How to prepare a Sales Pitch

1. Sales Pitch !!

2. What is a sales pitch?
1.Persuasive Presentation
2. Convince potential
Customers
3. Introduce your offering
1.B2B sales professionals vs
B2C sales
2.Communicate value and
benefits
3. Drive sales

3. Why are sales pitches important?
Capture
Attention
Communicate
Value
Build Trust
and Credibility
Overcome
Objections
Guide Buying
Process
Maximise
Sales
Opportunities
Versatile and
Adaptable

4. Sales pitch vs presentation: what’s the
difference?
Sales Pitch
Persuasive message
Goal - Selling a product or
service
Objective - convince audience to
buy
Sales Presentation
Convey information / ideas /
concepts
Informing, Educating or
Entertaining

5. How to create an effective sales pitch
Understand
Audience
Define
Objective
Craft a
Compelling
Opening
Communicate
Value
Proposition
Concise and
Focused
Storytelling
Technique
Address
Objections
Proactively
Use Visuals and
Demonstrations
Craft a
Compelling
Closing
Practice and
Refine

6. What are the stages of
a sales pitch?
A well-structured sales pitch follows
these nine stages:
1. Opening
• Having a great opening
• Start with a compelling hook
• A thought-provoking question
• An intriguing statement
• Your goal is to engage

7. 2. Introduction
• Introduce yourself, your company,
and your role
• Highlighting your relevant
experience, achievements, or
industry recognition
• Make a personal connection by
finding common ground
• Demonstrating your understanding
of their needs

8. 3. Value proposition
• Highlight product’s USP
• Problem Solver !!
• Highlight your distinction
over competition
• Use examples to
demonstrate

9. 4. Address pain points
• Understand pain points. Discuss
your offering
• Demonstrate empathy
• Establish yourself as a valuable
solution provider

10. 5. Differentiation
• Showcase differentiating factor
• Highlight proprietary technology,
superior usability, a unique
approach, or exceptional customer
service
• Express the advantages for signing
up

11. 6. Social Proof
• Testimonials / Case Studies from
satisfied customers
• Validates claims / Creates
confidence in results.

12. 7. Call to action
• State the next steps you want your
audience to take
• Re-appointment / Demonstration /
Negotiation / Contract

13. 8. Closing
• It’s time for the grand finale!
• Strong and Memorable Conclusion
• Follow these steps:
• Summarize the Key-Points and USP
• Reinforce the advantages
• Express Enthusiasm and
Confidence

14. 9. Follow-up
• Provide reassurance for the future
• Offer to answer any additional
questions or handle any urgent
objections
• Share contact details and decision-
making tools

15. What are the common mistakes to avoid in a sales
pitch?
Focusing on
features over
benefits
Too much detail
Neglecting
Research of your
Audience
Lack of clarity
Poor Storytelling
/ Lack of
engagement
Failing to
Address
Objections
Lack of
Personalization
Lack of
enthusiasm /
confidence
Ignoring non-
verbal clues
Neglecting
Follow-up

16. Components of Sales Pitch !!
Opening Introduction
Value
Proposition
Address Pain
Points
Differentiation Social Proof Call to action Closing
Follow-up

17. Prepare your sales pitch !!