This document discusses how businesses can generate revenue through social media. It suggests that social tools can be used to build brands, drive traffic, and stimulate word-of-mouth. These interactions on social media can then translate into clicks, conversions, and shares - all of which can lead to more online transactions and sales. The document provides tips on focusing social media efforts on goals and targets, making interactions easy and incentivized, and measuring the results through clicks, conversions and shares.