This document discusses mobile A/B testing and personalization solutions from Azetone. It describes Azetone's single SDK that allows users to understand mobile app UX, optimize apps with real-time A/B testing and updates, and personalize apps dynamically. Key features include easy integration through a single SDK, real-time testing and deployment without app store submissions, and integration with other platforms. An example is given of a company that improved conversions by 36% through A/B testing with Azetone.

1. Mobile A/B Testing & Personalization

2. So what Mobile Marketers And
Developers Badly Need Today?
Agility
Relevance
Efficiency
Update your native iOS and
Android Apps in real-time.
Improve and optimize your
Mobile Apps
Personalize your entire
Mobile User Experience

3. One single SDK,
3 Mobile Optimization Solutions
Understand
your Mobile
App UX
Optimize your
Mobile App
with on-the-fly A/B Testing
and App real-time updates
Personalize your
Mobile App
dynamically based on user
profile and context
 


4. Get up and running in less than 60 seconds
Instant install of our SDK with 0 line of code et 0 tagging!
Maximum performance
Zero visible impact on your App performance
Exclusive Recommendation Engine
Identifies areas of improvement for your app
Visual analysis of user interactions
How users actually interact with each page of your App
Analyze usage and finger tracking by user and device
Detailed reporting by user and device with our Profile Builder
Understand and Improve User Experience
And Usability In Mobile Apps

5. Boost Your App Conversion Rates with the
easiest native Mobile A/B Testing Solution
Instant App changes and deployments
Update any native element of your App
No new code or App Store submission required
and no technical knowledge necessary to deploy changes
UX, features and conversion rate optimization
for your App based on your own success criteria
Real time tracking & recommendations
based on each variation’s performance
Most efficient A/B tests thanks to advanced targetting
launching A/B campaigns by user segment (with our Profile Builder)

6. Deploy a more relevant and efficient App by
dynamically personalizing your mobile UX
Make your App more relevant and more efficient
by customizing your user interface based on your user segments
Make your App context-aware
by adapting on-the-fly your UX to context, location, user actions…
Live integration with your push and analytics solution
but also CRM, DMP and Machine Learning platform
A real-time management of user profiles
with dynamic segmentation of users via our Profile Builder

7. Key Features
1. An SDK to drag & drop in your iOS or Android App with
0 line of code and in less than 60 secondes
2. Zero tagging and no code tinkering whatsoever to create
and deploy new A/B tests at any point in time
3. No Store re-submission necessary, variants can be
deployed and tracked instantly
4. The only solution integrated with your push
notification platform

8. AVendreALouer
Optimizes Its UX And
Boosts Its Conversion Rates
• AVendreALouer tested in
production how different
UI variants were performing.
• After a few thousand
conversions, a winning
variant has been identified
with full confidence
• By A/B testing its action bar,
AVendreALouer improved
its conversion rate by +36%!
+36%

9. Why do enterprises prefer Azetone ?
• Build your App based on customers
• Understand and improve App UX
• Make your UX more relevant & efficient
• Make your App / new version a success
9

10. Azetone Key Facts & Figures
• The best performing, fully-integrated Mobile UX Analytics,
A/B testing & Personalization platform
• A unique open-architecture strategy
• Building on top of 8 man-years of R&D with Arise.io
acquisition (2014)
• Among the key brands that trust Azetone:
• Azetone in French media:
10

11. For more information :
• www.azetone.com, www.arise.io, welcome@azetone.com
• Check here to request a personalized demo
• Free 30-day trial!
• Azetone – Harris Survey on mobile
challenges and opportunities
• And check us out on:

12. Mobile A/B Testing & Personalization

13. Azetone Architecture Overview
Azetone Backend
Surveillance Systems
Dashboard ServersAPI Comms Servers Database Servers Azetone Dashboard
Scalable redundant virtual servers
Distributed
local
database

14. Playing by the
rules with the
App Stores… • Modify existing properties of any visual
or logic element embedded into an app
• Add, show or hide text, image or other
design elements .
• Activate or de-activate app functions
• Create variants by user profile
• Never modify executable code validated
by Apple/Google/Microsoft after
submission process.
• Never inject dynamically executable code
on top of a deployed app

15. Today Within 2 years
19%
81%
26%
57%
15%
2%
Usage of Mobile A/B Testing over the next 2 years
Use AB testing Don't use Yes certainly Yes, probably Probably not Certainly not
Azetone-Harris Interactive Survey Summary
Survey on mobile marketing
opportunities and
challenges with mid- and
large enterprises.
Survey handled by Harris
Interactive between April and
June 2014 among 224 mobile
professionals
For more information, access
the infographics or download
the full presentation on
http://www.Azetone.com/our
-ressources.html
The vast majority are
actually using web
(mobile) A/B Testing
83%