This presentation will help to find the information about Revital and its competitor.

1. PGDM 2013 – 15
201311824
SUMESH PANDIT

2. ABOUT
• REVITAL IS INDIA’S LARGEST SELLING AND MOST TRUSTED DAILY HEALTH
SUPPLEMENT WITH A UNIQUE COMBINATION OF 20 VITAMINS, MINERALS AND
GINSENG.
• A DAILY HEALTH SUPPLEMENT IS A BALANCED COMBINATION OF ESSENTIAL
NUTRIENTS LIKE VITAMINS, MINERALS AND GINSENG WHICH ENHANCES YOUR
STAMINA AND HELPS MAINTAIN GOOD HEALTH.
• A GOOD AND EFFECTIVE DAILY HEALTH SUPPLEMENT WOULD CONTAIN
CAREFULLY CHOSEN VITAMINS AND MINERALS ALONG WITH GINSENG TO
MEET YOUR DAILY HEALTH.

3. • IT FULFILLS THE NEED OF ESSENTIAL NUTRIENTS IN YOUR BODY AND KEEPS
YOU FIT AND ACTIVE ALL DAY LONG.
• NEEDS AND HELP IN OVERALL IMPROVEMENT OF WELL-BEING, BOOST THE
BODY’S INTERNAL DEFENSE MECHANISM, AND MAKE IT STRONGER TO WARD
OFF COMMON AILMENTS.
• REVITAL IS CONSUMED BY MILLIONS, RECOMMENDED BY DOCTORS AND
CHEMISTS FOR THE LAST 20 YEARS WHO TRUST IT FOR ITS EFFICACY AND
SAFETY.

4. NECESSITY
• MOST OF US FOR A VARIETY OF REASONS ARE UNABLE TO HAVE A PERFECT
DIET WITH ALL REQUIRED VITAMINS AND MINERALS.
• FOR EXAMPLE, THE WORLD HEALTH ORGANIZATION RECOMMENDS 5-6
SERVINGS OF FRUITS AND VEGETABLES IN A DAY.
• THIS IS NECESSARY TO GET OUR REGULAR SUPPLY OF ESSENTIAL VITAMINS &
MINERALS AND KEEP US FIT AND ACTIVE.
• BUT MOST OF OUR DIETS DUE TO OUR CHANGING LIFESTYLES DO NOT
CONTAIN THE RIGHT NUTRIENTS.
• IN ADDITION MODERN AGRICULTURAL METHODS WASH OFF MANY VITAL
NUTRIENTS FROM OUR FOOD.

5. • THIS OVER THE LONG TERM MAKES THE CHANCES OF DEVELOPING LIFESTYLE
DISEASES MORE COMMON.
• ALL OF THIS MAKES A DAILY SUPPLEMENT VERY IMPORTANT TO KEEP US FIT
AND ACTIVE
• EVEN IN PEOPLE WHO THINK THAT THEY HAVE A REGULAR NUTRITIOUS DIET; IT
STILL MIGHT BE DEFICIENT IN CRITICAL VITAMINS AND MINERALS.

6. • FIGHTS FATIGUE AND KEEPS YOU ENERGETIC THROUGHOUT THE DAY
• IMPROVES MENTAL ALERTNESS & CONCENTRATION
• INCREASES ABILITY TO HANDLE STRESS
• HELPS IMPROVE YOUR HEALTH, IMMUNITY & STAMINA
• SUPPLEMENTS DIET FOR INCREASED WELL-BEING
MANIFOLD BENEFITS

7. DOSE OF REVITAL
 JUST ONE CAPSULE A DAY
 THE INTAKE SHOULD BE AT THE MOST 2 CAPSULES A DAY.
 IT CAN BE CONSUMED FOR 2-3 MONTHS AT A STRETCH AND CAN ONES AGAIN BE STARTED
AFTER 15-20 DAYS.
 REVITAL CAN BE TAKEN BY BOTH MALE AND FEMALES OVER 12 YEARS OF AGE.
 REVITAL IS SUITABLE FOR DIABETICS AS IT DOES NOT CONTAIN SUGAR.
REVITAL cap 10's (IRP: rupee 75)
30's (IRP: rupee 180)

8. REVITAL POSITIONING AND MARKETING STRATEGY
 REVITAL BRAND CARRIES THE PROMISE OF JIYO JEE BHAR KE (LIVE LIFE TO THE FULLEST), A
MESSAGE THAT GETS WELL WITH THE PUBLIC IMAGE OF THE CRICKETER.
•MARKET ANALYSIS FOR REVITAL
 AS PER ORG IMS, REVITAL TODAY IS AN RS 140 CRORE BRAND
 30 COPYCAT BRANDS IN THE DOMESTIC MARKET
 REVITAL ENJOYS 87 PER CENT MARKET SHARE IN ITS COMPARABLE HEALTH SUPPLEMENT
SEGMENT AND HAS CONTINUOUSLY MOVED UP THE RANK AMONG THE TOP 10 BRANDS IN
INDIA (ORG-IMS).

9. Sr. No. Brand Name Company Name Price
(Pack 10)
Market Share
1 Revital Ranbaxy 75 87%
2 Supractive Piramal Healthcare 60 4.2%
Revital Competitor Analysis

10. SELECT POSITIONING (DIFFERENT FROM CURRENT ONE) AND JUSTIFY THE
SAME
OLDER POSITIONING:
 SPORTS AND ONLY MEN SEGMENT
NEW POSITIONING:
 INDIAN WOMEN SEGMENT ABOVE 14 YEARS
 INDIAN DIABETIC SEGMENT
 INDIAN PREGNANT WOMEN SEGMENT

11. MARKET SEGMENTATION
GEOGRAPHIC
 COUNTRY: INDIA
 CITY: METRO SIZE CITIES LIKE HYDERABAD, CHENNAI, BANGALORE, DELHI, MUMBAI
 DENSITY: URBAN
 CLIMATE: NORTHERN, SOUTHERN
DEMOGRAPHIC
 AGE: MORE THAN 12 YEAR
 GENDER: MALE, FEMALE
 FAMILY LIFE CYCLE: YOUNG SINGLE, YOUNG MARRIED WITHOUT CHILD, YOUNG MARRIED WITH CHILD, OLDER
 INCOME: MORE THAN RS 20000 PER MONTH
 OCCUPATION: CORPORATE WOMEN, HOUSEWIVES
 EDUCATION: GRADE SCHOOL, COLLEGE GRADUATE

12. PSYCHOGRAPHIC
 SOCIAL CLASS: WORKING CLASS, MIDDLE CLASS, UPPER MIDDLES, LOWER UPPERS, UPPER UPPERS
 LIFESTYLE: ACHIEVERS, STRIVERS, SURVIVORS
 PERSONALITY: COMPULSIVE, GREGARIOUS, AUTHORITARIAN, AMBITIOUS
• BEHAVIORAL
 OCCASIONS: REGULAR OCCASION
 BENEFITS: HEALTH
 USER STATUS: NONUSER
 USER RATE: LIGHT USER, MEDIUM USER, HEAVY USER
 LOYALTY STATUS: MEDIUM, STRONG, ABSOLUTE
 READINESS STAGE: UNAWARE
 ATTITUDE TOWARD PRODUCT: ENTHUSIASTIC, POSITIVE