The document discusses plans for The Seattle Times to develop a native mobile app to reach younger audiences and increase readership among Gen X and Gen Y. It outlines research that showed these demographics prefer getting news from apps rather than mobile web. It also details the steps taken so far, including user interviews and surveys, and proposes building a minimum viable app product with key features by March, with further updates planned for May and August. The goal is to improve speed, performance and the user experience over the current wrapper app, while following the website's curation logic. Metrics like monthly active users will be used to measure success.