This document discusses optimizing videos for social platforms. It notes that social media platforms have large audiences of business professionals and interacting on social media can help companies connect with potential customers. The document provides tips for making videos social friendly, such as keeping them under two minutes, using a 1:1 aspect ratio, and making them engaging. It recommends B2B companies convert their messaging to video and post and interact on various social media platforms to engage with audiences and help grow their brand.

1. OPTIMIZE
VIDEO FOR
SOCIAL
PLATFORMS

2. Why Social
Matters
TABLE OF
CONTENTS
1) The Importance of Social Media for B2B sales
2) Why Your Audience is Where You'd Least Expect
3) How to Make a Video "Social Friendly"
4) Important Statistics
5) Next Steps

3. BRAND GROWTH
Even if it is assumed that your audience isn't
on social channels, growing your presence on
those channels increases recognition by all
types of consumers.
THE IMPORTANCE OF SOCIAL
MEDIA FOR B2B SALES.
CONVERSATIONS
Your company can interact on topics relating
to your industry and fields through social
media, and potentially connect with individuals
in need of your services.
THEY ARE THERE
Millions of business professionals are on
LinkedIn, Facebook and watching YouTube.
You audience is there.
SIMPLICITY
All it takes is regularly posting and updating the
field.

4. LACK OF COMPETITION
Not many B2B companies actually
interact and engage with their
audience on social channels, even
though they exist there. The
audience has grown more than ever
before.
IMMATURITY
B2B companies offering high-ticket
services sometimes deem social media
as Childs-play. despite it having more
of your audience than any other
platform in the world.
Why Your Audience is
Where You'd Least Expect.

5. STEPS
LENGTH
Two-minutes is the sweet
spot for engagement.
Shorten your videos and
compact your message to
be two-minutes of
compelling information.
ASPECT RATIO
Videos that are
"widescreen" are usually
made in a 19X10 aspect.
Social media is optimized
for 1X1 videos. Ensure your
videos have a social media
version in 1X1.
ENGAGING
Ensure the video isn't just 2
minutes of information, but
something your audience
will engage with. Make it
interesting.
How to Make Your Videos Social-
Friendly.

6. 95%
OF A MESSAGE IS
REMEMBERED WHEN
WATCHED IN A VIDEO
51%
OF MARKETING
DIRECTORS SAY VIDEO
IS THEIR MAIN FORM OF
ENGAGEMENT
ImportantStatistics

7. NEXTSTEPS CONVERT YOUR
MESSAGING
Convert your current sales messaging
to video
SEND IT OUT ON ALL
PLATFORMS
Post your videos on all platforms.
OPTIMIZE FOR SOCIAL
PLATFORMS
Ensure your make social optimized
videos specifically for social channels,
including your regular videos.
INTERACT WITH THE
AUDIENCE
Search for and engage with your
audience on the platform. Comment,
like, message, etc. Do it all.