Mark Parker, CEO of Nike, recounts advice from Steve Jobs emphasizing that while Nike produces excellent products, they also create subpar ones that should be eliminated. He highlights the importance of focusing on quality and greatness in products and overall operations. This philosophy is echoed by Steven Covey's quote about maintaining focus on the main objectives.

1. A few years ago I read a quote
from Mark Parker, the CEO of
Nike, that he had a phone call
with Steve Jobs and asked
advice for how to improve Nike
and Steve's reply was this:

2. “Nike makes some of the best products
in the world. Products that you lust
after. But you also make a lot of crap.
Just get rid of the crappy stuff and
focus on the good stuff.”

3. Mark waited for a chuckle from
Steve but he didn't laugh.
He was serious.
And he was right.

4. There’s this quote from
Steven Covey that goes
like this:
“The main thing is to keep
the main thing the main
thing.”

5. Focus on chasing greatness.
Start with great products and
work through to attain: great
talent
great marketing
great sales
and a great organization.
Robert Cornish