The document discusses what a campaign is in the context of sales. It explains that a campaign maps out the entire sales process step-by-step through a series of explanatory videos. Each video in the campaign perfectly explains the next step in the sales sequence to move prospects closer to becoming customers. The campaign provides sales teams with the tools to follow up with prospects and move them through the standardized sales process to a closed sale.

1. What Is A Campaign?
“Explainer” videos are great.
But what happens next?
The actual sales process begins.
Your sales team has
to take a prospect and
turn them into a
closed sale.
You have an exact
sales sequence that
every prospect
goes through.
1 2 3 1
A campaign maps
out your entire sales
process step by step.
CONTACT US TODAY | info@richter10point2.com | 727-447-3600
2
3
Each video perfectly
explains the next step
in the sequence.

2. The viewer becomes more and more enlightened.
The campaign gives
your sales team the
tools to follow up and
follow through with
every prospect.
It’s the ammunition
they need to move
each prospect expertly
through the sequence
to a closed sale.
Don’t have a standard sales sequence?
Richter will help create one.
CONTACT US TODAY | info@richter10point2.com | 727-447-3600
Imagine being able to
bottle the lightning of
your best salespeople
for every prospect.
And interested.
Aside from making your sales team exponentially more efficient and
effective, they’ll operate in total lockstep, presenting your company in
exactly the same way every time.
The result? More closes, happier clients.

3. Campaign Deliverables
Your Sales Sequence
Mapped Out
Production Template
12 Videos
Campaign Guide
Copywriting For
Sequenced Messages
What Works Book
A consultation to define your exact sales sequence for each product or
service so it can be broken up into an exact sequence of videos.
This is the exact roadmap for our process from start to finish so you’ll know
exactly what to expect.
Each video will be created that follows your sales sequence with
copywriting, music, voiceover, animation or live shoot depending on
the project.
A PDF will be produced that explains how to best use the campaign to
help sales.
Our copywriting team will work out suggested copy for twelve messages,
one for each video in the sequence, to be sent to the prospect in order
to create the biggest effect and increase the probability of the prospect
viewing the video and reaching for more information.
A copy of our book will be sent with a note of thanks from our team
to yours.
CONTACT US TODAY | info@richter10point2.com | 727-447-3600

4. Your Sales Sequence Mapped Out
A standard Richter Video Campaign includes the following videos:
Note: These are the steps which we have found to be almost universal as it relates to a typical sales sequence,
but the exact sales sequence will be developed specific to the product or service featured in the campaign.
1. Initial Teaser - just enough about their problem
and your solution to get their attention
2. Value Proposition - your exact value proposition
and how it solves your customers’ problems
3. Product/Service Explained - your product/
service explained in more detail
4. Proposal - your sales proposal explained
5. Proposal Review - a walk through of your exact
deliverables and work flow
6. Tops Questions/Objections - your top questions
and objections handled
7. Case Study - a real world example of a happy
customer and how you helped them
8. Testimonial - a success story in the customer’s
own words
9. Our Story / People - people do business with
people, not faceless companies
10. Getting Started - ask your prospect for
their business
11. What To Expect - an explanation of what
happens as soon as the sale is done
12. Thank You - a quick, sincere thanks for
becoming a customer
CONTACT US TODAY | info@richter10point2.com | 727-447-3600