Social media is an easy, inexpensive way to communicate with your nonprofit's potential donors. Learn some strategies about how to engage your audience!

1. Is your social media
ready to go?
Aliza Sherman
@alizasherman

2. Key elements of social media
1.
2.
3.
4.
5.
Storytelling
Visuals
Video
Calls to action
Engagement
Aliza Sherman
@alizasherman

3. Today, we are an ultra-connected
society in ways we never
dreamed possible.
Aliza Sherman
@alizasherman

4. We are social AND mobile

5. Our stories reveal
common ground.
Aliza Sherman
@alizasherman

6. Our stories connect us
to one another.
Aliza Sherman
@alizasherman

7. Share stories in new ways.
Aliza Sherman
@alizasherman

8. Share outcomes as stories

9. Connect emotionally

10. Pass the story along

11. 2012 Social Network Benchmark Report
Nonprofits are using social
networks to…
1. Expand their base
2. Engage members
3. Grow fundraising
Aliza Sherman
@alizasherman

12. How do get your social media
ready for the 2014
Pick. Click. Give. Campaign?
Aliza Sherman
@alizasherman

13. 1. Visuals

14. Owned.
Large (800x800).
Compelling.
Shareable.

15. Why visuals are
so important…

16. This…

17. Or This…

18. Eyecatching
images

19. Faces of
human
beings

20. Share
realtime
moments

21. Take
them
behind
the
scenes

22. Visuals: Facebook Page
1.
2.
3.
4.
Cover image
Profile image
App images
Post images

23. Visuals: Facebook Page
Profile
image
Cover image

24. Visuals: Facebook Page
Brand your cover image

25. Visuals: Facebook Apps
Default images – Photos, Events, Video

26. Visuals: Facebook Apps
1. Customize app images

27. Visuals: Facebook Apps
How to customize apps

28. Visuals: Facebook Apps
1. Open apps admin area

29. Visuals: Facebook Apps
2. Hover over the app to edit

30. Visuals: Facebook Apps
3. Select edit and change text, image

31. Visuals: Facebook Apps
4. Rearrange apps

32. Visuals: Facebook Posts
Posts with images

33. Visuals: Facebook Page
Upload multiple
images as a
photo album

34. Visuals: Twitter
1.
2.
3.
4.
Header image
Profile image
Background image
Inline images

35. Visuals: Twitter
Background
Header image
1600x1200
1200 x600
Profile
image

36. Visuals: Twitter
In-line
images
800x395
pixels

37. Visuals: Twitter
Full size appears
when clicked
800x800
800x395
In-line in
Twitter stream

38. 2. Video

39. Owned.
Short (1-3 min).
Compelling.
Shareable.

40. Video: YouTube
Links & icons
Channel art
2560 X 1440
Featured trailer

41. Video: YouTube
Annotation & link
Branding
(InVideo programming)

42. Video: Facebook Page
Video posted via a link.
Video uploaded.

43. Video: Twitter
Video appears as a link with a
view media button
Unless you use Twitter’s video app Vine…

44. Video: Twitter
Vine videos appear as inline images/players.

45. 3. Calls to Action

46. Clear.
Succinct.
Easy.
Repeated.

47. Why being clear
is so important…

48. Tell us more…

49. Clear storytelling

50. Clear call to action
Volunteer and donate to empower Alaska’s youth.

51. Clear storytelling

52. Clear call to action
Help us inspire girls to lead!
Shop, volunteer, share.

53. Choose your words
thoughtfully.
Be concise and clear.
Draw in your fans.
Aliza Sherman
@alizasherman

54. 4. Engage your community

55. Who are you trying to reach
and what are you trying to
get them to do?

56. Thank
them

57. Recognize
them

58. Include
them

59. Show them

60. Every story you tell
Opens a door to an action.
Include links to
continue the momentum.
Aliza Sherman
@alizasherman

61. How will you measure and
determine success?

62. 1. Start with your goals
o
o
o
o
o
o
Build your brand
Increase awareness
Inform, educate, inspire
Attract attention
Amplify messages
Stimulate actions

63. 2. Gather your community
o
o
o
o
o
People you know
People they know
Interested in the issues
The right age and place
The right time

64. 3. Map out your process
o
o
o
o
o
o
Who is responsible?
What tools will you use?
How often can you engage?
What should you automate?
What will you say /show?
What assets can you share?

65. Aliza Sherman
@alizasherman

66. Social media isn’t about
technology. It’s about
people. - @alizasherman

67. Get this and other
presentations from
Aliza Sherman at
www.slideshare.net/alizashe
rman

68. Aliza
o aliza@mediaegg.com
Sherman
o @alizasherman
o alizasherman.com

69. Bonus!
Customize Facebook Page: https://www.facebook.com/help/492441920771107
Social Media Tune-Up for Facebook: https://ruzuku.com/courses/1515/about
Customize Twitter: https://support.twitter.com/articles/15357-customizing-your-profile-design
YouTube Channel art guidelines: https://support.google.com/youtube/answer/2972003?hl=en
Adding logo to your YouTube video: http://alizasherman.com/brand-your-youtube-videos/
Scheduling Posts and Tweets:
Hootsuite: http://ow.ly/a8zvc
Buffer: http://bit.ly/1bScAcA
Creating Custom Facebook Apps:
Shortstack: http://zfer.us/j7Ehv
Tabsite: http://tabsite.com
Pagemodo: http://pagemodo.com

70. Social Media Frequency
Several times
a day (or more)
Daily (or more)
Weekly
(or more)
Facebook
Blog
Twitter
LinkedIn
Google+
Pinterest
Frequency and
engagement get
more attention.
Tumblr
Instagram
YouTube

71. Social Media Time
Posting
Blog
Facebook
15 min
Growing
Twitter
Listening
YouTube
15 min+
Google+
30 min
Sharing
Pinterest
Tumblr
30 min
Engaging
Flickr
Instagram
30 min+
High Priority Daily Activities