company Case studies & testimonials
Ok – so you’ve been quoted in a blog, in an article, in the media- it doesn’t stop there...