If you are looking to many types of Marketing Strategies in Pharma Sector then Ambit Bio Medix is one of best top 10 pharma franchise companies at the best price. Here are the Many Types of Marketing Strategies in Pharma Sector.

1. How Many Types of Marketing
Strategies in Pharma Sector?

2. Types of Marketing Strategies

3. MARKETING STRATEGIES OF PHARMACEUTICAL
INDUSTRIES
• When you launch a pharmaceutical unit, it should be clear that the rules of
the game are different here.
• You can’t follow the concepts of conventional marketing. Like other
businesses, you don’t approach to the end customer.
• The product marketing must be done to the doctors who will prescribe
your products. Also, you need to have a close interaction with the
distribution channel.
• Whether you are a generic company or branded one, or a PCD; the rules
are the same.
• The blog talks about several marketing strategies prevailing in the
pharmaceutical market.

4. GENERIC MARKETING
• In this, your primary customers are retail counters or stockiest. Here, you
get bulk business. The margin is minimal, but you get the benefit of
volumes.
• In this case, not much emphasis is given to market the products to patients
or doctors. The channel partners are the people who convince about the
products to the end customers.

5. BRANDED MARKETING
• Here, you need to tap the doctors who endorse your products by
prescribing to the patients. In this marketing strategy, patients and channel
partners are not focused much.
• The chemists play a pivotal role because they have the power of
substituting your product with the similar product by your competitor.
• Generally, branded products are high-value products because they least
bother about the end customer.
• When the doctors prescribe medicine and chemist doesn’t substitute it, the
sale is guaranteed.
• However, certain regulations have been imposed by the government to
control the disproportionately unaffordable prices of branded products.

6. FRANCHISE MARKETING OR PCD PHARMA
• In the Franchise or PCD pharma marketing, distributors and franchise
are the targeted audience.
• The whole marketing strategy is built around these entities.
• Since the price of the products largely depends on the product cost and
channel margin, a highly marketed product is sold at soaring rates.

7. OTC MARKETING
• If you manufacture medicine that doesn’t need the prescription of a doctor
and it is readily available over the counter, then the marketing strategy is
entirely different.
• Companies promote these products through advertising and market
promotion. The products should have the mass appeal, and they should get
clicked immediately.
• However, OTC products are normally low-priced products. Hence, the
economy of scale plays a key role here as well.
• OTC marketing relies on the distribution channel and the chemists who
convince the customer about it.

8. • Based on the nature of your product, choose the best-fit marketing
strategy. It will take the popularity of the products at soaring
heights.
• If you are looking for Pharma Franchise Compnay in India then
Ambit Bio Medix is is a leading and one of the best PCD Pharma
Franchise Company in India offers pharma franchise at best price
with outstanding marketing support.
Also Read:
• How to Start Pharma Franchise Business in India?

9. CONTACT US
 Mob No:- 9825965521
 E-Mail:- ambitbiomedix@gmail.com
 Address:- Ambit House,Tajpur Road, Changodar,
Ahmedabad 382213 Gujarat- INDIA. India Gujarat
Website:
www.ambitbiomedix.com

10. CONTACT US
 Mob No:- 9825965521
 E-Mail:- ambitbiomedix@gmail.com
 Address:- Ambit House,Tajpur Road, Changodar,
Ahmedabad 382213 Gujarat- INDIA. India Gujarat
Website:
www.ambitbiomedix.com