HOUSEKEEPING
-  The  recording  and  slides  for  today’s  presenta?on  will  be  made  available  on  cxweek.com  
along  with  other  content  and  webinars  from  throughout  the  week  

-  Please  use  the  chat  window  to  submit  ques?ons  throughout  the  webinar,  we  will  have  
?me  designated  at  the  end  for  Q  &  A  

-  Join  the  conversa?on  on  TwiNer  by  twee?ng  @Qualtrics  using  #cxweek
5 Quick Wins To Improve Your
Customer Experience Now
Steffanie Biedler
The Challenges to Delivering Now
•  Analysis Paralysis(?)
•  Approval/Buy-In
•  Lead-time
•  Process Adoption
•  Change takes time…
Find Low Cost – Low Risk – Easy to
Implement Improvements
Base Hits: Load Bases & Scores Points
A steady stream of
continuous improvements
keeps momentum going in
between home run initiatives.
Expand your scope of improvements to influence the
attributing factors that drive customer experience
Customer
Expectations
+ Interaction
Customer
Experience=
Look at the whole equation; not JUST the interaction
5 Quick Wins
1.  Clean-up your language
2.  Introduce pre-game huddles
3.  Commit random acts of WOW!
4.  Thank & engage happy customers
5.  Be easy to promote
#1 Clean-up your language
Map & Audit
Your Communications
•  Timing/Trigger
•  Duration
•  Expectations
•  Degree of Control
•  Trust
#2 Introduce a pre-game huddle
Short pre-shift stand-up meetings
enable teams to do better
•  Drive focus
•  Set the tone
•  Create situational
awareness
•  Call the play
•  Break!
#3 Commit random acts of WOW!
•  Make it personal
•  Make it timely
•  It’s ok to go off script
•  Does NOT have to be expensive
•  Leverage your brand where possible,
but don’t let that limit your creativity
#4 Thank & engage happy customers
Thank your happy customers for their business
and learn what drove their delight
•  Thank you note, call, or email
•  Probe for understanding
•  Look for common themes
#5 Be easy to promote
•  Well placed links for product
reviews and social sharing
•  Follow-up with positive survey
respondents for case studies and
to be reference customers
•  Request use of positive
comments in marketing
materials
Improve Your Customer Experience Now
5 Quick Wins
1.  Clean-up your language
2.  Introduce pre-game huddles
3.  Commit random acts of WOW!
4.  Thank & engage promoters
5.  Be easy to promote
•  Low Cost – Low Risk – Easy to
Implement Improvements are
found when you…
•  Expand your scope of
improvements to influence the
attributing factors that drive
customer experience to
create…
•  A steady stream of continuous
improvements to keep
momentum.
Questions?
Comments?
Quick Wins of Your Own?
Let’s continue the discussion
Connect with me on LinkedIn
Steffanie Biedler
• Share a quick win OR 
• Tell me which quick win(s) you’re going to implement
Q  &  A

5 Quick Wins to Improve Your Customer Experience Now

  • 2.
    HOUSEKEEPING -  The  recording and  slides  for  today’s  presenta?on  will  be  made  available  on  cxweek.com   along  with  other  content  and  webinars  from  throughout  the  week   -  Please  use  the  chat  window  to  submit  ques?ons  throughout  the  webinar,  we  will  have   ?me  designated  at  the  end  for  Q  &  A   -  Join  the  conversa?on  on  TwiNer  by  twee?ng  @Qualtrics  using  #cxweek
  • 3.
    5 Quick WinsTo Improve Your Customer Experience Now Steffanie Biedler
  • 4.
    The Challenges toDelivering Now •  Analysis Paralysis(?) •  Approval/Buy-In •  Lead-time •  Process Adoption •  Change takes time… Find Low Cost – Low Risk – Easy to Implement Improvements
  • 5.
    Base Hits: LoadBases & Scores Points A steady stream of continuous improvements keeps momentum going in between home run initiatives.
  • 6.
    Expand your scopeof improvements to influence the attributing factors that drive customer experience Customer Expectations + Interaction Customer Experience= Look at the whole equation; not JUST the interaction
  • 7.
    5 Quick Wins 1. Clean-up your language 2.  Introduce pre-game huddles 3.  Commit random acts of WOW! 4.  Thank & engage happy customers 5.  Be easy to promote
  • 8.
    #1 Clean-up yourlanguage Map & Audit Your Communications •  Timing/Trigger •  Duration •  Expectations •  Degree of Control •  Trust
  • 9.
    #2 Introduce apre-game huddle Short pre-shift stand-up meetings enable teams to do better •  Drive focus •  Set the tone •  Create situational awareness •  Call the play •  Break!
  • 10.
    #3 Commit randomacts of WOW! •  Make it personal •  Make it timely •  It’s ok to go off script •  Does NOT have to be expensive •  Leverage your brand where possible, but don’t let that limit your creativity
  • 11.
    #4 Thank &engage happy customers Thank your happy customers for their business and learn what drove their delight •  Thank you note, call, or email •  Probe for understanding •  Look for common themes
  • 12.
    #5 Be easyto promote •  Well placed links for product reviews and social sharing •  Follow-up with positive survey respondents for case studies and to be reference customers •  Request use of positive comments in marketing materials
  • 13.
    Improve Your CustomerExperience Now 5 Quick Wins 1.  Clean-up your language 2.  Introduce pre-game huddles 3.  Commit random acts of WOW! 4.  Thank & engage promoters 5.  Be easy to promote •  Low Cost – Low Risk – Easy to Implement Improvements are found when you… •  Expand your scope of improvements to influence the attributing factors that drive customer experience to create… •  A steady stream of continuous improvements to keep momentum.
  • 14.
  • 15.
    Let’s continue thediscussion Connect with me on LinkedIn Steffanie Biedler • Share a quick win OR • Tell me which quick win(s) you’re going to implement
  • 16.