The document emphasizes the importance of focusing on quality products, inspired by advice from Steve Jobs to Nike's CEO. It warns against prioritizing growth or profit at the expense of product excellence, suggesting that companies should strive for greatness in their offerings. Ultimately, it encourages building exceptional products as the foundation for successful marketing, sales, and organizational talent.

1. Chase
Greatness
@robertmcornish SWIPE

2. A few years ago I read a quote from Mark Parker, the CEO
of Nike, that he had a phone call with Steve Jobs and asked
advice for how to improve Nike, and Steve's reply was this:
“Well, just one thing,” said Jobs. “Nike makes some of the
best products in the world. Products that you lust after.
But you also make a lot of crap. Just get rid of the crappy
stuff and focus on the good stuff.”
Mark waited for a chuckle from Steve but he didn't laugh.
He was serious. And he was right.
@robertmcornish
02

3. There’s this quote from Steven Covey that goes like this:
“The main thing is to keep the main thing the main thing.”
People (and companies) lose sight of it along the way
sometimes. Your craft and caliber of the products you
produce is everything. Build a company that builds
incredible products.
Just chasing growth or profit can lead to a revenue-hungry,
passionless mediocre company that’s lost its way.
@robertmcornish
03

4. Focus on chasing greatness. Start with great products and
work through to attain great talent, great marketing, great
sales, and a great organization.
It's easy to market and sell a great product. In fact, they
nearly sell themselves.
It’s hard to market and sell a crappy product. Very hard. It’s
tough to get your heart in it and your people behind it.
@robertmcornish
04

5. Follow me on LinkedIn: @robertmcornish
05
Chase Greatness.