This document summarizes an industrial seminar on rheology presented by Modh Sudipkumar. It discusses the importance of rheology in industrial processes and its effect on product cost, stability, and recalls. It outlines different types of viscometers and rheometers used in industry and their applications in evaluating stability of formulations like suspensions, emulsions, and ointments. Newer instruments like interfacial shear rheometers and stress rheometers are able to characterize more complex fluid behaviors at interfaces and under varying stresses. Rheology is presented as a rapid screening method to test stability by monitoring changes in storage and loss modulus.