Rhonda Campbell is exploring her personal brand as she nears graduation from Full Sail University with a degree in Entertainment Business. She has 5 years of experience working in film production and 2 years acting in independent films. Her goals are to land an entry-level production position at Paramount Pictures and work her way up to head of production. She co-founded Royal Goblin Films and produced the Valhalla Club Documentary. Rhonda aims to encourage more women to pursue careers in the male-dominated film industry.

1. PERSONAL BRAND EXPLORATION
Rhonda Campbell
Project & Portfolio I: Week 3
December 15, 2019

2. The youngest of six, Rhonda Campbell love for film
flourished in her early years of high school through
theatre and audio visual courses. Since graduation in
2014 Rhonda Campbell has ventured into film on all sides
of the camera. Even before enrolling in Full Sail
University, Rhonda Campbell worked as an actress in
numerous independent productions, as well guest
starring opposite the legendary, Pierce Brosnan on
AMC’s “The Son.” As a Producer, she co-founded Royal
Goblin Films with R. Bradley Morris and together
Produced the Valhalla Club Documentary, which would go
on to receive international coverage from Sports
Illustrated, Rolling Stone (America and Japan), Vice
Magazine, Comedy Central, NHK World Japan.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Associate Producer
• Casting Director
• Advertising Manager
Girl Next Door Archetype - Create
an environment for people to grow
and learn no matter the skill level.
Making people comfortable in the
industry even if they’ve just started.
Producing for Hollywood film sets.

4. • DEMOGRAPHICS: 75% Male,
25% Female, 35-45 years old,
Predominately White, Married,
College Educated, Located on
West Coast.
• PSYCHOGRAPHICS: Enjoys
bring stories to life on camera.
Loves being behind the scenes
and working on the background
technical side of things and slowly
watching it come together.
• IDEAL AUDIENCE MEMBERS:
Elizabeth Raposo, Head of
Production(Paramount), Erin
Western, President of Production
(Lionsgate), Jon Gonda, VP of
Production (Paramount)
Recruiters & Hiring Managers at Paramount, Lionsgate, Warner.
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level production position at Paramount.
‣ Connect with, and send a follow up
promotional email to, 30 Paramount team
members on LinkedIn by December 31, 2021.
Mid Term: (2026)
• Successfully complete 5 projects on the pre
production end.
‣ Expand the rate of project completion time on
feature films by December 21, 2026.
Long Term: (2040)
• Get promoted to head of production at Paramount.
‣ Hire on at least 5 females to the Paramount
production team by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Production Assistance 87%
Word Processing 55%
Time Management 80%
Public Speaking 70%
SOFTHARD
Video Creation and Editing 55%
WordPress CMS 50%
Professional Writing 60%
Public Speaking 70%
SOFTHARD

7. I USE MY PASSION FOR FILM AND PRODUCTION
MANAGEMENT TO HELP PEOPLE EXCEL IN THEIR PROJECT
EXPECTATIONS.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years in film production work.
• 2 years acting on film and casting.
Education:
• Entertainment Business Bachelors, Full
Sail University (Ex: 2021)
Awards:
• Documentary covered in Comedy
Centrals show Klepper.

9. COMPETITION
Kisha Byas
Industry Experience:
• 1 year talent agent assistant. 1 year
marketing and promotions.
Education:
• Graduated Entertainment Business, B.S. at Full Sail
University
Leadership Experience:
• No listed leadership experience.
Skills and Proficiencies:
• Social Media- 13 endorsements
• Event Planning- 9 endorsements
• Customer Service- 4 endorsements
Rhonda Campbell
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, lack of details throughout profile, no
articles published, inactive on social media,
• Grade: Average, 60 out of 100
Industry Experience:
• 5 years working in pre-production.
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Co-Owner of Royal Goblin Films
Skills and Proficiencies:
• Film Production -
• Acting -
• Small Business Management -
Overall Online Presence:
• Less than 200 connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
active on personal social media accounts, URL
customized
• Grade: Average, 60 out of 100

10. COMPETITION
Rachel Kafka
Industry Experience:
• 7 Years talent acquisitions recruiting.
Education:
• NYU Tisch Cinema Studies
• NYU Humanities and Social Thought, M.A.
Noteworthy Experience:
• 2 years Manager, Talent Acquisitions - Paramount
Pictures
• 5 years Talent Acquisitions Recruiter - NBC Universal
Skills and Proficiencies:
• Recruiting - 99+ endorsements
• Talent Acquisitions - 98 endorsements
• Interviews - 99 endorsements
Rhonda Campbell
Overall Online Presence:
• 500+ connections, banner image customized, polished
headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL
customized, premium membership
• Grade: Great, 90 out of 100
Industry Experience:
• 5 years working in pre-production.
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Film Production -
• Acting -
• Small Business Management -
Overall Online Presence:
• Less than 200 connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
active on personal social media accounts, URL
customized
• Grade: Average, 60 out of 100

11. BRAND POSITION
From casting, booking talent and locations, to
even organizing and running film festivals and
events, Rhonda Campbell is outgoing and
always creating opportunity, creatively and
constructively.
RHONDA CAMPBELL

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Sundance Film Festival
‣ January 23 - Feb. 2 | Park City, UT
• Screen Actors Guild (SAG-AFTRA)
‣ Membership | Los Angelos, CA
• Oscars Award Show
‣ 2023 | Los Angelos, CA
Film Production
• Primary Content: Shorts, Skits, and Feature films done
throughout the years to build experience and show skill sets.
• Primary Tools: FB and Twitter, will show previews and behind
the scenes pictures to keep interest in the projects. Will load
these onto LinkedIn profile.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase films created through the years.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level Production management expert
with at least 25 yrs of experience in the film industry;
October. 2021
Formal Education
• Complete Entertainment Business, BS by excepted
date 2021
Technical Skills
• Become proficient in Excel; complete all Excel courses
through LinkedIn Learning, Dec. 2020
• Video Editing - Sign up for classes through the
university; read any book on editing.
• AgencyPro - Set up portfolio and become efficient on
how to navigate to find talent. Dec, 2020.
Soft Skills
• Communicating With Confidence -
LinkedInLearning.com, Feb. 2020
• Managing Film Budgets - LinkedInLearning.com, Dec.
2019
• Impromptu Speaking - Lynda.com, March, 2020.

14. Rhonda Campbell
You know how film is a mostly male
dominate industry? Well, what I want to do
is to be able to encourage women to be
confident in their abilities within this industry and show them through
my achievements that it is possible. In fact the current company I co-
own helps train and empower women to take lead in the positions
they strive for. We’ve even been lucky enough to have all female
crews that have gone on to win awards!
“

15. REFERENCES
Kafa, R. (2019). Rachel Kafka LinkedIn Profile. Retrieved Dec.
15, 2019, from https://www.linkedin.com/in/rachelkafka/
Byas, K. (2019). Kisha Byas LinkedIn Profile. Retrieved Dec.
15, 2019, from https://www.linkedin.com/in/kishabyas/
ONETOnLine.org. (2019). Summary Report for: 27-2012.01 -
Producers on https://www.onetonline.org/link/summary/
27-2012.01
Paramount Pictures. (2019). Paramount Page on Glassdoor.
Retrieved Dec. 15, 2019, from https://www.glassdoor.com/
Reviews/Paramount-Pictures-Reviews-E13273.htm
Paramount Pictures Career Site. (2019). Production
Coordinator -responsible for the administrative and clerical
support to the Production and Editorial Services Departments.
Retrieved Dec.15, 2019, from https://paramount-
viacomcbs.icims.com/jobs/13537/coordinator%2c-production-
services/job
Paramount Pictures. (2019). Sourcing Analyst - This role will be
focussed on driving global sourcing activities and initiatives
across Film and TV Physical Production. Retrieved Dec. 15,
2019, from https://paramount-viacomcbs.icims.com/jobs/13119/
sourcing-analyst---production-%26-events/job
Paramount Pictures. (2019). Paramount Pictures Company
Page on LinkedIn. Retrieved Dec. 15, 2019, from https://
www.linkedin.com/company/paramount-pictures/
SAG-AFTRA (2019) Screen Actors Guild Page on LinkedIn
Retrieved Dec. 15, 2019, from https://www.linkedin.com/
company/screen-actors-guild/about/