Emotions lead to action and action is what every business owner wants. If your goal is to have your consumers take action, here are five strong emotions that evoke action.

1. Presented by: Freddy
5 Emotions that
Evoke Customer
Action

2.  Introduction
 Five strong emotions that evoke action
 Belonging
 Fear
 Personal Value
 Gratification
 Trust
 Conclusion
 Contact us
Table of Content

3. Introduction
 When you connect with consumers, you’re able to tap into
emotions.
 Emotions lead to action and action is what every business
owner wants.
 Humans are irrational beings in the sense that sometimes
logical reasons don’t motivate us to act.
 Emotions are often the driving force in the actions we take.
 If your goal is to have your consumers take action, here
are five strong emotions that evoke action.

4. Five strong emotions that evoke action
 Belonging
 Fear
 Personal Value
 Gratification
 Trust

5. Belonging
 Human nature is such that we have a strong desire to
belong to a group, clan, gang, family, or social network.
 Just look at commercials – if you drink this beer or drive
this car you “belong” to a fun, attractive, social group.
 Companies that focus on the feeling of belonging find great
ways to monetize customer communities.
 Examples: American Express, Yankees or Red Sox, Mac
or PC.

6. Fear
 Fear is a powerful emotion, which is why we see it used
often to create urgency.
 Companies play off the fear of “missing out” and fear of
missing the “amazing one-time offer”.
 While this emotion is great for creating urgency, if used too
often it may cause your customers to purchase from you
only when there is an “amazing one-time offer” on the table.

7. Personal Value
 Values are judgments about how important something is to
us.
 Values are often subjective – we make a judgment of how
important something is relative to something else.
 Values may also be principles that help us make important
personal decisions.
 These would be considered personal values.
 For example, if a person highly values creativity, she may
strive to find a career that will allow her to be creative, with
the value of monetary wealth further down the list of
priorities.
 Companies that use personal value include: Good Earth,
GNC, Toms

8. Gratification
 We live in a society of instant gratification.
 Injecting urgency into your marketing language such as
now, today, instant access, within 24 hours, etc. will appeal
to the emotional trigger of instant gratification.
 It is often in the benefit of SaaS based companies to offer
immediate free access to a product because of the sense
of gratification.

9. Trust
 If you’re in it for the long game, trust is what you’re aiming
for.
 Once customers truly trust you, they will buy from you
repeatedly, with minimal cognitive effort.
 Before getting to that point, you need to prove to them that
you can be trusted.
 This isn’t something you can fake. You must sincerely
mean what you say and do.

10. Trust
 These tips will help you gain trust from your customer base:
 Be transparent
 Display testimonials prominently
 Reduce perceived risk
 Be human
 Display trusted and recognized brands
 Use the Blemishing Effect
 Use specifics in your copy
 Trust is the most powerful emotion a business can elicit in
its customers and employees.

11. Conclusion
 Skipio drives higher response rates, but also helps
automate your follow up to keep it consistent.
 Skipio provides you with both the technology and the
medium to connect with consumers.
 Imagine having the ability to build a personal relationship
focused around trust with each of your customers on a
mass level.

12. Contact us
 Skipio
 Street No. 615 North 150 East
 American Fork, Utah
 Zip Code: 8403-2902
 Phone No. : 800-800-0134
 Website: https://skipio.com/
 Email: support@skipio.com