Appiterate - world's only visual mobile editor
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Appiterate is the world's first WYSIWYG A/B testing platform for native mobile apps on iOS and Android. Appiterate helps app publishers optimize mobile apps. It lets you A/B test, manage your app content, analyze your app variations, deploy content in real-time and segment your user base.
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Appiterate - world's only visual mobile editor
- 1. TEXT Now optimize, tweak & roll-out features b/w App Store versions MOBILE A/B TESTING PLATFORM FOR World’s Only Visual Mobile Editor - no coding required Designed for product managers & marketers
- 2. INTRO From DSYN, that has successfully practiced iterations for mobile apps Nominated
- 3. INTRO One great platform for all your apps A/B Testing Content Management System Analytics
- 4. INTRO Mobile A/B Testing A/B Testing that is Easy… Dynamically change Call-to-Action and rest of UI: Layout, Fonts, Colors, Images etc. without writing any code. No more waiting for App Store approval. …and Powerful Test and roll-out features, UX variations, gestures, gaming variables like gravity Insights that help you take your app ahead Our powerful analytics dashboard lets you analyze results, enabling you to make key decisions in real-time
- 5. INTRO …and Content Management System for quick iterations CMS for Instant Publishing Drag & Drop Change layouts, skin, colour scheme, images and more Build personalized experiences with your consumers - Target by Segment, or Event • • Incentivize in-app purchases by deploying personalized or highest performing app elements Get best out of holiday season or other important dates by serving time based content
- 6. w hat can you achieve?
- 7. WHAT CAN YOU ACHIEVE? Iteratively optimize your mobile app for key metrics such as:
- 8. WHAT CAN YOU ACHIEVE? Landing Page Optimization LAYOUTS UI ELEMENTS
- 9. WHAT CAN YOU ACHIEVE? Product Optimization
- 10. WHAT CAN YOU ACHIEVE? New Features: Segment and test before 100% roll-out Facebook tested features for building iOS 7 version V Facebook built an entire system for creating alternate versions of the native app within the native app. The team could then turn on certain new features for a subset of its users, directly, and measure the results. “Other developers sweat bullets when they make a big change like this, but Facebook isn't. It believes users will like the update because it's already tested it — with 8 million unsuspecting people.” “What we discovered is that the redesign is only half of the story — the other half is a company that's testing iterations of its native app at a scale that's unprecedented in the iOS world. "This is the first time we know exactly the impact a huge native release will have on our users before we ship it out.” http://mobile.theverge.com/http:// ! - TheVerge.com mobile.theverge.com/ Feature Launches and Segmented Rollouts ! - Facebook (source: theverge.com) http://www.theverge.com/2013/9/18/4744904/how-facebook-secretly-redesigned-its-iphone-app-with-your-help
- 12. UI CHANGES Only UI editor for mobile A/B Testing. Simply, Drag & Drop Change Color } Fonts Layout: Alignment, position & size Call to Action Text, ParagraphText, Personalized In-app Messages Text_
- 13. ANALYTICS Insights with rich visualization. Confidently deploy winning variation. Get an overview of your set Goals or drill down with smart filters and graph types Track the performance of each variation in a neat, easy to compare card layout
- 14. TESTS 3 Powerful tests 2. DATA DRIVEN Conquer all possible testing scenarios by setting variations in-code Dynamically change & optimize attribute values within an active test based on live user interaction data W W 1. IN-CODE TEST 3. WYSIWYG Iterate UI elements, measure vital metrics in real-time without going through the app store
- 15. COMPARING TEST TYPES WYSIWYG, easiest & fastest way to A/B Test Integrate SDK Pre-specify tests Change attribute values live less • • • • PRE SETUP TIME wysiwyg data driven test in-code test (normal) more Integrate SDK Pre-specify tests. Pre-specify attribute values W • • • W • • slow TIME FOR DEPLOYMENT & ITERATION fast Bypass app store updates Drag-n-drop visual interface Fast and easy deployment
- 20. G et in touch with us for a Demo +1 (415) 800-4570 anuj@appiterate.com www.appiterate.com