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Marketing Plan Radio Mirchi
This marketing plan is for Radio Mirchi 98.3FM, owned by ENTERTAINMENT NETWORK INDIA LTD. The plan outlines Radio Mirchi's corporate objectives, analyzes the external and internal environment through PEST analysis, competitive analysis, SWOT analysis and GE Matrix. It discusses Radio Mirchi's target market and programming. The plan also provides strategies using Ansoff's Matrix, including market penetration in new cities and introducing a new concept to engage listeners. The overall aim is to sustain Radio Mirchi's leadership position in the radio market.
