This document outlines a proposal for a new grime music magazine called Gr1m3z. The magazine would be based in North London and cover the grime genre, which originated in the UK in the early 2000s. It would include interviews, competitions, and information about up-and-coming grime artists. The target audience is men aged 18-30 primarily, with the secondary audience being men aged 25-35 and tertiary being women 18-30. It proposes various sections, a monthly print and online publication, and ways to differentiate itself from competitors like Clash magazine through unique promotions and platforms for new artists.

1. By Josh May

2. NAME OF MAGAZINE
• The name of the magazine is Gr1m3z
• The name fits the genre
• The name catches the readers eye

3. GENRE
• The genre of the magazine is grime
• Developed early 2000s
• Out of the UK
• Dancehall, reggae, hip
• Up and coming in north London

4. GRIME MUSIC MAGAZINE
• I am pitching my idea for a Grime magazine in north London
• This magazine will include
• A hard copy and online copy
• - Competitions
• - interviews
• - information
• The purpose of the magazine
• Escapism
• Education
• Entertainment

5. COLOR SCHEME
• The color scheme I am using is

6. FONT
• Font choices are
•Impact
•Copperplate
• Gill sans
• I chose these fonts because I feel they are clear to read and grab the readers gaze and interest all fitting the
genre.

7. TARGET AUDIENCE
• Men aged 18-30 (primary)(stereotypical working class)
• Men aged 25-35 (secondary)
• Females 18-30 (tertiary)

8. SKETCH LAYOUTS

9. • Not actual design
(Sample)

10. DOUBLE PAGE SPREAD
FLATPLAN

11. NORTH LONDON RELEVANCE
• Every issue will have a section based on North London artists like these:

12. MOOD BOARD
The mood board connotes grime. This is done
through the colours used which include but not
limited to black blue.
There is also what they are wearing which fits
the genre as they are wearing brands such as
Nike and adidas with hoods up .

13. RESOURCES AND PERSONNEL
Resource Reason
A camera To take pictures
photoshop To edit the photos
A computer To download software's on
Props and costume To make the artist look more like the genre
Personnel Reason
Photographer To take the pictures
Writer To write the articles
Editor To edit the magazine
Hair and makeup To make the artists look as they are this genre
Lawyer To copyright

14. DIRECT COMPETITION
• Clash magazine
• We aim to beat the by our USP.
• Our USP is that we give free subscriptions to music platforms and give people the
chance to release their own music if they win the competition.
• Clash magazine has neither of these making Gr1m3z original and giving it a space
in the market

15. USP
• The unique selling point is the magazine will also act as a platform where the reader
can submit music and they can win a chance to have their music signed.
• The main identity of the magazine will be to help struggling small artists get their
music out there using the platform the magazine creates.
There is a QR code that when scanned will take you to the artist page on Spotify
along with free subscription to spotify for a month. We aim to fund this by allowing
spotify free advertisement in our magazine.

16. PRICE
• £4.00
• Cheaper than clash
• Cheap so everyone can afford it
• Package of 12 magazines for £44.00
• Monthly magazine

17. DISTRIBUTION
• In shops
• Websites
• Brand partnerships to distribute ?
• Sponsorship and partnership with brands
• “Total figures from the study shows around
410,000 grime album sales , 1.3 million track
downloads and 1.5 billion track plays on
streaming services last year” (Metro)

18. SPECIAL FEMALE EDITION
RELEASED IN MARCH (INTERNATIONAL WOMEN’S DAY)
To celebrate international
women's day on 8th of march
2020 we will have a special
female edition which is entirely
about females and made entirely
by females to celebrate the rise of
female grime artists.
The aim is to empower women
and showing there is a place for
them in the grime scene