Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
Building the Ultimate Online Community in 10 StepsDNN
(Originally presented at a DNN webinar, "Buliding the Ultimate Online Community in 10 Steps" - http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/423998)
94% of buyers trust word-of-mouth marketing over advertising. That's why it's critical that you provide buyers and customers with the ability to communicate with each other.
The ten steps to building the ultimate online community are:
1) Develop a 90-day plan
2) Build a lean community team
3) Select an easy-to-use technology provider
4) Build the community
5) Recruit your initial community members
6) Seed activity in your community
7) Engage your initial members
8) Collect feedback from members
9) Review your results
10 Promote the community
The Social Organization - IBM - The Business Value of Social Software CIO ForumBilal Jaffery
Presentation given at the Toronto CIO Forum Keynote. The Social Organization talks about the perfect harmony of social software adoption internally leading to a culture that brings the social culture, IBM values and ideas to the external networks. Our social software platforms are based on Lotus Connections.
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
Building the Ultimate Online Community in 10 StepsDNN
(Originally presented at a DNN webinar, "Buliding the Ultimate Online Community in 10 Steps" - http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/423998)
94% of buyers trust word-of-mouth marketing over advertising. That's why it's critical that you provide buyers and customers with the ability to communicate with each other.
The ten steps to building the ultimate online community are:
1) Develop a 90-day plan
2) Build a lean community team
3) Select an easy-to-use technology provider
4) Build the community
5) Recruit your initial community members
6) Seed activity in your community
7) Engage your initial members
8) Collect feedback from members
9) Review your results
10 Promote the community
The Social Organization - IBM - The Business Value of Social Software CIO ForumBilal Jaffery
Presentation given at the Toronto CIO Forum Keynote. The Social Organization talks about the perfect harmony of social software adoption internally leading to a culture that brings the social culture, IBM values and ideas to the external networks. Our social software platforms are based on Lotus Connections.
Community Strategy Roadmap: How to Create a Community Strategy with the Commu...Carrie Melissa Jones
Walkthrough of the framework that will help you plan and improve your community and community management strategy. Includes helpful tips for building up, paring down, and creating a roadmap for strategic planning.
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
I completed this analysis of Twitter conversation traffic during a webinar hosted by HubSpot with salesforce.com during my MBA summer internship at salesforce. We used Radian6 to analyze the conversation and questions on Twitter.
This presentation describes the radical changes taking place in today's large corporation. A special emphasis is given toward the role HR can play in driving leadership and organizational change. Case study material is also presented.
Building Web Communities That Add ValueDavid Terrar
Using the web community we built for Institute of Chartered Accountants of England and Wales professional member network as a case study, this presentation gives practical advice on how to build a better web community
This presentation includes templates and instructions for Community Mapping (mapping your community segments), Content Mapping (creating a content strategy), and Tracking Metrics. Amy Sample Ward presented as part of the Nonprofit Webinars series. You can learn more about Amy at http://amysampleward.org or find other webinars at http://www.nonprofitwebinars.com/
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
RECORDED SESSION LINK: https://www.youtube.com/watch?v=LALQ0_FPAWg
The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
In this Social Media Week session we will look to uncover and explain these differences - what does community infer as opposed to social media, how does this relate to your respective audiences, how do these align with your business objectives and what the tools available in ones armoury to drive towards these objectives. Social strategy, content production and distribution, customer engagement, community development, analytics and ROI - who is best suited to deliver these?
During the hour we'll take a look at:
- A brief history of the community manager and social media manager
- The responsibilities of each role
- The different types of business outcomes
- What to look for when hiring
Building Sustainable Corporate Web CommunitiesDavid Terrar
This is the latest version of my \"building better web communities\" presentation, as delivered at Arjen Strijker\'s SOMESSO conference in Zurich on 31-10-08. This needs a proper overhaul to make it Presentation Zen style, as a number of the slides fail the Guy Kawasaki 10/20/30 rule of Powerpoint. I\'ll be doing a new version soon, but I\'m also working on a re-write having puilled all these ideas into our new methodology.
Six Essential Shifts in Social Media StrategyDave Fleet
Presentation by Dave Fleet at BlogWorld & New Media Expo New York 2012.
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give.
This presentation examines six essential shifts that companies need to make in their approach to social media, from a shift towards social business, to better content planning, to improved measurement and more.
Web Communities With RelationSys And D2CDavid Terrar
D2C and RelationSys at the Internet World 2009 providing some thoughts and suggested reading on enterprise social software, shift happens. permission marketing, and the future (as well as explaining a little of what they do)
An overview on Google+ for brands, marketers and businesses. It includes an overview of the platform, how it works, specifics on the features, what it means for business/marketers, and a look into the future.
Tweet me at @thedancho if you'd like a copy.
Bazı yöneticiler nitelikli çalışanlardan sıkılırlar. Karşılarında onların hata yapmasını engellemeye çalışırken hevesini kaçıran birileri olmasını istemezler. Sürekli evet diyen ve her istediğini yapan personelle “çalışmayı” daha çok severler.
Community Strategy Roadmap: How to Create a Community Strategy with the Commu...Carrie Melissa Jones
Walkthrough of the framework that will help you plan and improve your community and community management strategy. Includes helpful tips for building up, paring down, and creating a roadmap for strategic planning.
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
I completed this analysis of Twitter conversation traffic during a webinar hosted by HubSpot with salesforce.com during my MBA summer internship at salesforce. We used Radian6 to analyze the conversation and questions on Twitter.
This presentation describes the radical changes taking place in today's large corporation. A special emphasis is given toward the role HR can play in driving leadership and organizational change. Case study material is also presented.
Building Web Communities That Add ValueDavid Terrar
Using the web community we built for Institute of Chartered Accountants of England and Wales professional member network as a case study, this presentation gives practical advice on how to build a better web community
This presentation includes templates and instructions for Community Mapping (mapping your community segments), Content Mapping (creating a content strategy), and Tracking Metrics. Amy Sample Ward presented as part of the Nonprofit Webinars series. You can learn more about Amy at http://amysampleward.org or find other webinars at http://www.nonprofitwebinars.com/
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
RECORDED SESSION LINK: https://www.youtube.com/watch?v=LALQ0_FPAWg
The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
In this Social Media Week session we will look to uncover and explain these differences - what does community infer as opposed to social media, how does this relate to your respective audiences, how do these align with your business objectives and what the tools available in ones armoury to drive towards these objectives. Social strategy, content production and distribution, customer engagement, community development, analytics and ROI - who is best suited to deliver these?
During the hour we'll take a look at:
- A brief history of the community manager and social media manager
- The responsibilities of each role
- The different types of business outcomes
- What to look for when hiring
Building Sustainable Corporate Web CommunitiesDavid Terrar
This is the latest version of my \"building better web communities\" presentation, as delivered at Arjen Strijker\'s SOMESSO conference in Zurich on 31-10-08. This needs a proper overhaul to make it Presentation Zen style, as a number of the slides fail the Guy Kawasaki 10/20/30 rule of Powerpoint. I\'ll be doing a new version soon, but I\'m also working on a re-write having puilled all these ideas into our new methodology.
Six Essential Shifts in Social Media StrategyDave Fleet
Presentation by Dave Fleet at BlogWorld & New Media Expo New York 2012.
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give.
This presentation examines six essential shifts that companies need to make in their approach to social media, from a shift towards social business, to better content planning, to improved measurement and more.
Web Communities With RelationSys And D2CDavid Terrar
D2C and RelationSys at the Internet World 2009 providing some thoughts and suggested reading on enterprise social software, shift happens. permission marketing, and the future (as well as explaining a little of what they do)
An overview on Google+ for brands, marketers and businesses. It includes an overview of the platform, how it works, specifics on the features, what it means for business/marketers, and a look into the future.
Tweet me at @thedancho if you'd like a copy.
Bazı yöneticiler nitelikli çalışanlardan sıkılırlar. Karşılarında onların hata yapmasını engellemeye çalışırken hevesini kaçıran birileri olmasını istemezler. Sürekli evet diyen ve her istediğini yapan personelle “çalışmayı” daha çok severler.
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting Taly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Tech 2011 Report is following the predictions of ReadWriteWeb, GigaOm, IBM, Forrester and other leading experts.
Watch for TrendsSpoting's 2011 Social Media and Mobile Predictions.
Bigumigu olarak iletişim trendleri danışmanlığı adını verdiğimiz iş modelimiz ilk yılını dolduruyor. İstedik ki geçtiğimiz yıl hangi konuların üstünde özellikle durmuşuz, müşterilerimize nelerden bahsetmişiz, tüm takipçilerimizle paylaşalım.
Detaylar: http://bit.ly/BIT_2011
Online Community Management: Yes, it's really a jobDawn Foster
A presentation about community management as a career. It covers these topics:
* Defining Community
* Community Manager Jobs
* - * Examples of Community Manager Jobs
* - * What They Do & Skills Required
* - * Salaries and Career Paths
* Guiding Principles and Best Practices
We are online community gathering place. We provide Social Services like pay it forward ideas and other social works to helpful people. Visit TrikleTrade.com and Join our community today.
How can agencies engage volunteers in supporting a more included life in the...LiveWorkPlay
Presentation to the Gathering on Person-Centred Practices, October 22-23, Thorold, Ontario.
How can agencies engage volunteers in supporting a more included life in the community for people with intellectual disabilities?
Keenan Wellar, MA and Julie Kingstone, MEd
Co-Founders & Co-Leaders, LiveWorkPlay
Starting in 2008, LiveWorkPlay embarked on a journey of “de-programming” by making a shift from congregated programs
to authentic community-based supports and outcomes based
on flexible and individualized person-centered planning.
At the core of this transformation, the agency dramatically expanded the size and scope of its volunteer team. This has changed the organization, it has changed lives, and it is changing the community.
INFORME: Índice de Confianza Social. ESADE - Obra Social "la Caixa"ESADE
El I Índice de Confianza Social ESADE-Obra Social “la Caixa” supone la creación de una nueva herramienta de análisis social de base subjetiva que mide el grado de confianza social de los ciudadanos en el presente y en el futuro del país.
La confianza social es un activo de primer orden que contribuye a la estabilidad institucional, al progreso económico y al desarrollo humano de los países. Medirla es, por tanto, crucial ya que permite “tomar el pulso” a la sociedad, identificar los vaivenes de su estado de ánimo, y, con el tiempo, reconstruir la historia emocional del país. Es importante no solo para satisfacer nuestra necesidad de generación de información fiable sino para permitir también la transformación de la realidad, para que nuestra sociedad sea más justa y más próspera.
Loss mechanisms in Polymer-Fullerene Solar Cellsdisorderedmatter
A combination of transient photovoltage (TPV), voltage dependent charge extraction (CE) and time delayed collection field (TDCF) measurements is applied to poly[[4,8-bis[(2-ethylhexyl)oxy]benzo[1,2- b:4,5-b’]dithiophene-2,6-diyl] [3-fluoro-2-[(2-ethylhexyl)carbonyl] thieno[3,4-b]thiophenediyl]] (PTB7):[6,6]- phenyl-C71-butyric acid (PC71BM) bulk heterojunction solar cells to analyze the limitations of photovoltaic performance. Devices are processed from pure chlorobenzene (CB) solution and a subset was optimized with 1,8-diiodooctane (DIO) as co-solvent. The dramatic changes in device performance are discussed with respect to the dominating loss processes. While in the devices processed from CB solution, severe geminate and nongem- inate recombination is observed, the use of DIO facilitates efficient polaron pair dissociation and minimizes geminate recombination. Thus, from the determined charge carrier decay rate under open circuit conditions and the voltage dependent charge carrier densities n(V), the nongeminate loss current jloss of the samples with DIO alone enables us to reconstruct the current/voltage (j/V) characteristics across the whole operational voltage range. Geminate and nongeminate losses are considered to describe the j/V response of cells prepared without additive, but lead to a clearly overestimated device performance. We attribute the deviation between measured and reconstructed j/V characteristics to trapped charges in isolated domains of pure fullerene phases.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
Getting Started with Enterprise Social NetworkingDavid Stephens
This presentation is to introduce social software and social networking. It includes a demo of Lotus Connections and some information on how to get started quickly with a Lotus Connections deployment.
The business value in social networks tgmcDaryl Pereira
Join Bilal Jaffery, (Worldwide Social Media & Competitive Marketing Leader, IBM ISV & Developer Relations) and Daryl Pereira (Web and Social Media Manager, IBM ISV & Developer Relations) on an exploration into how businesses are finding real value in social media.
You'll see how social networks within the workplace can make us more efficient and knowledgeable, and how a social business breaks down barriers between prospects, customers and its extended ecosystem.
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
Social Media Marketing by Mint Social's Matt O'BrienMatthew O'Brien
Presentation from February 11th, Matt O'Brien of Mint Social presented at the Traverse City Chamber of Commerce on using social media marketing to grow your business online. Learn more at http://www.MintSocial.com
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Design for Good
Throw out the old model you've been using with traditional media. Social media isn't your grandma's audience. Not only does your new audience listen, they want to help you create. Find out how to adapt to social media by adjusting to two-or-more-way communication.
Similar to How to set up an online community? (20)
We are seeing a massive change in how organizations identify, procure, and implement solutions. This changes the role of the B2B sales rep. Learn how to be ready for the change.
Content analytics is using rules, mathematical, statistical, and semantic models to automate how content is captured, analyzed, and governed over its lifecycle
Smartphones are changing customer and staff behavior. Information needs to be aware from everywhere, at anytime, and from any device. But don't do random acts of mobile - consider instead the strategic role of mobile for your staff and customers.
This presentation explains Information Governance. Learn what it takes to improve the value of information, manage information risks, and reduce information costs.
Riding the wave of socal media to grow your businessAtle Skjekkeland
This presentation will guide you through some tips and tricks for engaging in the social media world, with the intention of growing your business, not just sharing your photos and what you ate last night.
This presentation describes how you can use social technologies to transform key business processes, but also required governance to reduce risks. For more information www.aiim.org
Become a Certified Information Professional (CIP), AIIM's newly-launched certification. Earning this designation demonstrates your ability to solve an organization's existing information-related problems as well as plan for the future.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
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PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
5. “Communities already exist. Instead, think about how you can help that community do what it wants to do” Mark Zuckerberg, CEO of Facebook
6. Creating a Groundswell Strategy What are your customers ready for? What are your goals? How do you want relationships with your customers to change? What applications should be build?
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9. Determine the Content Strategy Get daily industry news and perspectives Discuss and agree upon best practices Find and connect with industry peers Discuss technologies and products
11. Selecting the right community platform Social Software in the Workplace (Your people, your place) Externally Facing Social Software (“White-label”) (Your people, other people, your place Public Social Media (Branded) (your people, other people, their place) Data, user experience and governance controlled by the enterprise; private; white-label Data, user experience and governance may be controlled by others; pre-branded Assisting with: connecting, marketing, selling, servicing, crowdsourcing, recruiting, training, producing, communicating Atlassian blueKiwi Drupal IBM Jive Leverage Microsoft MindTouch Mzinga OpenText Teligent …… Awareness Communispace CrowdFactory Flux IntroNetworks Kickapps Lithium LiveWorld Neighborhood America ONEsite Pluck Sparta Social Networks The Port Network ….. Blogtronix EMC eTouch Google NewsGator Novell SocialText ThoughtFarmer Twiki Yammer …. Blogger Facebook LinkedIn MySpace Twitter YouTube ….. Ning Source: Gartner
12. 10 Commandments Know your special purpose Establish a social norm Set clear expectations Cast a wide net Create productive outcomes Make it personal Be a bridge Don’t feed the troll Measure the right things Assemble Source: GetSatisfaction.com
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14. Remember: Content is King… “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting” “….One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In a sense, the Internet is the multimedia equivalent of the photocopier. It allows material to be duplicated at low cost, no matter the size of the audience. The Internet also allows information to be distributed worldwide at basically zero marginal cost to the publisher. Opportunities are remarkable, and many companies are laying plans to create content for the Internet.” Content is King (1/3/96) By Bill Gates
18. Get visitors to connect Make it easy to share Use solutions like GigyaSaaS to optimize website w/social media Make it easy to connect Make it easy to see what others are doing Get visitors to engage
20. Cross-Post to Social Media Good Good OK Good Good OK Good OK Bad Good Good OK Good OK Good Source: CMO
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22. My Social Media Principles Social media is a dialog, not a monologue The person that shares the most will become the most recognized industry expert Don’t just follow others revolution, create your own The world is flat again – reputation matters!
34. How to get started? Practical advice for getting started with an online community Start small, but plan for larger presence Reach out to your most active customers Plan to drive traffic to your community Build in a reputation system Source: Groundswell
36. Social Business Virtual Conference Learn how to use social technologies to engage staff and empower customers September 8, 2011, 11am – 5pm EDT Meet thought-leaders and early adopters September 8, 2011, 11am – 5pm EDT www.aiim.org/socialbusinessconference Space is limited – register now at www.aiim.org/socialbusinessconference
1100 Good morningMy name is AtleSkjekkleland, Vice President of AIIMResponsible for all AIIM productsEarly adopter and super user of social mediaHave failed often and fast, but learnt a lot along the wayBy the way;Question: Anybody know where I am from?Nor, Swe, Indo, Port….AgendaHow to set up an online community to engage channel or customers? Tell you about our experience…How to use social media to promote the new community (improve communication, brand exposure, web traffic, and SEO)? Tell you about our experience…
1101First, - let me start by introducing AIIM….AIIM is a community for people looking at ways to improve their org find, control and optimize informationStarted in 1943Have approx 65,000 Associate and professional membersHQ just outside Washington, DC, - where I also live. More then 20,000 professionals have attended the AIIM Certificate programs.Also doing a lot of research – e.g. capture market trends, distributed vs centralized capture.Also doing standards – most known / unknown is PDF, PDF/A, PDF/Healthcare, etc.And events; next one is a virtual conference on how to benefit from and manage social technologiesLearn how to create and grow a community from 0 to 45,000….
1103Remember to also check out John Mancini’s blog DigitalLandfill.orgGood resource for ideas and market trends
1115How to improve our community platform?Remember: Seth Godin defines a tribe as a group of people connected to one another, connected to a leader, and connected to an idea that inspires their passion. There are tribes everywhere, and people form tribes with or without us using the Internet as a platformTribes grow when people recruit other people. That’s how ideas spread as well. They don’t do it for you, of course. They do it for each other. Leadership is the art of giving people a platform for spreading ideas that work.Communities already exist. Instead, think about how you can help that community do what it wants to do”Mark Zuckerberg, CEO of FacebookAnd remember: Facebook try to get you to use your real name.
1117 To understand how to approach this we got some ideas from the best selling book Groundswell.Start by asking yourself the following 4 questions;1. PEOPLEWhat are your customers ready for? What is their problem or goals? How can you help them?2. OBJECTIVESWhat are your goals? Listen, energizing, tapping the community for R&D?3.STRATEGYHow do you want relationships with your customers to change? Help carry messages to other, become more engages in your company?4. TECHNOLOGY What applications should be build? After having decided 1,2,3… Get your technology platform right and make it easy for people to join, update their profiles, comment, rate, etc.
1119The web is no longer just a place to publish information. The authors of the book The Cluetrain Manifesto in 1999 very early to foresee how the web changes how we sell and market products…Old days: went to the market to discuss and learn about a product before buying it.Now: I use TripAdvisor for hotels, user ratings and reviews for movies, etc.Its not a monologue, it’s a dialogue.People are now participating….
1110 And what do you want to get out of the community? Is it…Research – ListeningMarketing – TalkingSales – EnergizingSupport – SupportingDevelopment – EmbracingAccording to Get Satisfaction – an online support community:You want to enable companies and customers to create meaningful relationships where before they only had transactions. You do this by creating a safe (and public?) space for companies and customers to come together, which breeds trust.It also makes every people feel empowered and makes them more willing to participate in the life of the company whose products and services they use.Whatever you do, do it in a way that matters – that’s what creates community. A Support community often focus on the following according to Get Satisfaction:Questions and AnswersProblems and SolutionsIdeas and Implementations“Help us help you” Engage discussions, don’t censor, learn and improve, show how customers have an impact
1120 Determine the Content Strategy… I like to use Personas and ScenariosSome options we identified…CNN = Provide industry news for industry professionalsWikipedia = provide an industry reference for newbies that has been reviewed by industry peersFacebook = social networking for the industry, mentoring, expanding networkings, maintaining networksTripAdvisor = discuss technologies and products, help new buyers select the right product based on their reqs. Incl product descriptions, rating by users and implementers, and comments/reviews by users and vendor repsWe decided to go for all…
1123 Malcolm Gladwell identifies three types of social networkers in his book ‘The Tipping Point’, and the below infographic expands on Malcolm’s notions.Malcolm defines:Mavens love to gather knowledge and pass it onConnectors seem to know everyone, and they can also connect different networksAnd Salesmen are great persuaders and ambassadorsAnother way of looking at it…What type of people do you find in an online community?Producers = create contentCommenters and Conversationalists = discuss it / improve itConnectors = connect their network with your networkYou need to get the relevant types involved depending on your objective.
1125 Lastly: select the right community platform…Leading “white-label” providers: JiveTelligentmany also recommend Drubal (used by Whitehouse.gov)Question; Pros/cons of using Facebook and LinkedIn?Can you configure it as required?Can you migrate the users?Can you migrate the content?
1129 And when we look at the actual design of the community;Here are the 10 commandments for creating a community according to Get Satisfaction.Know your special purpose - what is the purpose of the community?Establish a social norm – e.g. for Get Satisfaction: asks companies and customers to meet at a neutral place. They ask companies to work hard on the customer’s behalf in public, and customers to cut them some slack as we know mistakes will get made along the way.Set clear expectations – E.g. for a support community: “we listen” vs “not montioredCast a wide net – its not necessary about getting a volume of traffic, its about getting deversityCreate productive outcomes – make it solve a problem / provide help. people judge a community based on their ability to to achieve their goalMake it personal – Real name, no corporate profiles, Be a bridge – you represent the community AND companyDon’t feed the troll – rules/guidelines, ban users (and blog about it), don’t engage bad discussion / sucked into the black hole of debateMeasure the right things – new users, interactions, etc.Assemble – get Mavens, Connectors, etc. Empower your champions (e.g. community management by community members). And remember for a Support Community:“Help us help you” Engage discussions, don’t censor, learn and improve, show how customers have an impact
1131 We introduced January this year phase 3 running on aiim.org (customized Sitecore…)Necessary components:My Page/Profile – now integrated with our membership databaseActivity WallBlogging Platform / Embed YouTube or SlideShareComments/Discussion ForumNavigation with pre-defined taxonomy and tagsLike ItShareReport Bad BehaviorAnd you need in addition to this a view and reports for managers…Remember to focus on people- Show members, spotlight members, interview them, etc.
1133 Improvement 1: Content Strategy – know your archetypes and whats important for themHave the last few months been working on improving the content strategy – why will people come, why will they engage, why will they return? Doing interviews with different target visitorsFor example:1. THE NEWBIE WITH A PROBLEM- Solve a problemBusiness benefitsUse cases / case studiesHow to…? / Tips & Tricks / Guidelines Ask questionContent: Web page, wiki, video, blog posts, discussion forum, report, podcasts, eBookLanding: Google SEO, What is… cross promotion, …. Cross promotion: Design every page as a landing page with recommended content and social media integrated2. THE PROFESSIONAL- Latest news and perspectivesProduct and industry newsAnalysisNetworking Self promotion / Brand Me / Marketing / Share Perspectives (Blog here)Content: Blog posts, discussion forumGet returning visitors; social media presense, digest/newsletter,
1135 Improvement 1: Content Strategy (continues)If the purpose of the community is to market and sell; - Check out the Content Grid v2 by Jess3 - this might be the type of content that brings value to members…
1137 Improvement 2: Get engagementAsk visitors to contribute: Mancini’s 8 series blog posts by industry experts improved our traffic by approx 280% in 12 monthsEngage visitors with quick polls, survey, etc– make it easy for them to engageReward and show involvement – give badgets, points, rewards to drive behaviorAnd try to recommend content based on profile, preference and behavior
1139 Improvement 2: Get engagement (continues)Develop mission, define purpose, describe objective Make it emotional - play on their emotions (save a tree – attend the paper free day)For example:Introduced new annual Paper Free Day – first year we had approx 18 events in support of thisRegular TweetJams– select topic, get panelists, ask for questions, and market itCompetitions – ECM in 60 seconds, Messiest Desk Award
1141Improvement 3: Integrate with Social Media Make it easy for visitorsto en engage using their FB, Twitter profile/loginSee what other members find valuable or LIKEMake it easy to share with your networksFOCUS ON PEOPLE, NOT CONTENT.
1144 And remember: sometimes Muhammad has to go to the mountain….For members: NOTIFICATIONSSubscription to topic-based weekly or daily digestsbased on device, profile, preference, and behaviorAutomatic notification about new comments, replies, etc.Make it easy to share and “like” contentFor corporation: MONITORINGRemember also that Community Managers and staff have to monitor incl notificationsE.g. TOYOTA DES MOINESA customer shares on Facebook about her bad experience at a Toyota reseller in Des Moines when getting her car services (while she is there) Social Media account manager was lucky enough to have seen this post only 5 minutes after it had been posted.Because the Facebook post was fairly recent, shedecided to call someone at Toyota of Des Moines. She wanted to see if they could find the displeased customer before she left the dealership, in hopes that they could try to work through the issue with her in person. As luck would have it, the customer was still at the dealership at the time that I called to inform them of the post. They were able to talk with her, to let her know that they saw her Facebook post, and that they wanted to work through the issue with her.
1145 And how can I leverage social media to grow the community?CMO have the last few years published some really good guidelines for social media marketing…Example of using Twitter for support Remember when you provide groundswell customer service, you will convert naysayers into advocates (from customers to ambassadors).Created Twelpforce, Best Buy’s 2,500-person strong Twitter help force.Members of the Geek Squad and corporate employees staff Best Buy’s @twelpforce account, fielding questions from consumers using an @reply to the customer. Best Buy has employees tag their tweets with #twelpforce, sending the answer through the @twelpforce account and allowing anyone searching the feed to find topics of interest.According to Twitter101 CaseStudies, the Twelpforce has provided over 19,500 answers to customer inquiries, over 2,500 Best Buy employees have signed up to answer questions, andcomplaints to Best Buy were reduced by 20% in the first year of the Twelpforce program.Here’s Best Buy’s policy. There is a little more to it, but fundamentally this is it. And while it doesn’t cover records management, compliance, etc., if your employees embrace it (and are trained on how it applies) it will cover the vast majority of issues found in much more detailed policies. - Be smart.- Be respectful.Be human.Another example:Zappos is a $1b clothing and shoe retailer – and their Twitter policy is only 7 words:Be real and use your best judgment.
1147 We also have to understand that we need different tools for different purposesPeople spend their time on Google and Facebook – how do they then find you?Is it to find the answer to a question?Is it for networking?Is to discuss things?MY CONCLUSION:You can’t do this on your own – you need an army- Internal: All staff are encouraged to blog, tweet, comment, etc.- External: Microsoft MVPs, AIIM Ambassadors, etc.Importance of content – you need a content strategyQuestion; What is the role of your website if your visitors spend their time on Facebook?
1149Lets also remember a few important principles….Social media is a dialog, not a monologue – Engage people, don’t only spam them with promotional materialsThe person that shares the most will become the recognized industry expert – create and share new contentDon’t just follow others revolution, create your own – important to RT and Like others, but more important to get them to see value in your contentThe world is flat again – reputation matters! – Be honest, truthfully, show respect and be responsive. Say Thank You all the time.
1152 Facebook: Share community posts on FBLike posts – require integration with FB (more important then RT…)Run unique campaignsJoin other relevant groups – cross post to these groupsQuestion: Is FB relevant for b2b marketing?I care about my FB friends, not that much about LinkedInLinkedIn is just a public list of resumes and Google the reference check?Facebook is my valued connections – where I create and maintain relationships – why not tap into this?
1154 LinkedInMake your LinkedIn group as good as possible – cross post to LinkedIn from community, provide comment and Like to boost post to ensure it shows up in weekly/daily digest
1156 For your own products and events:Ask for recommendationsAsk people to join events using EventBrite, LinkedIn, FaceBook, etc.
1158 Join other relevant LinkedIn groups709 Imaging groups…- provide value- mentioned relevant discussions or content in the community, don’t spam!
1200TwitterDon’t try to drink it all – just watch it now and then… Always use different hashtags to reach new audiences OR monitor brandsTweet and RT community blog posts and commentsJoin discussions – continue them on the communityFollow othersThank you for RT, …Host TweetJamsQuestion: Anybody taken part of a TweetJam? What’s the value for the participant? What’s the value for the host?Secure panelists, define hashtag, get questions, market the event, reach 54,000 people?
1202 SlideShare:Provide Educational presentations – some of my pres have 20K views… (long tail)Embed presentations on your communityShare them with relevant Slideshare groupsallow download as PPT as long as people reference you when using the contentWe are at AIIM using both personal and a corporate account that aggregates users
1204 YouTubeUse WebEx or Adobe Connect to record virtual presentationsOr CamtasiaOr video of public presentations Create an army; We are now training our 200+ chapter leaders how to record presentations…
1206 Others…GovLoopXingRMlistserveCIO Connect
1208 Practical advice for getting started with an online community Start small, but plan for larger presenceReach out to your most active customersPlan to drive traffic to your communityBuild in a reputation systemAnd remember;1. Plan and decide on your goals2. Devote resources, technology and personnel, to nurture and grow the community.3. Be patient.4. Plan content in advance untilyour community growsenoughtonurtureitself. Andthen, keep planning.5. Be honest. Ifyou make a mistake, admit it.6. Don’tbeafraid of criticism.
1211 Lets end by giving you a few tips;Social media is ever changing – you have to learn fast and fail fast.Check out the AIIM Social Business roadmap for a formal framework for evaluating and implementing social processes and technologies both inside and outside the firewallMost important for social media;Monitoring. Initially the organization should spend time monitoring and listening to the conversations taking place in and around a particular tool to get a sense of the nature of the tool, the content of the conversations, the target audiences, and who the leading participants are. This is perhaps more visible in externally focused processes but is important for internal ones as well. Participation. Once the organization has done some listening it will be able to participate more meaningfully and should begin doing so according to what it has learned about the target market and the nature of the conversations on the various tools.Engagement. The goal is for participation to move to engagement – from speaking at or to customers to engaging with them. This means creating processes to respond to issues, both internally and externally, and ensuring that communications are clear, accurate, and authentic.
1213 And remember to sign up for the social business virtual conference Sept 8Learn how orgs like GovLoop grew to 45K membersSpace is limited – register now at www.aiim.org/socialbusinessconference